U. S. Radio (Jan-Dec 1961)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1961
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1961)
Leaf #:
000486
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
August 01, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

HOW RADIO CAN PROFIT Tv today is in serious trouble with PlJT down the first six months of 1961 as tv's darkest hour. Not even the quiz scandals of 1959 produced such a storm of hostile criticism of the video medium as have erupted since the first of the year. It's been an active one. FCC Chairman Minow, Senator Dodd's Senate subcommittee, a host of witnesses at the FCC hearing on tv programs, and dozens of educators, intellectuals and other critics have been blasting the young broadcast-medium to a farethee-well. Some of the criticism has been biased and unfair. But u.s. radio is convinced that much of it stems back to serious mistakes which tv men have made in the past 10 years — mistakes which hold valuable lessons for the older medium of radio, which can profit from them. If radio men will study and take to heart the most common shortcomings of television, they will find golden opportunities for building radio's own popularity and prestige. Here are tv's six big mistakes — together with the opportunities they hold for radio. 22 critics and government. Radio stands HERE ARE TV's SIX BIG 1. A very tarnished image 2. Limited community identity 3. Limited program spectrum 4. Network program control 5. Excessive rating madness 6. Poor advertiser relations U. S. RADIO/July 1961