U. S. Radio (Jan-Dec 1961)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1961
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1961)
Leaf #:
000646
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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NEWS: STILL NO. 1 IN PUBLIC SERVICE Major effort in the area of public service broadcasting continues to be newsin all its various forms Author of this commentary on news in the public interest is Bill Small, standing, news director for WHAS radio and tv, Louisville. With him, I and r, News Editors Hugh Smith and Richard Thomson at air time WILLIAM SMALL News Director, WHAS Louisville Director of the Board Radio-Tv News Directors Assn. R ADIO news is bigger than ever. It could be better than ever. It is in some places; it isn't in most. That sums up radio news today. It's bigger in part because there is more of it. The networks have joined the trend to hourly and even half-hourly news and news-related capsules. The vast multitude of independent stations are doing the same. Other stations of different philosophical bent are programing more quarter-hour newscasts and some are experimenting with halfhour programs. Radio news could be better than ever because techniques have been sophisticated and technical tools have been added or improved. More important than tools or techniques, radio still presents an opportunity to cover news in a manner unique, one which no other of the mass media can match. Immediacy of reporting and the impact of voice reports are still radio's key contributions. Radio news is better in places but not at most stations because it is still the minority of stations willing to invest in money, manpower and courage — the three ingredients behind aggressive news coverage. Some stations lack the willingness to invest the money though most decent news operations are selfContinued on page 26 24 U. S. RADIO/ September 1961