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SEPTEMBER 1961 VOL. 2 -NO. 8
U.S. FM MOVES AHEAD
u.s. fm notes two milestones with its publication this month. First, this issue marks one year since the publication was born in September 1960. Second, with this issue u.s. fm becomes part of its sister publication, u.s. radio. It will appear each month as a separate editorial section devoted completely to reports on developments in fm broadcasting. This revised format facilitates the needs of busy readers who now can learn of industry developments important to both am and fm broadcasting in one magazine.
During u.s. fm's first year, the fm industry has shown encouraging development. National advertising agencies, in particular, have demonstrated a more intense interest in the medium. Many have taken a lead in the exploration of fm audience research. Fm stations have increased in numbers from 746, as reported a year ago, to 896, as noted in Radio's Reach, page 10 (FCC figures for month ended July 31) . The vigorous response of these stations to u.s. fm's editorial objectives is apparent in the increased number listed in the Fm Station Key, page 60. One year ago there were 252 stations listed; today there are 515 stations, compiled from fm station reports. The list has more than doubled and continues to grow at a fast rate.
As before, u.s. fm presents feature articles outlining in depth events of major significance to fm advertisers, agencies and broadcasters. Shorter news items of interest to fm readers are now integrated in such u.s. radio departments as Soundings, Radio Focus /Ideas, Radio Focus/ People, Radio's Reach and Letters to the Editor.
u.s. fm believes firmly in a prosperous future for fm as a strong and separate force in the radio medium, u.s. radio and u.s. fm are confident that both am and fm broadcasting will continue to grow, each complementing the other in the services they provide advertisers. Both publications, under a single cover, will similarly complement one another in presenting news of these services for the radio broadcasting and advertising industries. ■