U. S. Radio (Jan-Dec 1961)

RADIO FOCUS/ideas Programing A new surge in local public service was evidenced recently, according to reports from several stations. Three stations began programs <>l medical lips to listeners. WSAZ Huntington, W. Va., introduced Health Capsule, a feature of short messages by physicians broadcast five time daily. Designed by the station to acquaint listeners with common health problems, the program is written and prepared by doctors in cooperation with the Cabell County Medical Society. Subjects cover immunization, polio, medical care for the aged, heart disease, diets and other health topics. . . . Following the same trend is WCAU Philadelphia, which this month inaugurated Doctor's House Call, a five-minute program scheduled Monday through Friday from 8:25 to 8:30 p.m. The feature is narrated by a physician and will feature information on preventative and corrective medicine. . . . Dental problems are highlighted once a week by WEEI Boston on its new Dental Column of the Air as part of the station's over-all talk and information program Listen! The first four programs dealt with dental care for children. WEEI also airs Rx With Care in cooperation with the Massachusetts Medical Society. Traffic safety received its share of summer-driving emphasis this month, with such groups as the Herold Tribune radio network, ABC owned-and-operated stations, members of the Georgia Assn. of Broadcasters and WTTM Trenton, N. J., reporting heavy safety campaigns during holiday weekends. On the employment front, two stations reported starting programs this summer to help students locate temporary jobs before picking up the books this fall. . . . KDES Palm Springs, Calif., broadcasts daily the Si u dent Summer Placement Bureau. . . . WBZ Boston's morning man, Bruce Bradley, runs announcements for teenage jobs on his daily Summer fob Clinic. Bradley collected information from job-seeking teenagers and teenage seeking employers, airing facts for exchange. Radio drama staged a come-back this month both locally and nationally. WPEN Philadelphia started an hour-long dramatic series, seven nights a week, featuring My Trtu story. The station reports the program was sold immediately to Moiicll l'aik Homes, Philadelphia housing development Alter a sixmonth hiatus, the radio drama Sus l>ense relin tied last month to stations ol the CBS Radio Network in the 25-minute Sunday evening slot formerly held by Gunsmoke. The j > i < > grain's return marks the beginning ol its twentieth broadcast year. Speaking of old radio programs, WOW Omaha recently honored its two thousandth consecutive broadcast of Chapel Service, a Sunday morning religious program heard since April 8, 1923. The station believes the program to be the "world's oldest continuous radio program." The Rev. Dr. R. R. Brown, founder of the program, has not missed one broadcast. Highlighting the conflict of the communistic and democratic ideologies, station KBTO El Dorado, Kans., broadcast recently a special two-hour program, Men in Space. Dick Burch, station manager, reports that he obtained a lrj minute doe u mentar} from Radio Moscow and coupled the tape with a lid minute Voice of America program. Both programs featured interviews with astronauts, scientists and others connected with the projects and recordings ol the transmissions from space made by Commandei Shepard ol the United Stales and Sov iet Majoi Yuri Gagarin. Kansas Slate University requested a duplicate e)| the station's documentary materials lor a similai program on KSAC, the university's educational station. The program dramatically highlighted, says the station, the differences in Soviet and U. S. news coverage \ new five minute radio program, Know Your Enemy, now on fifty stations, is available from Hurst B. Amyx Productions, Tucson, Ariz. The program is designed to acquaint Americans with Communist doctrines, so that "they can study and recognize the subversive elements and know what to do about them," according to Amyx. Weed Radio Corp. is offering a brochure profiling lour successful radio programing formats, entitled This new Collins designed and manufactured AM transmitter features unparalleled accessibility: the RF and audio chassis swing out and the power supply tilts up to expose all components. Its bold, clean-cut appearance is in keeping with its advanced interior. It's the new Collins 1,000/500/250 watt 20V-3 AM Transmitter. COLLINS RADIO COMPANY • CEDAR RAPIDS. IOWA • DALLAS. TEXAS • NEWPORT BEACH. CALIF. features: stable crystals to eliminate crystal ovens • conservatively-rated components • thermal time-delay circuitry ' automatic voltage sequencing • air forced directly on tubes ' For information, contact your Collins sales engineer, or write direct. U. S. RADIO/July 1961 43