Variety (September 1961)

Spot TV's Upswing as Flock Of Major National Chents Check In —On Other Madison Ave. Fronts By BILL GREELEY | of the J. Walter Thompson Co. as . sce ‘its advertising agency for all its »t television seems v0 be on 8) cigaret brands and other tobacco ) .thy upbeat after a slow year | products. JWT currently handles f 7 ee : . ithe company’s Chesterfield, Oasis lighlight iudications include a.and Duke cigaret brands and will suturation campaign getting under-j| now assume responsibility for L & way for Liggett & Myers Chester-|¥M Fitter cigarets. replacing Danfield brand under auspices of newj cer, Fitzgerald, Sample as -adveragency J. Walter Thompson. Hazel tising agency for this brand.” Bishop, via North Advertising, will be ‘back in for the first time in sev-{ 900. ¢ral years. Corn Products, via DanDelayed Togetherness cer, Fitzgerald, Sample, is mappiIng| Two execs who started out tointro of a new product. Knorr soup,| gether 24 years ago as Time Ite. a soluble shipped in from Switzer-| office boys have opened. a_pubreJand. East and midwest markets! Jations firm to handle products lieve been scheduled, but plans are! and community relations. still indefinite. } Jehn Scott. Fones, for the ‘ast Interesting also is the fact that!10 years with Ben Sonnenberg’s Renton & Bowles. which raised a! Publicity Consultants, and Philip bie fuss about the extended chain! A. Williams 3rd, who's been with breaks with threets of withdrawal| the March of Time,Fortune mag, cf svet monev. is back in for Max| 20th Fox, Ziv and a veepee of the well House instant with HD's, and; ABC-TV film division, have opened some of them in primetime breaks. : offices at 44 East 52nd St. Maxwell House. via Ogilvy, Ben‘ on Pt son & Mather this time. also has! clude Alloys Unlimited, Rebuild . : ve wt «National Park Board, the Danishreps and stations hanpy with an; that throws the October throuch March schedule of ;4™merican group that throws 1 ‘ = = ) tthree day 4th of July celebration fringe minutes '4N to 50 markets), ! hy d two Carribean usine ecin that was slated for the'€ach year an@ two Wa networks. : hotels. . Other campaigns, with number: Stripes & Stripes: Veep chevrons of markets indicated by educated -for Samm S. Baker at Donahue & Jude: ;Coe; Charles E. F. Millard at gness, Include: ‘Benton & Bowles; Paul W. Mosley American Home Products foriang Arnold J. Deutschman at Ted Dristan. 52 weeks heeinning last! Bates: and David P. Hotz at Benton meorth in the ten 30 to 40 markets. | Colgate. vis Ted Bates agency, a} & Bowles. a New Biz: Goodyear Tire & Rubseven-week flight now urderway: ber, shoe products division, to fur the dental cream in up to 70: Kudner. , markets. | American Cbickle. via Bates, for | a variety of nroducts, a 17-week; [© ; : cempaicn starting this month inj; I y a ( y 5 ass 40 markets. , meee Sinclair, via Geyer. Morey. ete. 1 * . news and weather shows through(9 | UJ 7 a out the trading area for 20 weeks.| .~ i S in r re Fitzgerald. Semrle, a 12-week cam-! _ Washington, Sept. 5. paign he-inning late this month in| Libbey-Owens-Ford Glass Co. 4@ markets. 'gnd Federal Trade Commission RADIO-TELEVISION Nucoa margarine. via’ Dancer. In the east. Penperridge Farm: are slated to. cross swords’ at a. tread OB&M?!. 20’s and: ‘minutes ! hearing tomorrow ‘Wednesday? in far si -eeks beginning late this: Cleveland. The firm is accused by . month, weeks Peginnné {FTC of falsely advertising qn al Continental Bread ‘Ted Bates),! celebrated teievision -commerci using prime chairbreaks and fringe | series its auto safety plate glass. minutes throughout distribution| General Motors Corp. is Joining grea beginning this month and! the glass outfit in seeking to quash tarrving to January. ithe FTC complaint. Hearing Ex Bristol-Mvers for Sal Hepatica,| amimer Harry: R. Hinkes will preusing minutes in fringe and day-: side over the proceedings for FTC 4ime for 13 weeks beginning this; and will be charged with making month. | the initial decision for or against Van Huesen Shirts (Grey), an; the firm. . oe eivht-week fall campaign covering! Unless a company believes it yussibly 100 markets. , has very ‘solid legal grounds for Vie Chemical Morse Interna-} defense, it usually follows the path tonal’ with minutes dav and night; of least resistance tand least legal y in October for 20 weeks. costs) by bowing to an FIC conhe ae 4 00 markets. ‘sent order whereby ‘it simply director Barbara Swedeen, Petry received an unusual letter — of thanks. It came after the rep firm jtalkfest , WBEBM-TV here, has plucked its i L&M's incidentally, bill $14,000,| Pe CAROL BURNETT RICHARD — Accounts already in the shop in{hardly strong. enough to lure audi From North Advertising’s media’ Chicago, Sept. 5. Irv. Kupeinet’s “At. Random,” which originates on first outside market in syndication, that being the indie KCOP in Los Angeles. Show, which is. an openender in the Windy City, where it’s done livé, will be edited down to a 90-minute format for the L.A. station. KCOP will air the shows a week after they're done in Chi, via tape. CBS Films is handling the. syndicaton. 4 Radio Reviews HAYES SHOW m With Norman :Paris Band .. Production-Director: Bruno Zirato Jr. of . _ : | Writers: Hank Miles; Jim Lehner 20 Mins., Mon.-Fri., 7:10 p.m. Participating ! CBS Radio, from New. York This new effort by CBS. Radio to. win the marginal supper audience |} to. audio-only isn’t worth it, either ;to the audience of-the network. Carol Burnett and Richard Hayes are pleasant and talented, but were }ences away. from existing radio or. itv formats. ot _ Beyond the: charm and ‘song‘ability of the: pair (actually she fought to have visual. accompani‘ment for. her masterful mugging), 'there isn’t one thing about’ the ‘ show that’s original. With too much i predictability, they sang one song “together, theri Hayes soloed one: ‘quite nicely. then an instrumental ‘ fivesome: led by excellent pianist ; Norman’ Paris: played one, then : Miss Burnett sang a solo. Real ‘original formatting. Between mus ical’. pieces. ithe bandsounded. tinny. amd. typically ““radlo” be came to. backstopping the vocals), | cause of its small size when it. there .was that flow of chatter ;which was also traditional, and bad. ‘Writers ‘Hank. Miles. and. Jim ‘Lehner, prepared a stream of that : sophisticated small talk that after awhile was overwheiming. 7 : The fronters. in short, were ex-cellent,. but wasted on a ‘carbon copy ‘casualness. CBS Radio really ought to find some other way to pad out its program inventory. Per _but in some. original, more com-pelling, manner. Art. -MINNESOTA AT GETTYSBURG ‘With Rodger Ként, Rodger Erick | son, Charli¢ Boone, Jergen Nash, Arv. ‘Johnson, Maynard Speece, Dick Chapman, others ‘Prod.-Dir.: Bill Balch Writer: Bob. Wetherall +30. Mins.; Sun., 7:30 p.m. :WwCCO, Minneapolis When Minnesota was only three years old as a state it sent 35.000 ' t battle of Gettysburg. This, the sec-ond of the’ CBS affiliate station’s vseries ‘of Civil War Centennial ? programs, was their story as well ‘as that of the battle itself. : The ‘heroic and: important part that the Minnesotans played in the battle was vividly and. strikingly. this. documentary ; depicted in so successful that ; Which was ‘+WCCO acceded to numerous re !quests for its rerun: . In top drawer fashion the battle ‘itself wag dramatized with special. emphasis on the Minnesotans’ exploits. Kuddoes. should go to ‘writer Bob Wetherall, producer-di rector. Bill Balch; musical direc-. “tor .Wally Olson and ‘members of :the cast, narrator Rodger Kent in ;particular. , | Program ‘started with the night !before the three-day -battle when | Kup Show to L.A: Station | org holds its. first fall dinner at Delmonico’s in a few weeks. haps it can ‘yet’ be done by using: the same raw talent equipment— {going network the following week . ;volunteers to participate in the. Bristol-Myers again, via Young; agrees to forego the complained& Rubicam. with fringe minutes in} of advertising practice. This pro100 markets for Excedrin. Same for ; cedure of settling a complaint incompany’s Four Wav Cold Tablets; volves oan The chief loss to we -W s ; . : in a oe eek campaign starting ‘| company is the money poured into “Only thing disturbing rep firms: the blurb series under fire by the is the agencies’ perverse trend to, Commission, which. of course, is minutes and ID's. when fhe ex-j Often a sizeable Stake. tended chain breaks have opened : . — up primetimes for a pair o -— . —— gxecond spots Some rep firms are: : nl advising stations to make chain-: With the Station Reps break JD's pre-emptable In case _ gome juicy 20-second spot cam-: oo palgns break later in the year. Maybe the other repperies There's No Biz Like No Biz : Should kick in a slice of ihe frais Week's batch of releases con-' Mission to Petry on the return tamed ideal examples of both the of Hazel Bishop to spot. molehill-to-mountain and mountain-to-molehill publicity techniques. Lead of a Compton agency re Jease ranks high in anticlimaxes: “Compton Advertising has been ‘retained by the Brown & William“son Tobacco Corp., according to aH anneuncetrent by John W. Brrgard, vice president and advertising director of the Brown & Williamson Tobacco Corp. of Louisville. Ky. . “We are retaining Compton Adyertising., Mr. Burgard said, ‘In considering te be inthoduced ...°” Exampie two 18 also from folks whe knew a lot ahout smoke, and the tisck 1s to find the lead sby reading upnde down, maybe): “Liggett & Myers Tobacco Co. arnounced tocay the appointment . had. made a tailored pitch on why |there was no idea of .the dying ‘that spot tv was to their best|called upon to. do they did with the introduction of. new brands. At this point we have : not decided on one specific brand | the cosmetic company should be| which impended. The subsequent. back in spot and it read in part: | events were dramatically described “Your presentation was most help-:and acted to the extent that tun “ful in preparing .our recomenda-jers-in almost could feel they were. tions which convinced them (HB) |present. What. Minnesotans were advantage in view of their distri-|the utmost bravery. The charges bution pattern and competition.” |were. devastating from the stand Briefs: Ray Hamilton, formerly ! point of casualties, but as any permanager of the Detroit office, has;son acquainted .. with history’ is . joined the New. York sales staffiaware, the Union's efforts were of TvAR .. .. Geyer, Morey, Madcrowned with victory. . . den & Baliard’s “instant cash pay-| For the finale Lincoln was ment” drafts have gone out to| brought to the battleground when, stations and newspapers in the|after the war's end; it had. been ‘ amount of $35,000.000 in one week |. . WAME, Miami, to Venard, : Rintoul & McConnell reppery ... | Adam Young has picked up KXYZ, ‘Houston, and WWOM, New ; Orleans, cluding words, spoken by Rodger Erickson partraying the famous country. who did s0:much for their. Rees. -of Jewish Education . . converted into a cemetery. Con president, paid. tribute. to those: | Wednesday, September 6, 1961 | Norm Blumenthal, associate producer of the ‘NBC-TV ‘stanza, is reportedly replacing Jack Farren as producer. of both the: daytime and nighttime versions of ‘Concentration’ . . : Carol Knox of WNBC-TYV' “Family” stanza off to Rome to.tape a fashion special for the NB flagship station . turn to his studies at Harvard Law. Sthool ..... James Allison zlso left week tours of Europe ... . Mrs. Everett Needham Case, daughter of Owen D. Young, who was RCA’s first board chairman, was elected a ‘director of RCA ... Nadia Marculescu named veep in’ charge of Eu-. ropean operations for the Arthur P. Jacobs flackery ... . Rick Sklaar is: leaving WINS where for the last two.years he:was program man ager; station boss Ted Steele says he'll. name Sklaar’s replacement soon... Don Waterman becomes a -WINS salesman ... The: Art Starks (he produces “Who-Do You Trust”) have a new son, Anthony Duncan . . . NBC’s Leon Perason to Rockford, Ill. to make some civie group talks .. . NBC newsman Sander Vanocur on kind of a. busman’s holiday this week on Cape Code (site where he’s spent. much tinie } covering President Kennedy) ... Pauline Frederick now a Ky. colonel, courtesy. of Gov. Bert Combs’. . . WQXR continuity writer Joseph Caldwell has written “Cockeyed Kite,” new play opening at Actors Play _T Radio Production Centres ln NEWYORK CITY. . ™ sereesersee ee tati . . Steve Cohen, who “was administrative assistant te Dave Rosenbloom, GAC treasurer,. left that company last week. to. ree GAC (publicity side) to continue at Blair Academy’. .. WNBC: Radio. . ‘directors Woody Doudt and Bill Weyse off on respective three and four-.. w house ‘here on-Sept. 13... WQXR announcer Bill Strauss running.for . Councilman of Sohmers, N. Y. ... Mrs. Lyndon B. Johnson will cpen. _ femme the season for.the American Women In Radio & TV when the Former associate program director of WMGM David Yarnell--has been named assistant program manager of WOR-TV.. .. Bob Banner Assoc.’s moves to new has. at-545 Madison Ave... ...Two more stations . in the Knorr group in Michigan have signed with Mutual Broadcasting, WKMF, Flint, and WKHM, Jackson-Lansing . . assigned to the web's “The World Today” weeknight feature:. . .. Min neapolis Twins play-by-player Bob. Wolff signed for ABC-TV’s “NCAAScoreboard,” pregame show for. the web's Saturday college football... . Wolff has lined up BobFeller to handle early. shows that conflict: with the Twins’ schedule. 9 -. : —_ : ees In recognition of the 20th anni of. Victor Borge’s arrival’ in this eountry from Denmark, CBS-TV has retitled his Sept. 27 special ‘Vice. tor Borge’s 20th Anniversay ‘Show.”.. . . Cornel Wilde.signed to star ‘in “The Great Alberti,” an episode of ‘“‘'GE: Theatre” next season .... CBS-TV has obtained exclusive rights.to bréadcast *62 World Amateur Ice Hockey Championships. Events will be held in Denver, Colo, front. March 8 through March 18. Allen Ludden, moderator. of “G-E College .. Tony Marvin, currente . ly doing two five-minute newscasts daily for Mutual, also has been Bowl” on CBS-TV will. appear at the N. Y. State. Fair, Syracuse, N. Y., . Saturday (9) to moderate the final play-off of a high school version of © “College Bowl.” ... For. the 11th consecutive year,-WLIB will broade ° cast portions of the Jewish High Holiday services from the Metropalitan Synagog of New York . . . Model of the space capsule in which Commander Alan B. Shepard Jr., made his historic flight into outer. ‘Space will be on display on CBS-TV’s “Captain Kangaroo” show.Sature-. ! day (9)... Finals. of “National Polo Open,” top event of the year on the polo calendar, will be presented Sept. 21 on “The Summer Sports | Spectacular.” . . . CBS News correspondents Stuart Novins, George ‘Herman and Wells Church .to interview Senator Stuart Symington -. tD., Mo.) and Rep. Walter, Judd ‘R., Minn.) tomorrow (Thurs.) ‘night ‘on. CBS-TY. * IN CHICAGO... Shelly Cooper upped to manager of production at WGN-TV .. . WBKB’s Jim Stewart went to Hollywood last week: to take part in a “Rifleman” seg: .. John Coughlin will helm a new. kidshaw at WBBMTV, “U.S.S. Popeye,” which is. actually to be a revision of Ray Rayner’s Stanza before he switched to WGN-TV .... The Terry Turners have adopted a baby boy, Terry Dean ... Hal Stein of Rudio Productions is being brought.in by WGN-TV to produce the live portions of. the new “Dick Tracy Show” ... The new NBC-TV Chi-organization, “Patterns. In Music,” will have a dry run locally on. WNBQ@ this.Sunday 110). before, .°. Joln. (Red) Madigan, who swapped his typewriter for an on-the-air news post at: WBBM-TV, made his debut subbing for vacationing :Carter Davidson .. . WBBM's “Music Wagon” gave’ over its Aug. 31 program ‘to:.a song salute to’ {Arthur Godfrey on his 58th birthday : . I “Play of The Week” skein this Saturday (9) with Part I of “Iceman . . WGN-TV launching: new Cometh”... . Geraldine Kay and Maurice Copeland will. be featured. in this Sunday's “Repertoire Theatre” outing on. WBBM-TV, titled. “Exercise for Actors”... There's ho homesickness for the Windy ‘City . among former Chi tradesters recently visited in. San Francisco. George” Rodman tKGO-AM-TV), Bill Decker. (KNBC), Gordon Davis (Westing:. house Productions) and Frank Atlass tKQBY) -all wanna stay planted in Baghdad-by-the-Bay .. putting the finishing touches on his. third novel. IN LONDON... Denis Lyons, who joined Columbia in London in 1933 and -has for several years been director of exploitation, retired, but he'll: stil]. be. on tap for consultation-. .. Keith Waterhouse and Willis Hall (“Satur day Night and Sunday Morning” and “Billy Liar’) have signed to write three screenplays. for producer John Janni. First will ‘be a.‘seript for “A Kind Of Loving.” TV director John Schlesinger has been signed to direct this. his’ first feature film. Then will come. “Billy Liar” and. an original called “The Women,” to: be helmed by Jack Lee ... .. The Disney comedy, “The Parent Trap,” has been booked for the Maure-. tania, Queen Elizabeth and Queen Mary Atlantic runs . Lewis Gilbert and Lord Brabourne are interested in the screen-rights of Earl Lioyd George’s book on his father, published as ‘“My Father, Lloyd George” in U.S. and dramatized. by Maurice Moiseiwitsch ‘under the title of “Storm Lantern.”. Erie: Glass: is handling the deal... . . Kenneth Hyman, vice-prexy of Seven Arts Productions, in town hud-: dling with 20th-Fox over the preeming of “Gigot,” which stars Jackie. Gleason Peter Rogers for his next comedy in the faH. They both had their biggest-ever ‘parts in Rogers’ “Raising: The Wind.” ca IN BOSTON . | WEEI throwing a press conference and cocktail. party in honor of first anni of Listen,” at Statler Hilton Tuesday (12) with hosts Paul -Benzquin and Howard Nelson on hand with many of the: other 13 régular contributors to the program’. . . WBZ radio skedding three programs in-observance of Jewish holidays with narration by Rabbi. Jacob J: Hecht, executive vice president of Committee for Furtherance .. Letters from Sumba, Faree Island, Denmark,. and Glasgow, W3, Scotland, received with tattered entry blank’ used in WBZ radio beachcomber contest in July 1960, at the Westinghouse Boston station this week. Ed Pearle, WBZ press chief, and Jack Williams, assistant program director, tossed 3,000 plastic bottles into the Atlantie by motor launch and plane back in July last year .. (Continued on page 36) . WBKB topper Sterling (Red) ‘Quinlan is: wooing Pamela Brown to play the High Priestess in ‘“‘Cleopatra” .-... . .. Jimmy Thompson and Jennifer. Jayne both signed up by «: WBZ-TV pre