U. S. Radio (Jan-Dec 1961)

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WHO Radio should be No. 14 on any "Top Market radio list! 50,000 -Watt WHO Radio Covers 865,350 Homes In Iowa PLUS! EVERY time your marketing strategy calls for radio in America's top radio markets . . . 50,000-watt WHO Radio belongs on the list! There are only 13 markets in America in which any radio station reaches a larger audience or more buying power than does WHO! WHO Radio reaches 865,350 homes in "Iowa PLUS!" (96 of Iowa's 99 counties plus a number of counties in neighboring states). 75% of all Iowa retail sales are made in counties you reach with WHO. (Metropolitan Des Moines accounts for only 9% of Iowa's retail sales. All eight of Iowa's leading metro areas, including Des Moines, account for just 33%.) Many surveys, for 24 consecutive years, have measured the Iowa radio audience, and have proved that WHO is Iowa's most listened-to radio station. A 93-county area Pulse (March, 1961) gives WHO the No. 1 position in every weekday quarter-hour surveyed over 94 other stations. Next time you make up a "top radio market" list, be sure No. 14 is WHO Radio! Ask your PGW Colonel for the latest information on "Iowa Plus." Sources: Pulse (March, 1961), NCS No. 2, SRDS. WHO for Iowa PLUS! Des Moines . . . 50,000 Watts NBC Affiliate WHO Radio is part of Central Broadcasting Company, which also owns and operates WHO-TV, Des Moines; WOC and WOC-TV, Davenport Peters, Griffin, Woodward, Inc., National Representatives