U. S. Radio (Jan-Dec 1961)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1961
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1961)
Leaf #:
000488
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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THE COMPLEAT RADIO MAN Harold Fair sees radio as 'high-flying bird' rather than 'depressed rhinoceros1 How radio soars for B & J advertisers Safeway Stores, through the Omaha office, has upped its spot radio budget regularly for the past five years. Its pattern: 30 30-sccond announcements weekly per station with most schedules on air 52 weeks per year, mainly day. Public Service of Indiana, through the Indianapolis office, airs 170 one-minute commercials monthly on 21 sta tions with news adjacencies on a 52week basis. Client, pleased with radio, is spending $23,000 on it this year. Sioux City office services 1 1 local radio accounts: Andes candies, Dividend Bonded gas, First Federal Savings & Loan, Greater Siouxland Merchandising Council, plus jewelry, bread, car, dairy, stationery, banking firms. Omaha headquarters of the agency services 24 radio accounts, most of them local. Budgets range from lows of $1,000 for a florist and a clothing store to highs of $124,000 for Safeway, $103,000 for Storz Brewing each year.