U. S. Radio (Jan-Dec 1961)

LeRoy A. Emmerich, broadcast production manager of Geyer, Morey, Madden & Ballard Inc., New York, has been named a vice president of the organization. Emmerich has served in his present post since 1956. At the time he joined the company in 1953 to supervise the production of live shows, Emmerich was the head of his own independent production firm. Emmerich has been associated with radio for more than 20 years. In 1941, he joined the international division of the National Broadcasting Co. as a writer, commentator and producer. After the war, Emmerich returned to NBC, then moved to WAAT Newark as a disc jockey. Before forming his own company, Emmerich worked as a program director of WKOX Framingham, Mass. Jerry Bess has been named to the newlycreated post of executive assistant to Hathaway Watson, vice president in charge of broadcast operations for RKO General Inc. In his new position, Bess will report directly to Mr. Watson and will be assigned to special projects covering all phases of the company's broadcasting operations. Bess resigned as executive vice president of Arkwright Advertising, Inc., to accept the new assignment. For the past 13 years, Bess has been closely identified with the Robert Hall clothes account, supervising all of its radio and television advertising. Robert Hall is a major user of spot radio. Previously, Bess was associated with Emil Mogul Advertising and with Louis Cowan Productions. Robert A. Dearth, president and general manager of Morse International, Inc., will soon join Kenyon & Eckhardt Inc., as senior vice president in charge of the agency's Detroit office. Dearth began working at Morse in 1956. Before becoming president, he had the responsibility of supervising advertising for all national, Canadian and international Vick Chemical lines. For seven years prior to his stay at Morse, Dearth was with Ross Roy, Detroit, rising to the position of vice president. During that time he was in charge of Ross Roy's New York, Chicago and Hollywood offices. Before joining Ross Roy, Dearth was with the Cleveland office of McCann-Erickson. At that agency, Dearth started as copywriter and left as an account executive. All three agree WING is the sound that sells DAYTON ST f I Continuous leadership In I every PULSE survey (6 I A.M.1 2 M.) from October, 1959, through April, 1961, I in Average All Day AudiI ence. ST V Continuous leadership in HOOPER (7 A.M.-6 P.M.) I from August September, 1959, through May-June, 1961, in Share of Radio I Audience. ST X Dominance in NIELSEN Station Index (7 A.M. -6 P.M.) in Station Total I Cumulative Homes and I Adult Audience, according to October-November, I960, I report. mWm REPRESENTED BY robert e. eastman & co., inc. WING Dayton, Ohio Vice Pres. 6 Cen'l. Mgr. Dale Moudy U. S. RADIO/August 1961 47