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thai fm was a superior medium and that a significant proportion of the people in the Baltimore area would recognize it as such and would respond accordingly. We shared the listening public's abhorrence of am's trend to jingle, jangle, juke-box
noise. With their intelligence insulted uid senses numbed by a continual stream of tasteless commercials punctuated with nasal insinuations of rock and roll, more and more people welcomed fm.
The continual commercial bom
haidmcnt and the cacophom of offkey teen age amours did more to create fm listeners than any other single factor. At the same time this situation created the problem of furnishing a non-commercial or anticommercial fm listener. How, then,
Profile of WFMIVTs business shows long contracts, 21% national billing,
SPOTS PROGRAMS PREFERRED
TYPE OF LIVE OR OR TIME OF DAYS OF
SERVICE TAPE SPOTS LENGTH DAY WEEK
BANKING
Live
Spots
1:00
R.O.S.**
No pref., heavy on weekend
BANKING
Live
Spots
1:00
4 8 p.m.
None
AUTO SALES
Tape
bpots
1 nn
1:00
6 8 p.m.
None
TIRES
Live
bpots
1:00
R.O.S.
7/4-weekend
MOVING & STORAGE
Live
Pgms.
:1b seg.
d:oU-4d p.m.
Tues & Thurs
REAL ESTATE
Live
Spots
1 nn
1:00
R.O.S.
Weekends
INVESTMENT
Live
Spots
1:00
6 8 p.m.
None
FM CONVERTERS
Live
Spots Pgms.
1:00
Hr. seg.
6 7 p.m.
in ii ~
10-11 p.m.
Spots — none Segs 10-11 p.m.
LANGUAGE
Tape
Spots
i nn 1:00
8 9 p.m.
Mon/Thur/Sat
POLITICAL
Tape
bpots
i nn 1:00
R.O.S.
None
INTERIOR DECORATOR*
Live
bpots
1 nn 1:00
R.O.S.
None
CANDY
Live
Spots
i nn
1:00
R.O.S.
Sun thru Fri
FOOTBALL (Note: only fm sta. used)Tape
Spots
:10
R.O.S.
Tue/Wed/Thur
LONDON FLIGHTS
Live
Spots
1:00
6-11 p.m.
None
REAL ESTATE (Note: book review)
Tape
Spots
1:00
Tue./Sat.
Tue-Sat
ART OBJECTS*
Live
Spots
1:00
6-10 p.m.
None
OIL HEAT (first fm buy)
Tape
Spots
1:00
R.O.S.
None
ORIENTAL RUGS
Live
Spots
1:00
R.O.S.
Sat/Sun/Mon
FURNITURE
Live
Spots
:10
6-11 p.m.
Mon/Thur/Fri
HI-FI EQUIPMENT
Tape
Spots
1:00
6-10 p.m.
Tue Sun
HI-FI EQUIPMENT
Live
Spots
:30
R.O.S.
None
HI-FI EQUIPMENT
Live
Spots
1:00
R.O.S.
None
HI-FI EQUIPMENT
Live
Spots
1:00
8-10 d m
Mon Tup Thur Sat Sun
RUG CLEANING
Live
Spots
1:00
6-10 p.m.
All exc. Sun
RUG CLEANING
Tape
Spots
1:00
6 8 p.m.
None
RUG CLEANING
Tape
Spots
1:00
6 8 p.m.
None
BROADWAY SHOWS
Spots
R.O.S.
None
LAUNDRY
Live
Pgms.
15:00
6 & 7 p.m.
Mon/Wed
RESTAURANT
Live
Spots
1:00
6 8 p.m.
All exc Tue
RESTAURANT
Live
Spots
:30
6-10 p.m.
None
RESTAURANT
Live
Spots
:10
R.O.S.
None
RESTAURANT
Live
Spots
1:00
6 8 p.m.
None
HOTELS
Live
Spots
1:00
8-10 p.m.
Mon/Thu/Fri
EXHIBITION
Live
Spots
:10
R.O.S.
None
ROOFING
Spots
1:00
6 8 p.m.
None
MEMBERSHIP
Spots
1:00
5-10 p.m.
None
ORGAN
Live
Spots
1:00
4 5 p.m.
Sat
ORGAN
Tape
Spots
:30
R.O.S.
None
•First time in radio. **Run-of-sehedule.
62
U. S. RADIO/September 1961