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ANYBODY REMEMBER I HE HIT PARADE?
When there was real excitement about which tune would be "number one across the nation"? Today, single records lack that excitement
We know you're not out to sell music, but music is basic to your business. What can we do about it?
Warner Bros. Records this week introduces to all members of the radio industry a revolutionary new concept in singles. We call it the
SINGLE
What Plus 2" means is this. Customers get a standard single with one important difference: four selections for the price of two.
WHAT DOES THIS MEAN TO RADIO?
Excitement in singles records sales means excitement about radio programming. If you feel, as we do, that the "Plus 2" concept will benefit everyone, then we encourage you to join with us in promoting this excitement.
Variety in programming. Each Plus 2" Oldie has been edited to approximately 1:15 playing time, compared to 2: 1 "i for the new selections. Mixing an ever-increasing library of short "Oldies'' with new hit material will mean a new varietv in listening, plus more and different selections played in the same unit of air time.
Better spacing of commercials. Double-spotting will not be needed as often by mixing Oldies" with new hits. For example:
BEFORE "PLUS 2" SINGLES:
8 Regular Singles ( a 2:15 18:00 with
8 Double Spots ( y7) 2:00) =16:00
S
Total Plaving Time: H:00
8 SONGS 8 SPOTS I 1 S< >NGS -r 8 SPOTS
WITH PLUS 2 SINGLES:
t Regular .Singles I ,i 2:15)
= 9:00
with
4 Double Spots ( 7/ 2:00)
= 8:00
plus
6 "Oldies" (<ai 1:15)
= 7:30
with
6 Single Spots (@ 1:00)
= 6:00
plus
1 Oldie"
= 1:15
with
1 Double Spot
= 2:00
Total Playing Time: 33:45
Warner Bros. Records is behind the "PLUS 2" concept 100% ...with ads, promotion, merchandising aids. We're in for the long-term push. We invite. . . we urge all members of the radio industry to join with us in promoting the "four songs for the price of two" concept to stimulate singles sales and radio excitement.
The PLUS 2" Single can bring back those breathless Hit Parade days, with excitement plus about radio programming.
But we need your help.
(AMES B. CONKLING, President WARNER BROS. RECORDS, INC.