U. S. Radio (Jan-Dec 1961)

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stations. Gilbert claims such experience .11 WHN New York (now WMGM), KTYL Mesa (now KBUZ), and KI'OK Scottsdale, Ariz. Typical ol stations which have recently joined the rush to editorializing are WSVA Harrison, Va., and WFBM Indianapolis, who have reported to u.s. radio that their editorial schedules were beginning in August. At a majority of stations, editorials are delivered in person by the station manager or owner. But this is by no means a universal custom. WPBC Minneapolis, for example, says that its efforts "have taken many forms." For a year and a half WPBC had a full time commentator whose sole function was to write three or four editorials a day on "any and all pertinent issues." In addition, station President William V. Stewart has been on the air for 10 years with a 1 to 1:30 p.m. Scrapbook program in which he has broadcast editorial opinions. The station news editor, Bob Bradley, also editorializes "as the interest demands" on specific local, national or international issues. And Mrs. Beck Ann Stewart presents in One Woman's Viewpoint a series of one-minute statements on her own views. WPBC also broadcasts via telephone recording opinions of listeners, and many stations go out of their way to present opposing viewpoints to those of station management. One such example of this was the recent appearance on WBBM Chicago of Mrs. Margaret Mahoney, representing the United Property Group, to answer an editorial by General Manager E. H. Shomo on a proposed Garfield Park site. All CBS-owned stations make a policy of encouraging on-the-air rebuttal for their editorials. The fact that alert radio station managements are not hesitating to take vigorous editorial sides in bitter community battles was born out by an incident last month in Miami. WAME seized on the firing of City Manager Melvin Reese, as an example of City Commission efficiency, and blasted the commissioners with 10 editorials a day, calling them guilty of "political railroading" and "power politics of the worst sort." A few of the many broadcasters who editorialize regularly Simon Goldman, WJTN Jamestown, N.Y. R. Peter Straus, WMCA New York City WBBM -CBS CHICAGO'S SHOWMANSHIP w 1 Manny Slater, KRAK Stockton, Cal. Literally hundreds of thoughtful and responsible radio station operators are now editorializing on a regular basis. Shown here are four who were selected only to illustrate that radio editorializing is vigorously pursued at the top management level in both large and small cities, and by both network and independent stations. Some stations have been editorializing, since the early 1920s. * H. Shomo, WBBM Chicago U. S. RADIO/August 1961 19