Variety (December 1961)

Hate Trek Ofte Week: Riad Clients (P&C, Lever) on Same Show|: : Rivals Procter & Gamble and+— ‘Lever Bros. now. ‘share thesame_|. show. an: .CBS-TV, each ‘pitching | different _wares inminute commercials“On. : Thursday: night's “Frontier Circus.’ 7 _ "There was a time when PKG and ‘Lever refused to share. ‘minutes on‘any nighttime. tv show, ': even. though | each may pitch different products on. the grounds. that the companies themselves are. -com| petitive. -The “Frontier” situation represents a ¢erack ‘in ‘a..dyke,. a ‘recognition by major tv. advertisers. that the multiplicity .of products now coming. out. of big companies: make it difficult, indeed: for webs not only. to provide products. protection but company protection. ‘On-° .“Frontier,” P&G ‘isin for Crest: and Lever: for .LiquidSwan. Standard practice at CBS-TV: is not to ‘have.-competition products in. the hourlong show.:; Headache ‘of. jugeling commer-| cialé in. this. day. of heavy ‘partici‘pation buys falls to. Jim Aberle. at |' CBS-TV. His headache carries the « ‘title of commercial coordinator |: ‘for the web. Aberle, carrying “out. W eb’ ‘policy, says: he’s. still” able: .to.‘juggle. the commercials so.as ta give sponsors 15-minute product. protectiorf. -Admittedly, in this day of heavy par-. ticipation buys, especially in. the. daytime, and. in this era of. large. companies marketing a diversified catalog. of products, it’s a tough ‘problem. And ‘there are..’ instances when ‘a ‘commercial: co-. ordinator’s hair. stands” on . end;. such as this oné,involving * ‘Perry | Mason” and Bayer Aspirin... Just at .the ‘commercial ‘préak, son”. episede.after’: woman: is: gon” episode. when a woman~ ‘is |: found dead. from. an. overdose: .of. pills. there. was the Bay er Aspirin. commercial, a hand with two. as-pirins in it, extended with a piteh: to the ‘viewer. “We. caught’ it,” Aberle says. “‘vejuerling tic com-= mercial in ‘his, mind. Then there .was’ a *pawhide” episode when a. character: feeling. surly, swore’ at the taste of a. cigar 4n. his :mouth, ““We caught: that. in” the. script stage.“ Aberle recalled, conceried about the cigaret | spon-: sor slated. for’ the break .just: as |. ‘would: receite ‘enough. emphasis on wasn’t: "a | Channel 13: were. solidified: by’ the | | appointment -of: several state offi-. inéluding the ‘Governor: as: .|members: of -the . board.. of: trustees the . character throws. away his foul-tasting cigar. It matter of cigars versus | cigarets, “put. the: foul-tasting feeling con-| veyed. Catalog. of headaches gould’ go .on and on. Aberle just adjusts. his. glasses, sharpens” his pencil, looks ever the program -sehedule; “and |_juggles—headaches ing.” Picks Easton As. anticipated. Dr.‘ Elmer’ WwW: Engstrom was. named ‘as the hew ‘president of .Radio -Corp.. of ‘Amer: | 4ea last Friday «1), ‘replacing John |: L. : Burns.. who had the: Job for} almost five years. ‘Departure. of Burns wes. tipped: ‘Yast week in Vabrety. Dissaffection i of Gen: David Sarnoff and mem-}bers .of the RCA ‘board: with Burns reportedly stemmed -in. the’ ‘main from the extensive: computer‘Sys|" tem: undertaken “under his aegis. coming. Evidently aware of. the. ensuing change. in -top ‘management. : -Burns} * a few. weeks ago. sold ff -17.000/° . shares of his RCA stockholdings. veep at RCA since ‘55, and’ sits on both. the RCA. and. subsid NBC}: boards. He’s'-been. with RCA: for SI. years. ‘Company’ announcement |:in’ effect,. that .Eng-}: strom. has . been ‘responsible . ‘for: “making large sums. for RCA: he’s]. : “major ... divisions] which “haye’ registered consistently: ; pointed: out, headed . several “outstanding pérforniance and ‘have made. their greatest contribution fo : ‘corporate. profits,” ” At the same RCA. board meeting}. | ‘at -which Engstrom was elected]. Corporation ‘has under’ contract such “Click ‘doniestic ‘performers as ° : prexy, Arthur L. Malearney~ was{:’ s under fi vorth. . named as .aboard member. : Exec (Continued on pace 4 42)’ _ ‘otwithstand ~ Christmas . eve ‘outing: for.. “Rd in 14 years. ‘that: -Sullivan-* has -acts..with special. ‘kiddieappeal: puppetteer .” Shari’. Lewis. ly, equestrian: comedy .: cact; -Meteors, aerial. group; animals and. the:. Estelle.-Alfonso dancers, a arnateur: ghildry. taP aa dancers. Hi $ On Again As. WNTA-TV. to. a New: ‘York veduca ‘tional. group ‘will finally ~ ‘be wrapped up‘ this. week ‘as.the “re ‘sult -of | a last-minute: ‘agreenient, Monday . (4) under. which .the. state of -New:Jersey withdrew. its” legal} The | -$6.200.000 | purchase’. of ‘: National block against: the transfer. © Telefilm Associafést Chanriel:13 by ropolitan: Area’ AETMAY * (8) with. educational . telecasting due in. three. moiiths... . Objections. ‘of ‘New Jersey’ fo ‘the sale’. of the’ .only. tv ‘channel’ “assignéd to the state ‘for educational’ purposes were dissolved’ by: ETMA. assurances that New: Jevsey -affairs: would receive. special consideration} in’ its: programming. ° “ schedule. Chanriel 13, ‘under’ ETMA’sapera‘| tion. will‘devote one hour ‘daily to. ‘| Jersey. matters, ineluding: a. nightly. |: summary -of:. news ‘from .the ‘state..} With New: Jersey. ‘Governor Robert. B.: Mesner’s :acceptance “‘of:' this ]compromise, ‘the. sale of: the station: ‘cleared its. only -hurdie... 2 “Assurances: “that. New. " Fersey cials.: for ETMA, A ‘committee . of ‘Jersey. “officials: will also ‘help formulate. programming policies for ETMA. Richard. ‘Heffner: acting” “general manager of ETMA, ‘stated :that the | :: educational | ‘station’. would operate | .. ; “from, 5, p.m.. -to.112p.m> “weekdays | . | with” weekend . programming com-. iftg later. Chanriél 73. win ‘Probably “Tbe. renamed: WME ‘Transfer of Channel 13 to tlie ed| ‘ Fucafional group now makes it -high: | ly dikely. that, the: basebal}’ Barnes of the. New York Mets; the new’: Na ‘tional League... ball” club, will ped Lminutes,. to Yock It hb carried: ‘over, ‘WOR-TV ” Bish TV “Salvan’s AILKid Show Sullivan: Show”. will ‘be an all-out. children’s affair, . featuring . child: performers. and. grownup entértain-. ers for children. It’s the: first. time. turned” over : his entire: show. ‘to. ye ear. “NBG ‘board. “net: -Priday: (1), and Set. for, the Dec. 24° stanza. ‘are ‘in’ other: actions namigd three p more: singer |" Linda. Scott; the Hanneford: F; “the | wo, the.| acrobats: | The on-again, ‘éff-again.‘sale ofl Robert: ‘Sarnoff,exec: -veeps Walter’ Scott, | David Sugg. arity, of Musical ‘Series,“tv: presentation includes ‘his: long: time stage” and. ‘radio’ bit; “®So: You. “Want:-to Lead -a: Band, with “aud. participation, . ‘and: also: guests and: variety: acts. Woetie ‘. eee ‘inking..for 80— ‘minutes, Coats on. 2 (Mekudrew Tapped: For ) NBC Board; Telander, “Any: ‘doubt: -.as.. “to ‘where’ NBC]: —] News fit into the ‘Scheme of. things. ‘at: the: network. were cleared up for|: all to see late last week when news. ‘boss -Bill McAndrew ‘was made’ the newest. NBC. board member. : ‘Exec. weep McAndréw an obviously,. havea ‘direct: pipeline: ‘to his crew now, policy and: cash decisions, .not -that NBC: News really has. been short-: changed. ‘in either: respect this Jast “You ‘Krow ‘Me, Al ‘Hollywood, Dec. 5. . AL “Rylander, NBC. promo poe tion : head, ‘was-told by. NBC’s © tro. Bobs—Sarnoff. and ‘Kinter * ‘’ on. the: phone from. N.Y. that... | -they.-had to use every proxy to’. |: have: elected him‘a veep. . Des, WNTA-TV Educ'l | |. Httle. -joke, was effusive: in: his ~ a thanks.” a, ‘Deal Is Clinched cme | NBC veeps. AT ‘Rylander, ‘head. ‘of | NBC: promotion, ‘and Ehis. Muore, | * pite’ ‘knowing. -all ‘the:-tricks. of | the trade, he fejl hard for their”: ' The Bobi aré having the last laugh. head ‘of the press ‘department, (both. under” “veep Syd Eiges)‘were given stripes, alorig with-new. program department: addition Grant’ ‘Tinker. Tinker, incidentally, * came’ ‘over: ‘to: join ‘Mort . Werner's program, boys: three ‘weéks: ‘ago; in a: shift: from ow Educational Télevision for the Met-. ‘Benton & Bowles. . is’ how: definitely «set to:close on Friday: . McAndrew fills the vacaney nade’ by John. Burns, who''on Friday (1) Was. replaced ‘by Dr. Eliner .W.:Eng-' strom “ as~ préxy ‘of ‘parent: RCA: ‘There ate’ 18 ‘members on the NBC. board.{NBC. proper. provides. prexyKintnet,,: chairman’ ‘Robert Adams. ‘and. P... ‘A. (Buddy) jad veep John: ‘West. aa Samy Kaye: Serenade» : Peddled-as. TY. Entry. . Bindleader, “Sammy... Kaye, . ‘via. Wri, :Mortis . agericy, is peddling. ta: video’ adaption: of:. his old Sune Gay: Serenade” radia. ‘outing: ee . With’ ‘a. bow-to thie current popu-Kaye’s “Morniig Plan! ‘Sales. Plan.' m.: “Navertisers: “are “Flovida Citrus ‘Cla¢ke “ threads: .Signing. : for ° 50 minutes; and Alcoa: for 39 morning London, Dee. oR ‘Beach: oe ‘CBS-TV's: -Recording. ‘star Fabian‘ sigried® forguest stint. “in: -CBS-TV'sMes. (6 Guile tt Goes. to: College”. for: ‘January’ airing.;.. . “Dennis Feenéy, son’ of. cps-tv. an ‘trade “news. manager Harry. Feeney, . and ‘now: ‘a.. student: at Marist: . : | mian will do -a-“CBS. Reports:’: Dec.. ne | Larry Kert, .whoplays. ‘the: romantic: lead-in -theupcoming’ ‘Broadway re +A Family: Affair,” has taped:a “PM Eust’ show, to.be telecast. -*: fh ' «Maurice. Evans. to ‘guest of, Tuesday's. (12) Kenneth. 7 5, .| Banghart: show on WCBS‘ Radio. Evans: will-‘teli of His recent trip.to.a’ 0 (2. . ..-| musical, :| tonight (Wed.) ‘Laction.. ‘| the Bath.”: ‘play research : ‘assignment, for: Screen. Gems* Bill Dozier: ... ote cd NBC-TYV. ‘sales veep, is’ ‘heading. for Bermuda : ‘over ‘the .weekend,:to ate: 2’... tend a sales-meeting of the Lestoil‘people; he'll ‘explain::to them the. 9.005" recent buy. of. network. airtime ‘by: Lestoil, a traditional. user -of Spot ° ‘tomorrow (Thurs. \—the | first: femme ‘speaker there: : Reynolds) . day: ceremonies Sunday(3). ‘NBC's © ‘Denver. . in the.-same: Wednesday . night: slot: . TV's ; “Despite. loss: ofthe Tide billing,-Benton & Bowles‘still has 35% ‘of the.” an ‘Procter -& Gamble billing scattered ame. |. Metro’ and Revue cleared: massive. stages to-fe -tv..and: affiliates’. { Productions. as creative director ; :| Evanston. ron figures. regularly. in’. the-26 top: shows, ‘has at least. five new comedy. -Setup is said: to have been ex|. tremely costly-and full recompense,| : while | expected;, is ‘still slow. in oe ipl house” on--Dec. -I5, ‘Latter. is..a_ series. of 10. half-hour. segmeiits, im ach _of.. which will’, ‘be: entirely. separate productions with © aif. | Engstrom ‘has’ beén senior exec: = advisers ‘on: gag shows, thers. is a*definite tr end. to Situation . ‘com>. ; Sitvation. coméay. and: other. “Yock-raisiig: shows are-on ° ‘the up. ‘peat,“here. Two. major :commercial ¢ompamiies ‘have.’ decided: to . step: ap comedy production, a. field. in. which” BBC-TY. is making " . HO"meéan impact: tet Associated Fele Vision, -whose. new Morecambe ‘and: Wise ‘Show’? . skeins ‘in’. some Stage: of ‘production: Granada-TV:. “which: originates:. the click. “Bootsie and Snydge, ie AS" known: to: “be: ‘developing. sev‘eral ‘other: ‘mirthmaker?. wat : BBC-TV. has three in the. ‘hopper. and. introduces. “Comedy Play ferent’ casts, .‘ . According: 6: frank ‘Mtair’ ‘and Dennis. ‘Norden; the: ‘Cot poration’ Ss . ” -sedies this © “year and,. -indeed, over the “first three “weeks of “No“ember. they. ‘represented: a quarter: of. the. ‘top 20 -programs: But” a new _-kind~ of laugh show . has’ been. getting . a. good ‘reception. “ here .also; they: say, . namely. the’. “separate’” “production . dike’. the” Jimmy ‘Edwards -“‘Seven-Faces of“ Jim”. programs), hence : ‘the: . anthology-type “Camedy -Playhouse,.”” ie At, will ‘be’ scripted ‘by: ‘Alan: “Simpson: ‘and’ Ray. Galton: . ATV, ‘however..is sticking to ‘a: ‘more tried ‘and’. tested. formula.” ~ aind: intends: to -bring:. back artists’ like Peggy Mountand. Arthur :’ ;. -Haynes. who have already had “successful’.runs.. Granada,” which ” ‘trted: out some ‘new-style comic ‘approach, With “Colonel. Trumper’s... Private’ War.” .. Currently, “BBC claims: to lead in: ‘the’ comedy stakes. ‘and. the.. ae Charlie Drake. Eric. Sykes, ‘Sidney. ‘James,. Harry. Worth, Jimmy. . __ *EaWwads,! Benny: Hiil\andKen ‘Dodd. These, and others,. have: been a. “nursed: along for. some gens. by | BEC-TV.a, . 7 ” | Bob. Hamilton -Dancers ; «: oe a ‘pondent: for CBS Radio. News; addressing. Chi. chapter of AWRT tonight”: . ; .: WBBM-TV. foreign: editor Carter Davidson penning articles ~~... ; | on the cola ‘War and‘U: S. Foreign’ Policy. for the. Compton’s and Amereo eS -| ican ‘People's. Encyclopedia ‘yearbooks: | travaganza for the. Merchandise. Execiitives Cluh with: aH ‘its’ live: talent: ‘Tast Monday. £4). It! Was ‘a. “two-hour, ‘show 1... ‘Doremus have added: ‘Saturday ‘stanzas o on. W WMAQ.” t . Westward-TV" ‘chartered ’ ‘3 special train to. take’ a ‘party: of nearly. 100 Spee! 7 ‘alivertising agency. execs. and trade: -pressinen -from London -to: ‘Plymouth’. ": to visit the new -station’s. 1: ne BBC-TV. ‘instituted. a. preview. system. wood for the regular Friday night play to enable erities to write ‘their reviews: =!" . Charlie. Chester; vet ‘radio and videa coniic signed: for’ Pye: -. we 2 Femme: announcér: Valerie. Oldfield:left: Anglia-TV. to visit’ ~" 0. ‘Biechard -Meyer : Associates Aas. been -appointed reps ‘for.’ 2... . BBC-TV' has ‘scheduled a...” pat leisure. ‘Records :: ‘| Australia . _.| United. ‘Arab: ‘Republic's. web in the U.K: . eS ‘documentary. ‘of. the. life ‘of. the. Duke ‘Of “Windsor.: -David. Wheeler |. °.... pee “Picture: Parade,’ * BBC-TY’s. ‘film skein: .spotlighted.:.°/. 1° ' |-Harold Lloyd. ‘yesterday iTues.) ..:: .. Independent ' Television. Authority :*-ees | did riot .meet success: but, -nonetheless,. Js, still: planwe ning some offbeat ‘product ‘In: this: field: . a xi tiarried and: back. from New: York zhoneymoon = .: 7 a : ex ty ‘ed: ‘ofsBoston ‘Record, ‘now ‘combined: with. Americas, night | ‘aide oa “Moore, Tinker Teves easarones vontenseneneersenssn IN .NEW YORK CITY” eccomeerast acc : CBS. exec: “Louis ‘Teicher nanied a diréetor of Cavalier Hotel, , iirgini. ete, ~ Dave: (30) for 75th: anni. ceremonies of Roanoke Times: ‘World Thirsd Pe “To. Tell the Truth”.:racks: up: sixth ani on’ Dec. '.1 se. Williams, eastern’ manager.’of CBS-TV. affil ‘relations, Beg ‘and. Ted. Koop, ‘V.p. of CBS, Inc: Washington; were in-Roanoke, Vai” i College, playing the lead. in’ school’s. Eugene: -O’Neill..one-acter’ . ..00°° 0 | Katherine .Thalberg,. daughter. of . ‘Norma Shearer and: lite-Irving Thal-. :: -berg,-has co-scripted. “TenDays. in. the. Sun”. with: ‘Jamieson -Brewer which is set:for CBS-TV’s ‘G.'E, Theatre”-in January. . . «Walter. Lipp. a ee 21° with -a yearend report... Veterans: Administrations -hospital-to observe. ‘the: Bedside .Network in: ©". tS . Mildred ‘Téares. will.appear.in “End of A World”: on“ ‘Alcoa: "1 . | Premiere”: ‘Dee. 19, Miss‘ Trares.has: been: on thé. Coast with her‘spouse,. "” ‘George Schaefer,, who is; directing: another “Alcoa: -show,. “The Hourvof.. * .?;: :<1.7 Jackie: Cooper: and: the “Hennesey”. show. have: been, wile honored by:” ‘the: Pearl «Harbor ‘Survivors.’ Assn. ‘with .an. award:sin-. pe nee Tet _| recognitton :of.:the series’. “Remember Pearl Harbor” episode :....:-On* >.” “| Saturday’ (9); -Don. Kellerman,’ producer of -CBS-TV’s: “Accent” :series,..“." * Jan.’ 13. . “| outs ‘the ‘focus: ‘or the Dallas Theatre Center, designed ‘by: Frank -Lloyd,.. -"" “Wright: and“ cuirently occupied’. “by” dn avant..garde -Yepertory: ‘group. 3:2 J Show’s guest . ‘is ‘Paul: Baker, director: ofthe troupe: . eae .) Poster” ‘is the second. “property ‘signed -for..the Breck: “Golden: Showe” 7°... “1. |:,€ase,”. :Special, to be produced by: ‘David: ‘Susskind, : » will “Be: telecast hele “The . Four.. a “Broadiv vay producer Chris ‘Hayman: has: completed. a -oné-mionih ‘Habe’. 2 WNBC-plis-tv publicity ‘boss AI Slep vacationing this’ veek -: Max Buck,.: ° a Dr. “Joyce ‘Brothers will address ‘the Darien, ' Conn, ‘University: club: a ‘David Shefrin, |: ae former CBS ‘news Writer-producer, joining WNBCTV. as producer in’ ...:. ae over: WCBS Rad lio. . of “Naked: City” Gitlin’s supery: iston. os LN, ‘HOLLYWOOD | the pubaffairs: department, the. ‘department's second. (other being .Jack -> 2)": : . Jan Murray. Tespirtes in..SanJuan, _P.R.; for..two' weeks, /° having taped. his “Charge ‘Account”. in. advance’: ‘Clauson’ appearing, Friday. (8). on, Bob: Dixan’s: “at: Your, Service” show : Larraine. Rogers. signed for the Dec. ‘27 episode.’ 5 : Donald ‘-H.-McGannon, ‘Westinghouse Broadeast-; 7.32" 5 ing Co.-prexy, Teéeived the: Poverello: Medal; ‘named ‘after:St. Francis of | |. ‘Assisi, from the ‘College of: ‘Steubenville. ‘O...at “the: s¢hool’s founding™.;: © *-+." . . Ed: Rossi,. formerly wifhethe Jan: Murray: 2-000. 03 show,. now is. unit: ‘manager: of: NB BC-EV’s Nation’ s: Future’ under, Irving wo ag wt : Folk. singer. William. mo “The Saving:goes . in ‘Hollivood, “every. show. ‘has at Cteact ‘one ve'spicoit... “yea! | could: start ° another” network. : lead; cat ‘least in the pilot,’ of Four. Star’s “African Queén” ‘for NBC’: be vacated. by”, “Wagon Train” : with: Screen ‘Gems’. “Empire,” aA ‘Out here. they're | avondering: why": Guif .:Oifuses. its: commercials; ‘on: ‘rank . McGee. show -siniée “the. spénsor. has’ no ‘pumps:'west of “> =: . ; NBC-TV -is planning’ ‘to fill the Wednesday. might : slot tao ey “a cone" °. and: GE ‘Theatre 10.”. If .all. the: ‘spinoffs . were. -placedend. toend: they. <-° Glynis’ Johns +¢ill:have’ the | ferme 7 temporary. epic. of the: ‘great plains. ABC: has. tentatively: stotted “Train” _ . There’s:..some..small ‘talk: that’. en “Hong Koneé”.:may. get: ba¢k dn. the. network. ‘Show’s. ratings .in the: ‘syne 0 dicate. market and ‘flood of mail is said to have'impressed network: pro=":-* _ grammers .. . “Mrs. . G ‘Goes -To':College” -as: the pilot ‘of a: family~-series .. ‘nine: agencies. . “Both: °°". te the. visiting. NBC’ royal| °..’ ‘ABC-TV ‘got.'a renewal. for “Day. in Court’ os. . NBC-TV is interestéd in Milton :Berle’s guesting:on CBSpoe Bill Leyden, emcee. of the expunged : “It Could: Be You,” ‘will perform , | VIN: CHICAGO. Bob. Lewandowski, “che! “haat “Polka-Go-Round”: “and ‘noderates _ ‘Press’ Internationale”. on: WBKB;. ‘just ‘got.-back-from three: weeks’ in: ..”. Poland with :documentary. footage for.a half hour: special. With:a-Polish “1 the same. duty’ ‘on: the: new: PNBCTY Saytime ‘Panel’ show, “Your First oe a | New “morning: biz. for. 8 py | boosie 0 fiids three’ advertisers. “huying 35° -| or -more. minutes: in the’ “Morning population. of ‘700,000 in Chicago.’ station anticipates ‘ho’ sponsorship * ge we -problem. . Lewandowski: by.:the way; ,had--fought. ini ‘the“Polish under=:* .< ground:. :."Matirice (Bud) Borg: méved up-from film supervisor.to pub* a ' affairs ‘producer at: ‘WBBM-TV, fillirig the’ vacaney left: byJerry’ Levin == 0.07% "1... Bruee Henry, with some feature film. ‘scripts to, his ‘¢redit and sonie 2). tty. documéntaties for -Chet Huntley; has :signed’ ‘on’-with: Fred “Niles*... Bill: Griskey as taken leave from. 0.) 7" ~Lthe. NBCshop. ‘heré to undergo: ‘major. ‘surgery at'-St. Francis: Hospital’ inves h :. WGN-TV. cut -a pop installment for “Great Music.From ~. ..-: 1 Chiczgo’>. last” weekend, cwith. Tony. -Bennett, the Joe..Eich Singers: and: : Pe ; Bernie ‘Eistiann, ‘chief. midwestern: -COrTeS+ (Wed.) . produces: : ”PhilBowman and. Jobn. ee : = WEBM. tossed a musical ex-. ~~ tests. show .that. Westward-TV_ ig: ‘getting to-'53.000 more. people ‘than:. nb ) originally-thought could *be*reached by-the conipany’s transmitter 37.0.0 2. _Associated: TeleVision. is: latching “on .to the. traditional Jazz. boom, and tas ‘has Started. a. series. called" “AL That: tdaree? LTE, nh “HIN BOSTON: 2°02 ae ees Ed. Peaile,. press: chief. at: WBZ-TV; and sehool feacher Wanda ‘sin? fos S , (Continued, ‘on, “page 30): ee, ws bee . Bill Buchanan, :