U. S. Radio (Jan-Dec 1961)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1961
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1961)
Leaf #:
000411
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
August 01, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

$10 BILLION TEEN MARKET -AND RADIO OWNS 'EM ^3 \i subject M i nis to have produced a maximum ol thought, wonder, amazement, despaii and ul tei confusion: the teenager. In dealing with the irascible teen, parents more often than nol feel like a third baseman trying to pick up a ground ball with ;i baseball glove on cm h hand. II the teen's bubbling, ebullient world produces more than us share ol filial headaches, the marketing man can thank his stars. For the lure of the teenage market is proving more attractive each Radio provides teenagers with companionship without invading privacy; thus, it enjoys greater acceptance than other media. Radio, Seventeen study proves, can lure the teenagers, unique among consumers, to the advertiser who taps the resources of the airways day. Greater independence, assertiveness, speed-up in communications have all shaped a marketing universe that currently accounts for about $10 billion a year in expenditures on all types of items and services. And habit studies are continually demonstrating that the mass media choice of teenagers is radio. In a study conducted for Seventeen magazine by the Eugene Gilbert research organization, teenage girls said they listen an average daily U. S. RADIO/June 1961 35