U. S. Radio (Jan-Dec 1961)

LETTERS CORRECTION We have read with much interest in your July issue the article entitled Radio: Rx For Wintei Drug Clients and note in this article that it has twice mentioned our use of radio. We just want to correct one impression, howevci . for in listing Chap Stick with other proprietaries using radio you refer to it as "a truly wintertime item." Chap Stick is also truly a summer i em for those who love the great outdoors, and for the past two months we have been using NBC's Monitor to tell them so. This is our second summer season on Monitor and our campaign this vear on that medium was double that of last summer. I just thought I would like to set the record straight. EVERETT BONO Vice President Chap Stick Co. Lynchburg, Va. TEEN MARKET Just today, I was looking over the June 1961 issue of u.s. radio, and came across an article that I think is exceptionally good. This article, S10 Billion Teen Market — and Radio Oions Them, begins on page 35. I would like very much to have five tear sheets of this article. In the event this isn't possible at this late date, I would like very much to have five duplicate copies of the entire magazine. JOHN P. STRENGTH, JR. KECK Odessa, Tex. WHY DETROIT LOVES RADIO Please send us 10 copies of your June edition of u. s. radio, or, preferably, 10 reprints of the article Why Detroit Loves Radio. You are doing a good job with u. s. radio. It has become a part of my regular reading habit. ED CARROLL President WGAD Gadsden, Ala. SUMMER RADIO We are very much interested in an article which appeared in the June issue of v. s. radio beginning on page 45, entitled Summer Radio, Big Auto Tune-in for Sponsors. We would appreciate receiving 10 reprints of this article. J. A. LUCAS J. A. Lucas Co. Los Angeles PREDICTION Your objectives are high, but I predict you're going to reach and surpass them. Lots of luck to you. CECIL WOODLAND General Manager WEJL Scranton, Pa. THOUGHTFUL I appreciate your thoughtfulness in sending me a personal copy of u. s. radio under the new format. Con gratulations on the continued success of your fine publication, ROBERT W. SARNOFF Chairman of the Board National Broadcasting Co. New York IN AGREEMENT I am looking forward to u. s. radio's new emphasis and, as a long-time subscriber, I wish you much more success. I am in accord with your announced policies. ARCH HARRISON, JR. Program Director WFVA Fredericksburg, Va. "GUTS" I'd like to congratulate you folks on your "Minow" editorial. It takes a certain amount of guts to stand up and be counted these days, and most of us are content to grumble to ourselves, u. s. radio increasingly appears to be the voice of the industry. JUD ROBERTS Manager KBIM Roswell, N. Mex. $650,000 SUCCESS STORY Your staff did a fine job on the article in the June issue, S6^0,000 Success Story, which we feel exemplifies radio's great but often unsung potential. G. C0MTE General Manager WTMJ Mihuaukee 10 U. S. RADIO/August 1961