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sent an average of about 20% of total broadcast hours. It would seem to bear out the recent statement of Pennsylvania's Gov. David L. Lawrence that radio "has grown up."
Last month. Part 1 of this twopart series reported another survey on radio editorializing (See U. s. radio, August 1961). The new survey reported here covers not only
editorials but the entire public servi( e pi( i in e. ( Foi details, set charts on pages 16 and 17). Here are some of the highlights:
• In the opinion of the majority oi station executives surveyed, radio's two outstanding public services are its oldest and its youngest — news and editorials.
• About half of the responding
stations report an increase this yeai over 1960 in hours devoted to news programing. One reports a decrease; the rest hold steady.
• About two out of three stations go in for editorializing. Over twothirds of these have adopted it within the past three years. Local and regional editorial issues have a slight edge over national.
PUBLIC INTEREST PROFILE FROM 37 STATIONS
Stations responding to u. s. radio's </ nestionaire about broadcasting in the public in lei est indicate contrasting patterns oj hours allocated and content. Blanks indicate station made no response to
Call letters and city
Number of public service air hours 1960 1961
(First 6 mos.) Av. wk. Av. mo. Av. wk. Av. mo.
% pub. int. hrs. to total air hrs.
% pub. serv. devoted to progs. ann.
news
% total public service doc. inter.
com. rel.
KARK Little Rock
32
128
32
128
31.0
KDKA Pittsburgh
17
74
17
74
10.9
10
90
7.6
2.8
72.9
KEX Portland
140
97.5
2.5
KFJZ Ft. Worth
6
24
3.6
100
KFMB San Diego
259
259
45.0
90
10
70
7
6
10
KFRO Longview
4
18
4
18
3.0
75
25
25
25
KMOX St. Louis
KOY Phoenix
50.0
KRAK Sacramento
18
78
20
87
17.0
50
50
15
15
20
KRLD Dallas
36
156
58
251
36.0
89
11
KRMG Tulsa
21
91
31+
136 |
22.9
92 8
64
5
7
5
KSTP St. Paul
46
184
49
196
34.2
99
1
KVOO Tulsa
25.0
75
25
40
10
15
5
WAME Miami
21
90
21
90
30.0
50
50
30
2
5
10
WAVE Louisville
31
124
32
128
95
5
65
3
2
WCPO Cincinnati
10
40
50
WDOK Cleveland
9
34+
11
35+
8.5
89
11
52
22
15
WGAR Cleveland
55
220
55
220
40.0
90
10
45
5
20
10
WGN Chicago
54
155
63
251
32.0
32
31
WHO Des Moines
15
68
17+
80
8.0
95
5
WIBG Philadelphia
15
70
15
70
9.0
WISN Milwaukee
18
77
13.4
92
8
WJAR Providence
10
44
11
47
28.0
10
90
WJAS Pittsburgh
20
80
25
115
15.0
80
20
WJOY Burlington
15
65
65
12.0
50
50
40
5
5
20
WKAP Allentown
4+
18+
5+
22+
3.5+
75
25
10
10
10
6
WKMH Detroit
14
56
34
136
21.0
90
10
68
3
WKY Oklahoma City
15
71
71
82
11.0
91
9
WLAC Nashville
11
47+
12+
54
7.8
68
32
WMCA New York
42
182
42
182
25.0
80
20
+1
9
33
WNEB Worcester
5
20
WOWO Ft. Wayne
36
155
28.0
85.7
14.3
42.8
7.0
11.5
WSAV Savannah
22
90
100
20.0
33
67
30
20
10
10
WSJS Winston-Salem
7
30+
7+
33
4.5
60
40
10
10
WTAD Quincy
3+
16
3+
16
25
30
10
WWDC Washington
46
198
46
198
27.0
83
17
43
1
30
2
WWJ Detroit
44
180
45
190
28.0
97
3
1. Y is yes; N is no: figure denotes number of years station has editorialized
2. N represents a national issue: H. regional; L. local
16
U. S. RADIO/September 1961