U. S. Radio (Jan-Dec 1961)

INTRODUCING THE NEW illillllrtHOT HOTEL 39th St., East of Lexington Ave. NEW YORK Salon-size rooms • Terraces • New appointments, newly decorated • New 21" color TV • FM radio • New controlled air conditioning • New extension phones in bathroom • New private cocktail bar • Choice East Side, midtown area • A new concept of service. Prompt, pleasant, unobtrusive. Single $15 to $22 Suites to $60 Special rates by the month or lease Robert Sarason, General Manager ORegon 9-3900 DINING at New York's elegant MALMAISON is a delightful experience 10 East 52nd St., New York LUNCHEON . . . COCKTAILS ... DINNER At the piano: Jules Kuti, 5 to 11 P.M. PLaza 1-0845 ■ Closed Sundays RADIO FOCUS/ideas "Which Hal Should You Wear?" The lour formats: the "Modern Station," the "Good Music Station," the "Classical Station" and the "Personality Station." . . . The Katz Agency Inc. is offering a new programing service to its represented radio stations under the title "Sound Ideas." Purpose is to exchange and distribute new approaches to programing and promotion among stations. . . . WAOK Atlanta announces the formation of AOK Management Services Inc. to act as consultant for Negro-programed radio stations and other enterprises. Promotion Music to mail letters by was provided h\ WQXI Atlanta when the station posted packages containing transistor radios in mail boxes at the busiest street corners, shopping centers and office buildings. The radios were turned up full volume and tuned to the station's frequency. Post office collection times were checked to assure that the radios remained in the boxes for maximum time. ... A popular craze of the 1920s — dance marathons — was revived by KIMA Yakima, Wash., with a new twist. Instead of dancing, the contestants went bowling. Nine bowlers started the endurance test. Some 84 hours and 45 minutes later, one man remained. He rolled 322 straight games and maintained a 160 average. The winning prize: a color tv set. . . . Residents of Oregon have more time on their hands than most people. Poking fun at the varieties of time that are observed in the state, including Pacific, daylight, sundial and slow time, KISN Portland simplified matters one week by supplying listeners, at the rate of six per hour, with a standard time check: the time of day in Hong Kong. Chinese gongs provided background music. Everything's coming up roses for WELM Elmira, N. Y., since it planted a large rose garden on the ground of its new studios. Open to the public, the garden is the only one of its kind in the area. It features over 50 varieties of roses with the rows of beds arranged by color. Broadcasters' Promotion Assn. has announced the following judges Eoj its first annual BP A promotion awards for on-the-air excellence: Eugene Accas, v. p., station and network relations, Grey Advertising Inc.; Arthur Bellaire, v. p. and associate copy director for broadcasting, BBDO Inc.; Harold Graham Jr., v.p., program planning, M-E Productions, division of McCann-Eric kson Inc., all New York. Winners will be announced at the BPA convention, November 5-8, Waldorf-Astoria, New York. Business Mack Trucks Inc., Plainfield, N. }., is broadcasting a nationwide radio program this summer to tell of the 1 1 ucking industry's contributions to the economy, with special emphasis on the industry's substantial tax support of the nation's highway building program. The program is heard on Monitor, using approximately 200 stations, every weekend from July 1 through August 27. The series began in 1956. . . . Ford Dealers of Southern California have renewed for 13 weeks the KNX Los Angeles program Today in Los Angeles, marking the eighth consecutive year of Ford sponsorship. . . . Among new sponsors at ABC Radio: The Seven-Up Co. (J. Walter Thompson Inc.), Candy Gram Inc. (Dunnan & Jeffrey Inc.), Bankers Life & Casualty (Phillips & Cherbo Inc.), Pepsi-Cola Co. (BBDO), P. Lorillard Co. (Lennen & Newell), Curtis Circulation Co. (BBDO), Lanolin Plus Inc. (Dunnan & Jeffrey) and Tidy House Products Co. (McCann-Marschalk). . . . Chef Milani, radio food commentator, began recently a six-month promotion for Bonnie Dog Food Co., Sacramento, over KBIG Catalina, Calif. Spots and in-store merchandising feature Dog-E-Stu. Recent representative appointments: WMGM New York to Daren F. McGavren Co. Inc. . . . WEOK Poughkeepsie, N. Y., to Adam Young Inc. . . . KDEO San Diego. KFXM San Bernardino, KAFY Bakersfield, Calif., to Robert E. Eastman Co. . . . WCAW Charleston, W. Va., to Ohio Stations Representatives, Cleveland, for Ohio market representation. . . . KULA Honolulu to Spot Time Sales Inc. . . . Spot Time Sales' Chicago offices moves to 400 N. Michigan Ave., Chicago 11. ■ 44 U. S. RADIO/July 1961