U. S. Radio (Jan-Dec 1961)

LETTERS LETTER TO THE GOVERNOR I wish to congratulate you on your recent Open Letter to Gov. Collins concerning NAB and radio. This letter posed questions very important to our industry today. For some time, I have felt that radio has taken the blame for actions peculiar to television. As long as radio and television are lumped into one word — broadcasting — this will always be. Radio stations fight television for a share of the audience and the advertising dollar. Why should they be tied together except for legislative and legal matters? I think it is time we had an allradio national association. JIM HAIR6R0VE President KBRZ Freeport, Tex. We were so impressed with your Open Letter to Gov. Collins in the April-May issue of u. s. radio, that we have excerpted it for publication in "Of Mutual Interest." Particularly important in the article was the statement: "We believe, first of all, it is unfortunate that television and radio are so often and so carelessly lumped together under the vague title of 'broadcasting' and 'broadcast media'." ROBERT HURLEIGH President Mutual Broadcasting Co. New York I have been in the radio broadcasting business for a number of years, and during the past few years I have been doing a slow burn. My red hot gripe is this: Why do people and most organizations, as well as newspaper writers, always refer to television stations as part of the "broadcasting" industry. They should be referred to as "telecasters" and the "telecasting" industry. Why, when these "telecasters" are being dragged over the coals, are they called "broadcasters?" It's time the broadcast industry stopped getting the black eyes over practices in which they are not involved. The recent blast at television station operators by the FCC and NAB heads brought considerable comment from people in this area. And yet, the blast was not at the broadcasting industry at all. So perhaps your magazine, as a radio publication, can get the ball rolling and see that the television end of the business is referred to as "telecasting" and radio as "broadcasting." C. E. ROYE General Manager WPRY Perry, Fla. WELCOME BACK Sometimes a guy has to have a house fall in on him to bring realization of his oversight and negligence. Well, the walls came "a-tumblin' down" on me when I found that I had not written my congratulations on the return of Arnie Alpert to sponsor and the consolidation of your publications, sponsor and u. s radio. You are wonderful guys of such vast experience that this re-association can't help but be beneficial to your publications and broadcasting, too. WILLIAM C. BRYAN General Manager KTRH Houston I don't suppose you are old enough to remember the ad campaign, "Gable's back — and Carson's got him!" And you piohahiy don'l lemcmbcr the jubilation thai lollowed the announcement dial piobibition was over and whiskey and beer were back. Well, / remember, and I guess the news that Arnie Alpert is back with sponsor is just as big and just as heart-warming. EDWARD LAGRAVE JR. Truppe, LaGrave & Reynolds lies Moines IT'S "A-OKAY" The new u. s. radio is "A-Okay." BOB HYLAND V.P., General Manager KMOX St. Louis RADIO TERMS You might be gratified to know that I have received comments from many station and agency people about the radio glossary in the March issue of u. s. radio. It should be rewarding to you to know how well the magazine is read. Two errors were pointed out to me. Instead of "amplitude modulation" for am radio, I had listed "audio modulation." So sorry. Also, in the process of editing, someone reduced the words "cost-per-thousand" to "c-p-t" instead of "c-p-m." I have also thought of some additional definitions: Air Check: A tape of a broadcast, or part of a broadcast, taken directly from the air, rather than being specifically rehearsed as an audition would be. Contiguous: Applies to programs immediately adjacent to each other and to contiguous discounts which are sometimes given for such programs. As an example, two consecutive 15-minute programs by the same sponsor are sometimes given a contiguous discount and treated as one half-hour program. Delayed Broadcast: A program which has been taped at the time of its initial broadcast and put on the air at a later time. Abbreviation: DB. LEONARD F. AUERBACH General Manager Ohio Stations Representatives Cleveland U. S. RADIO/July 1961 15