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Consistency in radio advertising is demonstrated as Ralph H. Cutting (r), president of Keyes Fibre, presents Ernest Marriner with gold record of 500th broadcast. Carleton Brown, pres., WTVL Waterville, Me., looks on.
originally appeared on the program in response to a plea from Brown, his close friend and neighbor. Brown needed a temporary replacement for a 15-minute spot on Sunday evening. "It will only be for a few weeks," Brown told Marriner, who was hesitant about going before the microphone. "I didn't care what he talked about as long as he would talk," Brown recalls.
Marriner did talk— and hasn't stopped since. He has talked about everything from Waterville's first murder to the history of Maine's narrow gauge railroads.
Soon after Marriner took to the air, happy listeners swamped the station with letters. The volume of mail has been so huge that since the third broadcast, the grey-haired
former Colby College dean has found it unnecessary to do his own digging for material.
Listeners send him old letters, newspapers, dairies, account books and maps, keeping him submerged in a pool of Maine folklore.
In one broadcast, Marriner told about a letter sent to him that was written by a soldier in the Civil War. Marriner explained that "the greater part of the letter is confined to ordinary details of life in the Civil War camps, but what distinguishes this letter is the writer's sudden injection of astounding news." He then quoted from the letter:
"I will tell you (the writer's cousin) of a strange circumstance that happened here a few days ago. Per
haps you will think it a rather indelicate subject, but I must tell you about it and ask you to excuse me. A corporal in a New York regiment near us, while on picket a few days since, was delivered of a child. Perhaps you will think that incredible, but such is a fact. He, or I should say she, came with the regiment as a soldier and has been with it since its organization. Her sex has remained undiscovered until now, but most likely she will now get her discharge."
Throughout the 14 years, Keyes has remained quietly in the background as a silent partner. In his 500th broadcast in May, Marriner paid tribute to his sponsor. "An important aspect of this program," he said, "is that it is one of the very
U. S. RADIO/August 1961
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