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Frank E. Koehler, WDBJ Roanoke, tame a report from the Virginia Association of Broadcasters showing thai the state broadcasters (radio and tv) donate more than $3.3 million annually in air time for public sci vice announcements.
In Charlotte, N. C, WBT (Jefferson Standard station) has become a powerhouse in local affairs, not only through its public service programing (award-winning Radio Moscow and others) but in its actual participation in community life.
A striking example of this are the Jefferson Standard Foundation scholarships for deserving students in the area. As a station motto, this public spirited outlet has chosen a quote b\ Thomas JefTerson which pretty much sums up ladio's aceptance of responsibility everywhere in the country: "When a man assumes a public tiusi he should consider himself public property."
[usi about ever) staff member at \\ WE in Louisville, Ky., is personally involved in civic organizations
from Community Chest to Little League spoils, from Red Cross to the Derby Festival committee.
During the past summer, WFBM Indianapolis, held II all-day conferences between station personnel and representatives from the local civic organizations. Purpose: to disc uss the problems ol these groups and come up with ways in which WFBM could best serve them on the air in the months ahead. Cioups ol 35 to 60 representatives took part in the seminars, and the station feels it
PUBLIC INTEREST AIR EFFORTS ARE FUN, LIVELY, FACT-FILLED
RELIGION continues to be a mainstay of publu interest programing, as at II SJS Winston Salem where Pastor's Study is aired twice weekly and invites listener calls. I. to r, Dr. Julian Lake, Dr. Ray It. Fisher, the Rev. W. R. Crawford, local church leaders, and Hank Poinlel, WSJS prog. mgr.
TRAFFIC matters are of constant concern and interest to the listening public. CBS' Arthur Godfrey flics KI'MB San Diego's plane for road bulletins.
FUN AND FROLIC has a big part in public affairs, as with this annual picnic of WPOP Hartford which attracted more than 27,000 listeners this summer.
SAFETY and its many variations are themes popular throughout the year. Swim safety is plugged by WRVA Richmond's Alden Aaroe, who sets up rescue station.