U. S. Radio (Jan-Dec 1961)

HOW we can offer you PROVEN RESULTS* with the 19 TELE-BROADCASTER STATIONS George C. Hatch, a leading figure in broadcasting in the mountain states area, has been elected chairman of the radio board of directors of the National Assn. of Broadcasters. At present, he is chairman of the board of the Intermountain Network, which represents 52 affiliates in six mountain states. Hatch's background includes a long history of broadcasting ■ jfc AM work. He is foundei and presidenl ol K \1 1 ■ O Am Sa 1 1 Lake City and a major office holder in WkwmmWi m\\mm\\ mm several broadcasting corporations I tah, Montana and Idaho. As chairman of the radio board, Hatch contends that the NAB radio code will be the most powerful single influence toward improving the standards of station operation and the quality of programing. Hatch predicts a trend toward more emphasis on the selective audience. John M. Haerle, who has risen steadily since he joined the Collins Radio Co. five years ago, has moved up to the position of director of advertising and public relations for the equipment manufacturing firm. He succeeds R. S. Gates, executive vice-president, who has resigned from the company. In his new position, Haerle will coordinate all advertising and public relations activities of Collins' divisions and subsidiaries from the main office in Cedar Rapids, la. Haerle joined the company in 1956 as manager of the firm's broadcast product line. He has since served as southern region sales manager and later as assistant general sales manager. At the time of his promotion, Haerle was director of product lines for Collins. Jane Pinkerton, senior editor of sponsor magazine for the past five years, has joined Air Media, Inc., as managing editor of its two publications, u. s. radio and u. s. fm, recently purchased by Sponsor Publications. Miss Pinkerton was formerly employed as a senior presentation writer for the Radio Advertising Bureau in New York and as midwest editor of Broadcasting magazine in Chicago. She was graduated from the Medill School of Journalism at Northwestern University, where she also attended graduate school, and holds membership in several broadcasting and advertising organizations, including the Radio-Television Executives Society, the Advertising Women of New York and the American Women in Radio and Teleivsion. ^^^^^ \in Hartford ( CON N ECT 1 CUT J WPOP I'n Kansas City KUDL [in Los Angeles (SPANISH LANGUAGE | MARKET) KALI I'n San Francisco (SAN MATEO) KOFY *T0P RATINGS IN AUDIENCE * MORE LISTENERS PER DOLLAR * SPONSOR PREFERENCE AFTER TRYING "BOTH" STATIONS^^— BECAUSE WE PROGRAM TO PLEASE LISTENERS AND TO PROMOTE SALES For facts & figures CALL A TELE-BROADCASTER STATION ONE OF NEW YORK'S FINER HOTELS On the city's most famous thoroughfare. 5th Avenue in exclusive Washington Square. Spacious single rooms from $10 daily. With air-conditioning from $12 $ 14. Lavish 2 & 3 room apartments with serving pantries. Television available. SPECIAL RATES on a monthly basis. Additional substantial savings, on unfurnished and furnished apartments on lease. Write for descriptive brochure N. Scheinman, Managing Director fifthAveiuie Hotel 24 FIFTH AVENUE at 9th STREET U. S. RADIO/July 1961 51