U. S. Radio (Jan-Dec 1961)

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EDITORIAL PAGE THE CHANCE TO BE A MAN |n this issue (page 17) we're taking a comprehensive look at one of the most vital and significant developments in modern broadcasting, the steady growth of editorializing by responsible radio men. It is a tremendous subject and a great deal has already been written aboul it. But, in our opinion, the best things have not yet been said. Editorializing is more than just a branch of radio's wide range of public service, more than another device to justify a license renewal. With all due respect to Chairman Minow and Governor Collins, who have both urged an increased amount of station editorials in order to "help Americans better understand this complex world," through "a fair and responsible clash of opinions," we think there is an even finer reason for the movement. We welcome the rise of editorializing because it offers the individual broadcaster the chance to be n man — in the truest, most mature sense. The station manager who is not afraid to take sides, to speak his mind on controversial issues, to "sign his name" to what he says, and to accept the consequences, whatever they are, is demonstrating the kind of vigorous manhood which America and the entire free world stand greatly in need of. We are delighted that there is already so much evidence that radio men are accepting this challenge. It speaks well for the virility of the industry itself. In the past, many nervous critics have worried that "most stations aren't equipped to editorialize." They have cautioned against editorializing without trained personnel, thorough research. Undoubtedly their points are well-taken. But, in our opinion, their fears are groundless. Nothing matures a man more quickly than the assumption of responsibility. Nothing makes a man more acutely aware of the need to back up his opinions with facts than voicing them openly in a public forum. We think editorializing is great stuff, great for the country, and even greater for the individual broadcaster. ■ 50 U. S. RADIO/August 1961