We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
SOUNDINGS
/ /
\ / news & interpretation
WITH THIS OCTOBER ISSUE, U. S. RADIO is being discontinued in its present format as a monthly news and feature magazine. (See editorial, page 62.) The publishers of Air Media, Inc., a subsidiary of Sponsor Publications, lnc.: have elected to deepen the service concept of U. S. RADIO with issuance of a new bi-monthly under this same title in January. You'll be hearing and reading more about the new U. S. RADIO in the very near future.
BECAUSE OF THE DISCONTINUANCE of U. S. RADIO as j monthly, effective with this October issue, the scheduled special Negro report in the November issue has been cancelled. Editors extend their regrets to the many Negro-appeal stations in all parts of the country who cooperated in the questionnaire project. Every attempt will be made to synthesize this information in an expanded Negro-appeal radio report under the new format.
THE MAGAZINE HAS HAD excellent response to its special summary of editorializing on the air which appeared in the July issue. Among the more succinct and vocal comments were those of Win Marks, manager and treasurer of KBOY AM-FM Medford, Ore. Among his conclusions: "Western radio has been slow to pick up the Minow challenge to editorialize. As much as I agree this is suitable and essential, I'd like to point out some reasons why so many stations don't editorialize." Among them, says Mr. Marks: the difficulty in finding qualities of a good broadcaster-manager combined with those of a professional writer-announcer; the problem in satisfying various members of the station's board of directors. (For more details: see Letters to the Editor on page 12.)
ALMOST 54% (53.85%) of all spot radio business originates in New York, a new Station Representatives Assn. tabulation shows. Second major buying market, of course, is Chicago, where 23.35% of the spot business originates. Other markets and their percentage of totai spot radio buying: Los Angeles: 5.50%; San Francisco, 4.35%; Detroit, 5.72%; St. Louis, 2.19%; Atlanta, 2.18%; Dallas-Fort Worth. 1.26%; Boston, .47%; Philadelphia, .80%; others, .34%. In the past year, Chicago's share has grown; New York's has declined.
EVEN BIGGER DOLLAR signs are in prospect for radio from all parts of the country and at all levels. This is the prediction of RAB President Kevin Sweeney, who thinks by 1963 "budgetmaking time next year," sales locally, regionally and nationally will peak if "we sell consistently and intelligently enough." His aim: to add as much as $60 million in local business (with 85% from retailers) and increase national spot and network by $30 million a year.
INCREASING SPECIALIZATION in radio and all of advertising finds a new station group: the Resort Market Radio Group of six stations covering Western resort areas which attract 26 million tourists each year. The rep is J. A. Lucas Co., Los Angeles and San Francisco, for these charter members: KRAM Las Vegas, KONE Reno, KDON Salinas-Monterey, KCMJ Palm Springs, KIST Santa Barbara and KOWL Lake Tahoe. Lucas' analysis shows that more than 98% of these vacationers have car radios.
6
U. S. RADIO October-November 1961