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ARTICLES
OFFICERS: Norman R. Glenn, editor /publisher; Bernard Piatt, executive vice president', Arnold Alperr vice president / assistant publisher; Elaine Couper Glenn, secretary/ treasurer. EDITORIAL BOARD: Norman R. Glenn, Arnold Alpert, John McMillin, Jane Pinkerton.
EDITORIAL: Jane Pinkerton, managing editor; Mary Lou Ponsell, senior editor; Barry Mallm. assistant editor; W. F. Miksch, contributing editor; Maury Kurtz, art editor.
ADVERTISING: Sal Massimino, business manager; Shirley Allison, administration production; (Los Angeles) Edith K. Whaley, 210 S. Vermont, DL'nkirk 7-6160; (San Francisco II) Whaky Simpson Co.. 700 Montgomery BUlg.. SUtter 1-4383.
U.S. RADIO
OCTOBER-NOVEMBER 1961 VOL. 5, NO. 9
]_5 1957-1961: 4 YEARS OF REVOLUTION, EVOLUTION / U. S. Radio analyzes a booming period for modern radio filled with excitement and change
13 NAB BOARD MEMBERS ANSWER: WHAT IS RADIO'S BIGGEST PROBLEM? /
Industry spokesmen cite the FCC as the source of most of radio's ills
24 DO CIGARETTES GET THE MOST OUT OF THEIR RADIO DOLLARS? / No, say
leading rep execs, who criticize tobacco makers for inefficiency in radio
29 WHY PUROLATOR IS SOLD ON SOUND / Commercial 'intrusiveness' zooms sales for the automobile oil filter producer, a radio leader at JWT
32 EVERYONE, BUT EVERYONE, IS A MUSIC EXPERT / Howard Coleman of WTCN Minneapolis reminisces about a few of radio's inept and befuddled music men
44 RADIO HIGHLIGHTS OF THE PAST FOUR YEARS / Summary of the eventful years between 1957 and 1961 shows radio in state of change and growth
51 STEREO: BIGGEST BREAKTHROUGH IN DECADE / L. M. Sandwit A , Pilot Radio v.p., writes of how stereo will build audiences and push receiver sales
54 ^M KEY / A state-by -state listing of fm operations, the second half of which is printed this month, shores 523 facilities carrying fm programing
DEPARTMENTS
Commercial Clinic 35, Letters 12, Names and Faces 40, Radio Focus/Ideas 36, Radio Focus/People 38, Radio's Reach 10, Silver Mike 13, Soundings 6, Timebuys 11
U. S. Radio is published monthly by Air Media Inc., at 3 I 1 0 Elm Ave., Baltimore II, Md. Editorial and business offices at 555 Fifth Avenue, New York 17, N. Y., telephone MUrray Hill 7-8080. Copyright I96I by Air Media Inc. Accepted as controlled circulation at Baltimore. Md.
U. S. RAD'O/October-November 1951
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