U. S. Radio (Jan-Dec 1961)

GO REGIONAL! COVER ALL KELO-IAND! There's no stopping a radio spot when vou place it on KELO Sioux Falls.' 13,600-watt franklinized power hurls your message throughout all KELO-LAND. And KELO program power (built on sensible music picks, full NBC news, colorful weather reporting, on-the-spot sportseasts) drives your message home convincingly! NBC KELO 13,600 WATTS RADIATED POWER Sioux Falls, S. D. and all Kelo-land JOE FLOYD, President Jim Molohon, Mgr.; Evans Nord, Gen. Mgr. Represented nationally by H-R In Minneapolis by Wayne Evans & Associates MIDCO Midcontinent Broadcasting Group KELO-LAND/tv ond radio Sioux Falls, S. D.; WLOL/am, fm Minneapolis-St. Paul; WKOW/am and tv Madison, Wis.; KSO radio Des Moines A HIT! The "new" U.S. radio is a hit. Format, editorial treatment and content all add up to a book which is truly representative of our industry. Ed Papazian says radio "has no central voice." The article entitled An Open Letter to Governor Collins notes "radio . . . needs a powerful, vibrant and truly national voice of its own." u.s. radio is a step in the righl direction. ROBERT M. TETER Vice-President-Radio Peters, Griffin, Woodivard Inc. New York Having just finished reading the first issue of the "new" u.s. radio, f must take this opportunity to add my congratulations to the many you have already received. We derive a great deal of pleasure and inspiration from the fact that an excellent publication such as yours in dedicated to the same end we seek: the increase of "radio's power, prosperity and prestige." We contemplate your future with excitement and anticipate your success with pride. May the coming years bring you that which you seek for others. JACK D. ALEXANDER Executive Vice-President Futursonic Productions Inc. Dallas I appreciate the personal copy of the first issue of u.s. radio under your new prestige format. I'm pleased to see this improvement in a magazine that devotes itself entirely to the subject of radio, which is so often overlooked in other publications. Congratulations and keep up the good work. best wishes from WBZ, which this year celebrates 40 years of broadtasting in the public interest. PAUL G. O'FRIEL General Manager WBZ Boston I read the April-May issue of u.s. radio from cover to cover upon my return Irom the convention and find it to be an all-radio journalistic masterpiece. I was very much sold on the idea .mil philosophy behind u.s. radio previously, but the new approach, material and layout is certainly outstanding. There's no question in my mind but what you are going to help radio's case in the years to come. SIMON GOLDMAN President WJTN Jamestown, N.Y. I just finished reading the AprilMay issue of u.s. radio. I am deeply thrilled that the industry now has a fine magazine willing to stand up and be counted for radio. PHIL PHILLIPS General Manager KBRS Springdale, Ark. DEAR GOVERNOR I think your May issue of u.s. radio is great! Believe me, u.s. radio has come a long way since its first publication when as director of advertising for WBBM Chicago I placed an ad. Your open letter to Governor Collins is the sort of approach that will eventually make u.s. radio the spokesman for radio that it should be. 20 U. S. RADIO/June 1961