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Fore Most
Motorola gives heavy billboard Motorola's new £m car radio was heavily promoted on billboard* during
promotion to its fm radios May and June to reach driving traffic in 99 markets, each with at leasl
three fm radio stations. Programatic broadcasting Service, in its current newsletter, commends the manufacturer for its "display ol confidence in the new medium in spending impressive money in posting roadsidebillboards." The agency: Leo Burnett, Chicago.
NAB surveys its fm station NAB, in a new survey of its fm members, indicates that 79 of them will
members to learn plans be broadcasting stereo programs by the end of this year and anothei
178 by the end of 1962. Details of its mail survey of some GOO fm stations:
• 185 fm stations said they plan to begin stereo broadcasts.
• 140 fm facilities do not plan to go into stereo.
• 32 stations have made no decision on the matter.
• 24 stations combine stereo in both am and fm broadcasts and have no specific plans for stereo fm only.
Fm stations have many NAB also queried stations as to the number of stereo hours they would
plans for stereocasts broadcast weekly. The range was wide: from two to 130 hours per week.
The biggest single reason for a delay in starting stereo broadcasts, say the stations: a scarcity of fm stereo receivers. NAB's Research Manager Richard Allerton says that of those 185 stations which report they'll go into stereo, 46 will begin stereo programing next year, seven more stations in the post-'62 period and 77 before the end of this year.
Fm Station Key sees rise of Gaining number of fm stations are taking the air, with matching rise
126 stations in 6 months in national rather than merely local or regional broadcast interest. One
significant indicator is the rise in correspondence to u. s. fm editors, and the additional reports which stations are detailing for use in the monthly Fm Key (see page 11). In the past six months, the station listings in the Key have risen from 369 to 495.
Henri, Hurst & McDonald A Chicago agency — Henri, Hurst & McDonald — joins Young & Rubi
has special fm summary cam, New York, as a pace setter in exploiting and detailing the fm mar
ket for its accounts and its prospects. Lee Randon, audio-video director of HH&M, gives some of his and the agency's "inside" thinking on the fast moving medium of fm. (See page 7.)
Hi-fidelity show uses Developers of the high fidelity music show for the greater Delaware
radio to sell itself Valley area, scheduled for the Benjamin Franklin Hotel in Philadelphia
from October 27 through 29, gives stress to the value of radio advertising. Show Director Harry Bortnick says "major funds" have been set aside for the purchase of radio announcements, as well as for other media, and that U. S. Savings Bonds will be awarded to winners in several advertising classes, including the "best use of company advertising on radio" in supporting the show.
U. S. FM • August 1961 ]