U. S. Radio (Jan-Dec 1961)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1961
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1961)
Leaf #:
000582
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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RADIO FOCUS/ IDEAS BEACH BEAUTIES from liner states competed in second annual "Beach Ball" of WOWO Ft. Wayne, Ind., themed to station's "umbrella" promotion and the "coolest sound around." Other summer ideas: naming the mobile unit the "cooler cruiser" giving 500-pound chunks of ice as listener prizes. FLING DAY at a local park was idea of WING Dayton, which pulled biggest attendance in the park's history. SICK SALES gel "treated" by this duo from WCMS Norfolk, Va.; Roy LaMere (I), gen. mgr., and George Dail (r), cml. mgr., ivho visit ailing businesses in station "ambulance" to give first-aid radio ideas. Chief surgeon and intern report success. TRADING STAMP giveaway combined efforts of KQV Pittsburgh and Top Value Enterprises, /mlled record 164,712 entries in an eight-week period. Two million stamps were dispensed. BEHIND New Hat prisoned' Listeners THE BARS is Dj Jay Clark of W AVZ •en, Conn., who was "arrested" and "imby gendarmes in a local promotion. offered aid, sustenance and files.