U. S. Radio (Jan-Dec 1961)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1961
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1961)
Leaf #:
000637
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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U. S. RADIO SEPTEMBER 1961 RADIO IN THE PUBLIC INTEREST 1Q61 The maturing of radio in the vital areas of public interest and information is marked in this special U. S. RADIO summary of what radio stations and networks are doing to keep pace with public needs. There's also a rundown on the handling of radio news. W HEN its "family-entertainer image" was rudely shattered by tv, radio stubbornly set out to pick up the pieces. Now, after a decade of picking up and re-fitting them, radio appears to be emerging with a new, more durable "image"— that of "Solid Citizen." A station survey on broadcasting in the public interest just completed by u. s. radio indicates that, in 1961, radio is evidencing a lot more community responsibility in its programing with the result that now it is beginning to enjoy the civic stature once only accorded to the newspaper media. What is more, advertisers are taking notice <>l it. Respondents to u. s. radio's survey from 37 stations (including top markets in 25 states (from New England to the south, from east coast to west) reveal that public affairs programing and announcements repre Major public service effort is that of Westinghoitsc Broadcasting Company, now planning fifth conference on public service programing for some 300 industry leaders. Last conclave in Pittsburgh featured two "Cs" interlocked to denote change and communications, introduced well-informed panelists.