U. S. Radio (Jan-Dec 1961)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1961
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1961)
Leaf #:
000568
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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WHAT JOE CULLIGAN THINKS OF RADIO TODAY A profile of the man who, after 10 years in tv, made network radio an exciting advertising medium; what agency man Culligan sees in radio's future I F you accept the opinion of a man's business friends who know him well, Matthew Joseph Culligan is perhaps the closest a man can come to being a broadcasting legend. It's not unusual for entertainers to wear legendary garb in the eyes of their audiences; it's something else again when a behind-the-scenes man can achieve this rapport with his business associates. A close friend has called Culligan "the most magnetic man in the business." Perhaps it was this personal magnetism that drew Marion Harper Jr., president of Interpublic to offer Culligan jobs, as Harper publicly stated, "over several years." Culligan and Harper finally got together in April 1960 when Joe's contract as executive vice president of the NBC Radio network expired. He left that post to become a director and general corporate executive for Interpublic (the parent company of McCann-Erickson Inc., New York) . 22 U. S. RADIO/August 1961