U. S. Radio (Jan-Dec 1961)

Record Details:

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Mutual coverage wraps up the buying dollars Mutual Radio is strongest where the buying is biggest. 7(K of all drug store sales and 66 % of all food store sales are in A and B markets (ask Nielsen)— and Mutual now wraps up 66 % of its radio audience in these markets! Mutual covers 87 of the top 100 markets with local affiliates— more than any other radio network. Got a food or drug store account in the house? Buy Mutual Radio— and you've got it covered at the point of sale. MUTUAL RADIO A Service to Independent Stations Subsidiary of Minnesota Mining & Manufacturing Company ^H|jfe