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• At about loin mil of live m.i lions surveyed, programing ol public service features seems preferred to public: affairs announcements. A breakdown of total public service broadcasting bonis shows program ing at 70% vs. announcements at
About one-third of the report
ing stations el. inn .1 step-up in him 1 view and talk programing. Onl\ about 10% report an increase in discussion shows, but one of these was a 350% gain in air lime. A few individual c ui-bac ks were noted in the service show, agricultural, and icligion categories.
• More public service broadcast
ing is being sponsored by advertise! s.
• About one out of I In <c si .1 1 ions now base public aflaiis managers, public seiviee directois, 01 public service co-ordinaioi s on tbeii stalfs. At the othei outle ts, it is usually the progiam diicctoi who is responsible for public service broadcasting.
> SHOWS UPBEAT NEWS AND EDITORIAL TRENDS
f that question. Responsibility for the accuracy of facts and figures rests with those stations providing the requested information. Trends emerging fiom these figures are outlined in the adjacent story.
Programing by type panel ann. other
Public service gain or loss, by type int. doc. com. news relig. talk serv. disc. agri. misc. rel. ann.
Does
sta. air Type of editorials? edit, issue"
+ 5
2.4 14.0
+ 2 +1.5
Y L
+ + +
Y 3 RL
—100
Y 1 NRL
1 6
+ 5 +3
Y 2 RL
25 25
N
Y 3 RL
Y RL
50
Y 1 NR
+50
Y 1 NRL
7 4 8
+10
Y 1 NL
+ 2
N
15 15
+ 5 —5
Y 2 NRL
3 50
+10 —100 +15
Y 1 RL
4 26
+ 3
N
30 20
+ — +
N
11
Y 3 NRL
15 5
Y 1 L
+11 +17 +12 +42
N
N
N
+ . +
Y 3 NRL
Y 1 L
N
10 20
+ —
Y 1 L
20 4 40
+50 +50 +50
Y 5 NRL
10 20
N
Y-15 NRL
+ +
17
Y 7 NRL
N
+
Y RL
10 20
+10
Y 1 RL
10 20 50
+ +
N
10 25
Y 3 NRL
2 1 5
+10
N
— 6 —20 +350
N
U. S. RADIO/September 1961 17