U. S. Radio (Jan-Dec 1961)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1961
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1961)
Leaf #:
000652
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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Originator of CBS promotion with agencies was Fred Rneg<r. I. x'.p. for sta. admin., with Alfred Greenberg, r, mgr., prom. serv. AGENCIES USE RADIO TO SELL THEMSELVES Bold move by CBS O&O stations offers free commercial time to agencies for 'sale' of advertising EvERYONE in advertising talks about interesting the public in their field, but no one — until now — has put many specifics into action. This month, the CHS owned and operated facilities in seven major markets are launching a drive to broadcast in the public interest a series of "commercials" on behalf of advertising prepared by leading agencies — and the top executives — in the business. The idea, proposed to executive officers of 100 leading advertising agencies early in July, is the concept of Fred Ruegg. vice president in charge of station administration for the CBS Radio network. His aim: to counter "the poor public relations job that advertising is doing for itself among the general public." His suggested step for betterment 30 U. S. RADIO September 1961