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News sponsored
before it happens
on WFBM
Eckrich" renews 'blank check" news contract for third year!
Wherever or whenever BIG news breaks in Indiana, WFBM keeps Hoosiers in touch with events as they happen. Eckrich likes WFBM's exclusive "news beats" . . . knows WFBM's mobile radio and television units will be in action at the scene, whether it's a fire in Elwood or a flood in Terre Haute.
Eckrich trusts our judgment as to whether an event warrants preemption of regular programming (when it does, automatic sponsorship results). Doesn't such performance of our 1 7-man news operation justify your confidence, too ? Next time why not call us first!
" Peter Eckrich & Sons. Inc., Meat Specialties
TV NBC
6
INDIANAPOLIS
1260
Radio ABC
ted l proba exp er radi
LETTERS
BONE CRUSHER
Minow for President?
Most observers wouldn't be too surprised to know that [Newton] Minow must have tingling ambitions above and beyond the call ol duty as head of a simple regulatory agency. He accepted a post in the New Frontier that is not commensurate with any part of his background, but a post that is opulent with opportunity for personal exploitation.
There is no doubt as to Minow's probity, but it can only behoove all concerned to calculate that this young man is getting on a band wagon that will lead him to later opportunities. Outside of Kennedy, no one in the current administration has received the publicity inches that Minow has. This doesn't mean that Minow is not taking his job seriously, but it's sure that he does not recognize the news value of general condemnation of an industry that is in competition with a print industry that offers little succor to tv or radio. And so Minow has given them the chance to delve into our intrinsic problems with great glee and the FCC chairman has become famous overnight.
Whether it's intentional or not, it's working, and no one will really be surprised in a few years to hear more about Minow, who could be walking to the White House over broadcasters' bones. HAL DAVIS
v.p. and general manager
KORL
Honolulu
CORRECTION
Our interest in reading u.s. radio's
| uly report on the |. L. Hudson Radio Week promotion was considerably dampened by the fact that although six Detroit radio stations participated, only five had the privilege of having their call letters mentioned. Even this would not have bothered us except for the fact that the omitted call letters were WJR.
REG MERRIDEW
Program Director
WJR
Detroit
THE STEREO LINE
As an independent fm broadcaster, we have seen the greater Kansas City area grow with this medium because of cooperation among not only the stations, but their set dealers, distributors and essential demands by the listening public.
Disregarding the problems of technical quality, distribution and installation, one thought has become apparent in the race for stereophonic service now under way over our nation. It is a thought of promotion. In each market mentioned heretofore in releases concerning developments in stereophonic service, promotion by the independent fm broadcaster has been of utmost concern.
Unless the set manufacturer and their connected or related concerns who will handle the basic products get behind the fm broadcaster with organization and promotion plans in hand, stereophonic sound via fm will not be accepted by the public, broadcaster or dealer.
As a publisher influencing many basic decisions, we strongly urge you to weigh each release you receive Continued on page 41
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