U. S. Radio (Jan-Dec 1961)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1961
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1961)
Leaf #:
000687
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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(FOR ABBREVIATIONS, SEE BOX, P. 60) FM STATION KEY (Continued) Fairfield WJZZ Counties: 20; ERP: 9,000 w Prog.: Jz Hartford WCCC-FM (Am: WCCC) National Rep.: QXR Network Counties: 7; ERP: 6.8 kw Prog.: CI, s-cl, con, shw, jz WDRC-FM (Am: WDRC) National Rep.: Peters, Griffin, Woodward Counties: 12; ERP: 20,000 w Prog.: Pop, nws WHCN ERP: 7,000 w Market Pen.: 39.7% (Pulse 11/58) Prog.: CI, con, s-cl, op, shw WTIC-FM (Am: WTIC) National Rep.: Christal ERP: 8 kw Prog.: CI, con, op, s-cl, shw Meriden WBMI ERP.: 20.000 w Prog.: St, s-cl, shw, con New Haven WNHC-FM (Am: WNHC) National Rep.: Daren McGavren Counties: 3; ERP: 12,500 w Prog. (Sep.): Con, cl, s-cl, shw, op Stamford WSTC-FM (Am: WSTC) National Rep.: Everett-McKinney Counties: I; ERP: 650 w Market Pen.: 30% (Pulse) Prog. (Dup.): Nws, wthr, pop, shw, con DELAWARE Wilmington WDEL-FM (Am: WDEL) National Rep.: Meeker Counties: 21; ERP: 20 kw Market Pen.: 37.6% (Pulse 5/60) Prog. (Sep.): CI, s-cl, pop, shw, nws WJBR National Rep.: Fine Music Hi-Fi Broadcasters Counties: 22; ERP: 20,000 w Market Pen.: 44.5% (Audience Analysts) Prog.: S-cl, st, nws, cl, wthr DISTRICT OF COLUMBIA WASH (Am: WDON) National Rep.: QXR Network Counties: 37; ERP: 15,000 w Market Pen.: 41% (Pulse 12/56} Prog. (Sep.): Cl, con, s-cl, shw, nws WFAN National Rep.: United Broadcasting ERP: 20,000 w Prog.: Latin American music WGAY (Am: WQMR) National Rep.: Spot Time Sales ERP: 20,000 w Prog. (Dup., Sep.): S-cl, st, shw, nws, wthr WGMS-FM (Am: WGMS) National Rep.: Avery-Knodel Counties: 23; ERP: 20,000 w Prog.: Cl, con, op, s-cl, nws WHFS-FM (Bethesda, Md.) Counties: 14; ERP: 1,000 w Prog.: Cl, op, s-cl, pop, st WJMD ERP: 20,000 w Prog.: S-cl, shw, con, nws, wthr WMAL-FM (Am: WMAL) National Rep.: Heritage Stations Counties: 27; ERP: 20,000 w Market Pen.: 40.3% (Pulse 1959) Prog. (Sep.): Cl, con, s-cl, shw, nws WTOP-FM (Am: WTOP) National Rep.: CBS Spot Sales ERP: 20 kw Prog.: S-cl, st, cl, pop, nws WWDC-FM (Am: WWDC) National Rep.: Blair Counties: 12; ERP: 20 kw Market Pen.: 40.3% (Pulse 1959) Prog. (Sep.): S-cl, st, cl, pop, nws FLORIDA Coral Gables WVCG-FM (Am: WVCG) National Rep.: Broadcast Time Sales Counties: 7; ERP: 18.5 kw Prog. (Dup.): Con, s-cl, nws, cl, wthr Fort Lauderdale WFLM National Rep.: Fine Music Hi-Fi Broadcasters Counties: 3; ERP: 18,000 w Prog.: St, cl, s-cl, shw, op WWIL-FM (Am: WWIL) National Rep.: Rambeau-Vance-Hopple Counties: 5; ERP: 31,000 w Prog. (Sep.): St, s-cl, con, shw, jz Fort Pierce WARN-FM (Am: WARN) National Rep.: Continental Counties: 4; ERP: 1,300 w Prog.: Con, pop, jz, nws WIRA-FM (Am: WIRA) National Rep.: United Spot Sales Counties: 3; ERP: 2.63 kw Prog. (Dup. /Sep.): Cl, con, op, pop, st Jacksonville WMBR-FM (Am: WMBR) National Rep.: John Blair Counties: 9; ERP: 40,000 w Prog. (Sep. after 4 pm): Pop, st Gainesville WRUF-FM (Am: WRUF) National Rep.: Thomas Clark Counties: 16; ERP: 12,000 w Market Pen.: 31.7% (Pulse 1956) Prog. (Sep.): Op, st, con, shw, cl Miami WKAT-FM (Am: WKAT) Counties: 7; ERP: 17,575 w Prog. (Dup./Sep.): Cl WWPB National Rep.: QXR Network Counties: 5; ERP: 9, 200 w Prog.: Cl, s-cl, con, st, shw Miami Beach WMET-FM (Am: WMET) Counties: 4; ERP: 13,000 w Prog. (Dup.): Pop, st, shw, jz, nws Orlando WHOO-FM (Am: WHOO) National Rep.: Hollingbery Counties: 9; ERP: 59,000 w Prog. (Sep): Cl, con, s-cl, st, jz, nws, wthr Pensacola WPEX National Rep.: Good Music Broadcasters, Western FM Sales Counties: 5; ERP: 2.500 w Prog.: Cl, s-cl. st, shw, iz Sarastota WYAK National Rep.: George Hopewell Counties: 9; ERP: 2,750 w Prog.: Pop, st, shw, s-cl, cl Tampa WDAE-FM (Am: WDAE) National Rep.: Katz Counties: 16; ERP: 65,000 w Prog. (Dup.): St, shw, flk, con WFLA-FM (Am: WFLA) National Rep.: John Blair Counties: 34 ERP: 46,000 w WPKM National Rep.: Good Music Broadcasters Counties: 7; ERP: 10,500 w Prog.: Pop, st, shw, s-cl, jz GEORGIA Athens WGAU-FM (Am: WGAU) National Rep.: John E. Pearson Counties: 25; ERP: 4,400 w Prog. (Dup): Std, jz, nws, shw, wthr Atlanta WGKA-FM (Am: WGKA) National Rep.: Good Music Broadcasters Counties: 10; ERP: 9.4 kw Prog. (Sep.): Cl, s-cl, shw, op, flk WKLS National Rep.: Walker-Rawalt Counties: 34; ERP: 6,400 w prog.: S-cl, st, shw wthr WPLO-FM (Am: WPLO) National Rep.: Heritage Representatives Counties: 82 Prog.: Con, op, shw, flk, jz WSB-FM (Am: WSB) National Rep.: Petry Counties: 204; ERP: 49,000 w Prog. (Dup./Sep.): Pop, st, nws, wthr, intvw IIIIIII1IIIIIIIIIIIII1IIIIIIII1IIIIIIIIIIIIIII1W MEMO TO ALL WHO BUY TIME: Where else can you buy time with no waste coverage than in FM? 1. An adult audience in the age of accumulation. 2a An audience with the money to buy. The FM audience are the people who are NOT unemployed . . . YOUR BEST MARKET TODAY. THE NATIONAL ASSOCIATION OF FM BROADCASTERS "Dedicated to the promotion of FM" UllllUIIIIIBIIIIIIIIIIIIIIIIIIIIIIIIIIIIl U. S. RADIO/ September 1961