We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
HOW MANY NEWS SHOWS ARE SPONSORED?
Average number of sponsored news programs per week in three classifications
NETWORK
5 minutes
10 minutes
15
minutes
1953 1960
1953
1960
1953
1960
Small stations
22 59
7
19
16
7
Medium stations
19 62
7
5
15
9
Large stations
11 58
6
6
12
7
LOCAL (station-originated)
Small stations
26 32
8
11
16
11
Medium stations
25 36
9
11
16
13
Large stations
27 53
10
13
24
16
NATIONAL AND
REGIONAL SPOT
Small stations
20 29
11
7
10
13
Medium stations
23 28
9
14
11
10
Large stations
42 15
10
7
13
17
N Alt
supporting because the rate of profit is lowei than disc-jockery. Some lack the willingness t<> gel decern manpower and prefei trickery to
talent in news coverage. And many lark (he courage that journalism needs to be alive.
rwo distinct patterns are emei g
ing today. One is a continuation of "formula" news, the so-called "model n radio" pattern ol sensationalism. 1 1 is akin to the yellow journalism ol the turn-of-the-century that hangs on in certain metropolitan tabloids and now flourishes in many rock-n'loll ladio stations. This pattern, with its letish loi rape and robbery, sin and scandal, auto accidents and ambulance chasing, seems to continue unabated though the shock value is gone in most radio markets.
At the same time there is a pattern of serious news coverage growth at othei stations where management has sought out rompetant news people and has given the staff the tools to work with. These news operations are providing man) American communities with their only serious dail\ news coveiage and many other cities with the only competition to that disappearing phenomenon, the daily newspaper. There is great potential foi radio news to provide Continued on page 55
POLIO NEVER STOPPED MARC HANAN
TTwO months ago. the FCC approved an application submitted In Marc Hanan to purchase station KXO in El Centro, Calif. This, in itself, is not an unusual bit of information, except when viewed in the context that Hanan covers the two blocks to his office every morning strapped to a wheelchair.
Six years ago, Hanan lost the use of his legs when he was tripped up by a severe attack of bulbar polio. The FCC approval was the second time the Commission had granted Hanan permission to buy the station. Two weeks prior to the attack in 1955 Hanan and his partner, Riley Gibson, had taken over control of KXO.
After working his way up from staff announcer at KXO to sales manager during the short span of four years, Hanan — at the age of 26 — was on the threshold of a promising career in broadcasting.
The attack of polio knocked him down — but only temporarily. Hanan recalled the first difficult days after the disease struck. "My body was completely paralyzed, my breathing was gone and after a two-month period of touch and go, during which my family was informed there was no hope for me to survive, 1 was transferred in my iron lung to the respiratory center in Los Angeles. 1 was given extensive therapy, both physical and psycho, and after about a year had managed to regain the use of my two hands, and about one-fourth of my breathing capacity."
Continued on page 54
26
U. S. RADIO September 1951