U. S. Radio (Jan-Dec 1961)
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(FOR ABBREVIATIONS, SEE BOX, P. 60)
FM STATION KEY (Continued)
Fairfield
WJZZ
Counties: 20; ERP: 9,000 w Prog.: Jz
Hartford
WCCC-FM (Am: WCCC)
National Rep.: QXR Network
Counties: 7; ERP: 6.8 kw
Prog.: CI, s-cl, con, shw, jz
WDRC-FM (Am: WDRC)
National Rep.: Peters, Griffin, Woodward
Counties: 12; ERP: 20,000 w
Prog.: Pop, nws
WHCN
ERP: 7,000 w
Market Pen.: 39.7% (Pulse 11/58) Prog.: CI, con, s-cl, op, shw WTIC-FM (Am: WTIC) National Rep.: Christal ERP: 8 kw
Prog.: CI, con, op, s-cl, shw
Meriden WBMI
ERP.: 20.000 w
Prog.: St, s-cl, shw, con
New Haven
WNHC-FM (Am: WNHC) National Rep.: Daren McGavren Counties: 3; ERP: 12,500 w Prog. (Sep.): Con, cl, s-cl, shw, op
Stamford
WSTC-FM (Am: WSTC)
National Rep.: Everett-McKinney
Counties: I; ERP: 650 w
Market Pen.: 30% (Pulse)
Prog. (Dup.): Nws, wthr, pop, shw, con
DELAWARE
Wilmington
WDEL-FM (Am: WDEL) National Rep.: Meeker Counties: 21; ERP: 20 kw Market Pen.: 37.6% (Pulse 5/60) Prog. (Sep.): CI, s-cl, pop, shw, nws WJBR
National Rep.: Fine Music Hi-Fi Broadcasters Counties: 22; ERP: 20,000 w Market Pen.: 44.5% (Audience Analysts) Prog.: S-cl, st, nws, cl, wthr
DISTRICT OF COLUMBIA
WASH (Am: WDON) National Rep.: QXR Network Counties: 37; ERP: 15,000 w Market Pen.: 41% (Pulse 12/56} Prog. (Sep.): Cl, con, s-cl, shw, nws WFAN
National Rep.: United Broadcasting ERP: 20,000 w
Prog.: Latin American music WGAY (Am: WQMR) National Rep.: Spot Time Sales ERP: 20,000 w
Prog. (Dup., Sep.): S-cl, st, shw, nws, wthr
WGMS-FM (Am: WGMS)
National Rep.: Avery-Knodel
Counties: 23; ERP: 20,000 w
Prog.: Cl, con, op, s-cl, nws
WHFS-FM (Bethesda, Md.)
Counties: 14; ERP: 1,000 w
Prog.: Cl, op, s-cl, pop, st
WJMD
ERP: 20,000 w
Prog.: S-cl, shw, con, nws, wthr
WMAL-FM (Am: WMAL) National Rep.: Heritage Stations Counties: 27; ERP: 20,000 w Market Pen.: 40.3% (Pulse 1959) Prog. (Sep.): Cl, con, s-cl, shw, nws
WTOP-FM (Am: WTOP) National Rep.: CBS Spot Sales ERP: 20 kw
Prog.: S-cl, st, cl, pop, nws WWDC-FM (Am: WWDC) National Rep.: Blair Counties: 12; ERP: 20 kw Market Pen.: 40.3% (Pulse 1959) Prog. (Sep.): S-cl, st, cl, pop, nws
FLORIDA
Coral Gables
WVCG-FM (Am: WVCG)
National Rep.: Broadcast Time Sales
Counties: 7; ERP: 18.5 kw
Prog. (Dup.): Con, s-cl, nws, cl, wthr
Fort Lauderdale
WFLM
National Rep.: Fine Music Hi-Fi Broadcasters
Counties: 3; ERP: 18,000 w
Prog.: St, cl, s-cl, shw, op
WWIL-FM (Am: WWIL)
National Rep.: Rambeau-Vance-Hopple
Counties: 5; ERP: 31,000 w
Prog. (Sep.): St, s-cl, con, shw, jz
Fort Pierce
WARN-FM (Am: WARN)
National Rep.: Continental
Counties: 4; ERP: 1,300 w
Prog.: Con, pop, jz, nws
WIRA-FM (Am: WIRA)
National Rep.: United Spot Sales
Counties: 3; ERP: 2.63 kw
Prog. (Dup. /Sep.): Cl, con, op, pop, st
Jacksonville
WMBR-FM (Am: WMBR) National Rep.: John Blair Counties: 9; ERP: 40,000 w Prog. (Sep. after 4 pm): Pop, st
Gainesville
WRUF-FM (Am: WRUF) National Rep.: Thomas Clark Counties: 16; ERP: 12,000 w Market Pen.: 31.7% (Pulse 1956) Prog. (Sep.): Op, st, con, shw, cl
Miami
WKAT-FM (Am: WKAT) Counties: 7; ERP: 17,575 w Prog. (Dup./Sep.): Cl WWPB
National Rep.: QXR Network Counties: 5; ERP: 9, 200 w Prog.: Cl, s-cl, con, st, shw
Miami Beach
WMET-FM (Am: WMET) Counties: 4; ERP: 13,000 w Prog. (Dup.): Pop, st, shw, jz, nws
Orlando
WHOO-FM (Am: WHOO)
National Rep.: Hollingbery
Counties: 9; ERP: 59,000 w
Prog. (Sep): Cl, con, s-cl, st, jz, nws, wthr
Pensacola WPEX
National Rep.: Good Music Broadcasters,
Western FM Sales Counties: 5; ERP: 2.500 w Prog.: Cl, s-cl. st, shw, iz
Sarastota
WYAK
National Rep.: George Hopewell Counties: 9; ERP: 2,750 w Prog.: Pop, st, shw, s-cl, cl
Tampa
WDAE-FM (Am: WDAE) National Rep.: Katz Counties: 16; ERP: 65,000 w Prog. (Dup.): St, shw, flk, con WFLA-FM (Am: WFLA) National Rep.: John Blair Counties: 34 ERP: 46,000 w WPKM
National Rep.: Good Music Broadcasters Counties: 7; ERP: 10,500 w Prog.: Pop, st, shw, s-cl, jz
GEORGIA
Athens
WGAU-FM (Am: WGAU) National Rep.: John E. Pearson Counties: 25; ERP: 4,400 w Prog. (Dup): Std, jz, nws, shw, wthr
Atlanta
WGKA-FM (Am: WGKA)
National Rep.: Good Music Broadcasters
Counties: 10; ERP: 9.4 kw
Prog. (Sep.): Cl, s-cl, shw, op, flk
WKLS
National Rep.: Walker-Rawalt
Counties: 34; ERP: 6,400 w
prog.: S-cl, st, shw wthr
WPLO-FM (Am: WPLO)
National Rep.: Heritage Representatives
Counties: 82
Prog.: Con, op, shw, flk, jz
WSB-FM (Am: WSB)
National Rep.: Petry
Counties: 204; ERP: 49,000 w
Prog. (Dup./Sep.): Pop, st, nws, wthr, intvw
IIIIIII1IIIIIIIIIIIII1IIIIIIII1IIIIIIIIIIIIIII1W
MEMO TO ALL WHO BUY TIME:
Where else can you buy time with no waste coverage than in FM?
1. An adult audience in the age of accumulation.
2a An audience with the money to buy.
The FM audience are the people who are NOT unemployed . . . YOUR BEST MARKET TODAY.
THE NATIONAL ASSOCIATION OF FM BROADCASTERS "Dedicated to the promotion of FM"
UllllUIIIIIBIIIIIIIIIIIIIIIIIIIIIIIIIIIIl
U. S. RADIO/ September 1961