U. S. Radio (Jan-Dec 1961)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1961
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1961)
Leaf #:
000426
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
August 01, 2024
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RADIO FOCUS /IDEAS 1^ LUCKY KEY was needed to unlock disc jockey Keith James from his cage. In the promotion WGH Norfolk, Va., distributed 25,000 keys to promote a new local shopping center. THIS SPECIAL "Radio Month" exhibit was put in the window of the Trenton Trust Co. by WTTM Trenton, N.J. Promotion was typical of many others around the U.S. in May. PICNIC prizes for listeners to WIL St. Louis are "WHIRLING DERVISH" is the name of this handy rotating tape 'ailprovided by this WIL Picnic Patrol wagon. Listen ridge file. Styled after the paper book racks you see in drugstores, this ers call in place of picnic and xuagon meets them. file was created by Richard Parks, asst. chief eng., KGO San Francisco. HAVE TAPE, will travel . . . is the message of William M. McCormick for WNAC Boston as he covers the country visiting timebuyers in various cities. 50