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JOHN
A dairy advertiser on 'Rambling With Gambling' for 4 straight years says:"This program has proved our most effective source of advertising."
* DOROTHY AND
DICK
Dick Kollmar and Dorothy Kilgallen's program alone accounted for 60% of the total responses from 12 radio stations for a premium offer by a frozen food packer, and at the lowest cost-per-return of any station.
MARTHA nr anp
The dean of women commentators prompted 26,455 requests for a sponsor's offer of a sample package of instant coffee.
THE McC ANNS
AX UAHr
Noted food authorities, Al and Dora McCann pulled 14,000 replies for a sponsor's cookbook, as a result of just two announcements. Said the sponsor: "Tops anything I have seen in many years."
CARLTON
The distinguishe nutrition authori received 30,000 r quests for a sampl bottle of salad dres ing within 5 days the offer.
...and advertisers get the same powerful results every day on VVOR's RADIO NEW YORK with JIM COY, ARLEN FRANCIS AT SARDI'S, THE FITZGERALDS, and radio's finest line-up of newscasters: LESTER SMITH, HARR HENNESSEY, HENRY GLADSTONE, JOHN SCOTT, JOHN VYINGATE, LYLE VAN, and PETER ROBERTS.
■i
TALK ABOUT FOOD!
No one does it better than WORRadio personalities, newscasters, and merchandising experts who work for you on both sides of the supermarket counter.
That's why every year more food and grocery product advertisers use WOR than any other station in New York— 2 times as many as use the #2 station.*
grocery product advertisers (accounts! using only one station) use WOR as use
all other New York stations combined.*!
In food, as in any business, talk is only as good as the talker. That's why your words are worth more on the most widely listened-to station in the nationthe one station where talk remains the
What's more, as many exclusive food and liveliest art.
•BAR Jan. 1961
WOR
RADIO 7IO
FM 98.7/An RK0 General Station