We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
OFFICERS: Norman R. Glenn, editor/publisher; Bernard Piatt, executive vice president; Arnold Alpert, vice president /assistant publisher; Elaine Couper Glenn, secretary/ treasurer.
EDITORIAL BOARD: Norman R. Glenn, Arnold Alpert, John McMillin, Jane Pinkerton.
EDITORIAL: Jane Pinkerton, managing editor; Mary Lou Ponsell, senior editor; Barry Mallin. assistant editor; W. F. Miksch, contributing editor; Maury Kurtz, art editor.
ADVERTISING: Sal Massimino, business manager; Shirley Allison, administration production; (Loj Angeles) Edith K. Whaley, 216 S. Vermont, DUnkirk 7-6160; (San Francisco 11) VVhaley Simpson Co., 700 Montgomery Bldg., SUtter 1-4583.
U.S. RADIO
AUGUST 1961 / VOL 5, NO. /
ARTICLES
13 FOODS: RADIO'S $76 BILLION QUESTION / food and radio pros outline ways in which radio can increase its share of the food advertising dollar
17 EDITORIALIZING ON THE AIR / part one in a two-part series on
broadcasting in the public interest shows station profiles, patterns
22 WHAT J0E CULLIGAN THINKS OF RADIO TODAY / the former head of NBC Radio, now with Interpublic, reminisces on radio and predicts its future
25 RADIO'S DESTINY: CREATIVE CONSIDERATION / Clifford Barborka,
president of the new Better Broadcast Bureau, asks for creative upbeat
28 F0UR RADI° PRONGS NEED SHARPENING / Blair Vedder Jr., v.p., media
director, Needham, Louis ir Brorby, outlines radio's "wrongs" to broadcasters
30 CAN A SPONSOR BE SILENT AND SELL? / the answer is "yes", says Keyes Fibre, which promotes community image on radio without commercials
DEPARTMENTS
Commercial Clinic 33, Letters 10, Names and Faces 46, Radio Focus/Ideas 36, Radio Focus/People 40, Radio's Reach 8, Silver Mike 12, Soundings 6, Time Buys 9
BPA
MEMBER OF BUSINESS PUBLICATIONS AUDIT OF CIRCULATIONS INC.
U. S. Radio is published monthly by Air Media Inc., at 3 I 1 0 Elm Ave., Baltimore II, Md. Editorial and business offices at 40 East 49th street, New York 17, N. Y., telephone MUrray Hill 8-0475. Copyriqht I96I by Air Media Inc. Accepted as controlled circulation at Baltimore, Md.
S. RADIO/August 1961