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'* proval of the Board of Directors. .
“Wednetdey, Samia 3 "1962".
“Cronkite g rar IL
"als Fargo’ Spinel
Wile Robe Bollywod,, ‘Jan:.2.°1v ale ‘Robertson, ‘star* of“Tales. ’ After. fishing ‘around for; ‘one ‘word: ‘that might: someday ‘fit into. =
of “Wells' Fargo,” and president: of] * headline; Walter’ Cronkite: ‘and Les. Midgley laughingly ‘described
af ave inet ‘h Yearend Real of op his Juggernaut.. Productions. ‘which |: *
has’ a stake in.“Tales,” will ‘ake. _their‘show, “Eyewitness, ” as “Luce-id.”” Veupe o | a ‘spinoff fora. pilot. of: ‘projected Cronkite. is ‘anchorman. and: Midgley thé. executive’ ‘producer: ‘of. Ph, National Assn. ‘of Broadcasters (J) 22) ee | Hew:-series from. <oné: of the. épi|: this. regular Friday hight news-program on CBS-TV, and they claim: “|... ‘ushered’ in the:New Year with alf. 2.0.02 -“Tsedésplamned. for’ February. film_. that, ‘they: frequently. find the: véry’-ame. story: they, feature of :a=~ ° <>.” press release: “extolling ‘Gov. LeRoy |. VARIETY» §. “ ing. 7 . . _Biven’ Friday: night. leading: ‘the ‘editorial . Pages of: Time. and News: ort ae oe “Robertson: aiid Harle “Lyon: f Week the following Tuesday. ..° ee ania ve ae | “Tales”: produicer,. will. shoot the |: They. weren't suggesting ‘that. the. ‘magazines steal from “'Byewit~’ Woes | pilot asone of .thé’ hourlong 6ega hess;”" Merely ‘that: the ‘program‘-deals ‘in the. hardest news. it ‘can '" . : find, ‘and; naturally, Time and .Newswéek are in the same -business. ote
‘: Collins’. reign at. the Assn.. and.|]-chalking ..up 1961 -as ‘a: prestige
|| ments, “in ‘color,’ for NBC-T'V ex|: . fine was
* Estimated Weekly [ecutives .who’ have. eviicedinter|. |“ “The nature of the television -business,": Midgley: said,’ "is*such2"
“Falent’ Cost .
Washington, Jan, 2.. +-—
. The statement. began .with the Doast: ‘NAB laid.the groundwork est in ‘the story-and. have been |. assured. ‘Robertson ‘would be: avail: ral ‘Eyewitness’. ‘up: till: airtime: and, often’ while the show is on the air.”
in 1961 ‘for accelerated: self-im|| provement of ‘broadcasting free of “[This-gives. us a. .48-beat on the "magazir. 4S, Whose ‘deadlines are‘ale . .-* |
winner for. breadcasting, generally. {fF . “thiat: news: can.“be ‘covered. fapidly. We :can: change. the. content ‘of ~ 7 i 2 on
nh ee ‘able: to. Star.” |; _
encrogenment “by the. federal!) € hart | '."Most like ours: only they ‘have:-to’ WOITy, about’ printing problems: °°" *: “The . stepped. up . program: “got |} a | agen added that. the:. “Eyewitness” clan | are. delighted’ et5. eo, wang PRR ete | st yt enor Minow ths Ay co
after LeRoy Collins took ‘office. on “Festeres. Tals: Year's, Jan. § .as NAB's. 17th president, || ‘succeeding. the Jate Harold Pele * lows,” m i} ‘The NAB puffery “emphiacized ' . what it-described as Collins’ efforts | Pye ‘to provide ‘the’. best possible | ‘broadcast. service to’ the ~ public!
[|e CBS: News" halt Pou Groukite ‘and: Midtown: both. "veterans of . the CBS ‘camp,:pointed out the number of times, this season alone,.*
‘where they simply. ‘dumped. ‘programs that. had: ‘already. ‘been pré=0.°. os. pared ‘and’ canned. in: order to. take, on’ ‘the: latest,; ‘hottest. news, avails Tey
“6th “Anniversary Number" ; ae ,
VARETY
| Réderal Gominuinications. “Com: ;
| /, wble.** ae iste! copes, Se: ope “Our editorial: coveragé, if. it 18 that” said the anchormén; “isthe: ne et
cae Oh . courage. ‘to: throw. things out ‘the ‘window. beeause™ of a Jater-break| Mae gers erates ote in a ated _. ing, Story, Such things happen ‘onthe. average “of every ‘other week.” re fore: a ..Speech: -Assn..of -America | Te Midgley. pointed: out: that: “Eyewitness”, “has a paper: ‘budget.. Of 0 te co about: $25,000: weekly, but. they’ve: often: had ta spend: more,The:.:. wee
without danger of: government in-'!|| rarer rete in 'N is. pom is two men niade an. exainple of the program -they did last spring in: ~:
‘terference :that could well: destroy:j~ — — — — . Kno $ ewe “How. anticipation: ofthe start of the: Eichmann trial in Israel:.Said Cror=.:. Ca
it.” Ta this. end,: it. recited those 7 public.. interest, Ford | said. > Kite: ‘Dan’ ‘Schorr’ ‘was. Assigned. German. ‘reaction. Lowell Thom:sIts overall summation. of. thet ‘year was as. follows: Wrapup | Just A 7 “Despite some. -troubled times:
plan for. NAB. which gained ap* [usin ess, that ‘he sioes it Is ours -.' (Eichmann): was “captured,’ and" I wwent.to”Jertisalem with ‘a. ‘unit. :| out. and -investigate.to: determine. ", ¥ou can imagine’ how: costly-this was (Midgley éstimated it at:$20,-" -' 600 for‘ these: out-of-pocket. expenditiires ‘alone): and yet. before I:
parts -of Collins reorganization. che: ‘the broadeaster): does it-Is his | “unit supplied. ‘Special material. We had. a.team.in, Argentina, where st ee a
.a broad new’
C@ny ‘ention, : mediately ©
‘not ‘oyerstep ©
after. watching it,
. Fedio, one red! oO system.
Sew.
‘the year was marked by ‘signifieant.}
advances and a growing recognition of broadcasting’s ‘prestige.” : In: substantiation, the NAB Te |'
lease cited the coup of. ‘having
Alan Shepherd asa: surprise -guest.| atthe Assn. convention ast. May |. and the astronaut’s _ praise; broadcasters as “the: guardians: of the most. powerful and. -effective
-Means of: communication ev er de
signed, 9 c
President Kennedy's last month’ with Collins : and -the. Freedom of Information. Commit-: tee at the White. House. was ‘also listed ‘as..a. gain. So.was NAB’'s. success ‘ingetting a face-to-face |.
Meeting between’ Federal .Com= ‘munications. Commission . and. -in
dustry ‘reps. on the contraversial
‘new program reporting forms. :
As for FCC Chairman — Newton Minow’s. “wasteland” speech, NAB
summed up the event-as follows:
“Many. broadcasters. had: been: upset. by Mr. | :Minow’s. sharp ;: criticisms of © television ” ‘in... hiss maiden speech: before the. ‘NAB -but Gov. Collins’ ‘imcountered that? *.the, Chairman had ‘overstated his ‘case’: thatthe industry was working hard |
-{o.correct.many of ‘the defects. Mr. _ Minow .cited Jong before. -he made his. speech.” -
‘Collins’. line’ regarding’ ECC: wast described. as..“‘cooperation . .... ‘so long.as theregulatory agency does | its ~authority. and, seek to dictate ,rogram:. -content.” Other highlights, of: the: year. as |
listed: by NAB:
. —Collins’ pledge ta tieip: the. na
‘tion’s Gevetnors ° to. thwart juve-.
nile erime through: pitbservi ice Pro-.
grams. oo —Creaiion. of. ‘an’ NAB: Civil Defense Committee of
broadcasters: to. work closely. with |
-government agencies: ‘in planning program .of. civil |.
defense. geared to. the atomic age. New stress in promoting the
advantages’ of radio as a ‘medium J. With its “Build Radio w ith. Radio“ ‘campaign. — a
A Yugoslav Cultural © Editor Looks:at U.S. TV.
Thinks It’s Preity Good|
‘Houston, ‘Jan. 2.
Jospi Grubisic, “cultural editor” |
of tv. and ‘radio, in Zagreb. -Yugoslavia, Stated. that” “American. tv, to some ‘foreigners, sounds... -as’ though: it .might. be ‘horrible—but | ‘I: think jt. is, pretty good.” .
‘He is here to have g& look at: ‘television and to listen “to radio,: as” part. of a four-month’ tour -of this |:
country arranged -by ‘the Institute |
of International Education tor’ the State -Dept..
.. He has already. ‘been in this. éoun-: ‘try for Visited New York, Washington, San’ ‘Francisco, Hollvv ood. Chicago’ and.
‘about ‘three months. and
Sacramento. The . local ‘array. of}
_tv.and radio outlets, like -others ‘threughout’ the states. caused him, London,
to -say: “It. is fantastic. recognized as a leader. itn ‘ty and: has. two tv. ‘services.
_ (Continued ‘on page 40¥
‘of |
“meeting
andy} Here there: “are
~ Routine Recital
“Washington, Jan. >
ment. by the Chairman. of. Federal | Commiunications Commission is. not j aimed to: be: diverting literature.,| | 'And‘Newton Minow’s ‘virgin effort}:
; isin ‘line. with. previous ‘humdrum
recitals...
and: casual treatment. -of amounted’ 'toa fairly rugged. regu
latory year: ‘for ‘the industry: Minow:
i Put. it. this way:
“As in 1960, the. Commission: wast -active in” “the. field of. broadeast.
programming. : “It. proposed exten
sive revisions in’: ‘the nature. of the | programming. Anformation which < it |.
requires ‘applicants. forbroadcast: ‘Yicenses to submit. After full hear-!"8 panel of educators. who queried :
“ing. it denied-'a permit. for..an: “FM} ‘station to an applicant’: who .had no} ; knowledge. of, and~has ‘made. no) éffort™ to’ ‘ascertain, the -program
i ming needs ‘of. his community: And. it’ put all broadcasting licensees on:
notice that. they’ are: expected sub=. proposals ori the basis -of: “which |
\sent adequate’ justification: ‘for de‘ parture from those. proposals. 5
“A ‘total of:20. shortterm licenses were ‘issued © in 1961’ where -the Commission was ‘unable to find:that the past. ‘operation ‘of: the. station merited-.a--full: three-vear: license.
Additionally, an Examiner’s initial decision: recommending. that a: Ta-|.
| dio. station -license not be. renewéd on the “ground that the. -licerisee. was ‘woefully inadequate’..in .dis
charging. his: broadcast responsibili-||. leading | ties: regarding. ‘iridecent, and’.6b-|. nas ‘Berid |
.Seene., Programming. -. ing review at: years’ “end. -Minow' Ss: statement led off. w with’ ) recital * of. Commission’ s. effort: ‘to devise a plan for. commercial Space. ‘communications, ‘then, went’ ‘new. .CONELROD : developments;
programming ‘crackdown, the push
UHF program,’ ‘the’ growth’ ‘of teachvee and. FM,. the: “problem. of the} congested AM «band, and.a “statis-tical. rundown: on: ‘broadcasting. No happy New! Year’ was, extended.”
ABC: TVs Pops’ ‘Show
“Thiee.’ musical. “pops”
Fat> 7:30 . ‘p.m. :startin Jan. 5. The
‘t
‘8: ‘p.m? Wednesday nights..
‘Boston Pops Orchestra, " will’ be host: ‘and. conductor” of the; ‘three:
‘the: ‘Young? » The ABC. Syniphony |’ will ‘provide. the: musi¢é which will |
light classical: ‘Young. instrumeéne
ducer ‘of “The Vv dice ‘of. Firestone,” ;
“ fiun 1 by. Robert: Delaney. os
“The traditional ‘year-end state
| terest?” ‘No mention: of. the: ““\eastéland” |: what.
stantially to carry. out’ the program:
their ‘licensés_ are -granted, or ‘pre-|_
‘Into,
“shows, |: ‘aimed . at’ ‘Youngsters, have ‘péen| ‘slotted | ort | ABC-TV: Friday nights |.~
show. is going into. the. ‘slot wacated:} by: “Str aightaway.” ”. which is mov-, ing ‘into: thé half-hour’ starting’ at’.
“Aithar, Fiedler, maestro’ “of. they nnisical stanzas. titled. Music” For]!
range from the:, longhair -to: _the.
talistS, Will: be: ‘featured as “ solaists..
_ Frederick Heider, formerly ‘proz:| the’ firnt.of James C. McNary. here,
‘the needs and’ requirements. of his-| ": ‘awn’. srea; then “ be’. prepared to} ” demonstrate. ‘to. the’ FCC that he}: ” . | has. fulfilled. these needs and. re-|..
quii' ‘ements. "s “The licensee.” he: said:
‘be prepared.to find. his own path: |. We. do: not. propose to. Buide ‘the.
licensee. on the -path,.” ‘ With. the session topic of. ‘what.
Is. Broadcasting ‘in. the “Public. In|’ Ford: outlined --for-the:|.-. educators ‘the’. history and. im-|-°< portance | of..the ‘phrase, to. operate]: L in the. “public interest, convenience. |
‘and: necessity.” Although ° broad, .
the: phrase’ ‘provided for : ‘thé. initial }
licensing of. stations.and : was the:
basis for. further. objective legis-" : a
lation, he_ explained. .“Thie phrase
permitted. order. in: the: industry,” _ fo
the® ‘commissioner ‘added. .
Qn.’ the ‘sdmeprogram, ‘besides:
speakers’ following: talks, ‘was
‘Howard -H.. Bell, iveepee: for: NAB Jo
‘industry: affairs.’
GERMAN v BOW.
=. FOR EARTHA ae
. Frankfurt, “Jan. 2:.
“Bartha: Kitt ‘is set ‘for “her: ‘first |. aS fs -appearance on. the. German tele’ 1 ‘| vision.network.:: .
She.-has.: been! pacted:: by | ‘Hessischer’ ‘Rundfunk, the. Frankfurt outs
let of. German TV, to: appear on the |} " Spinnen’* 5
show | “Drei. Maenner’ ‘Three Men Are ‘Spinning, an April. 1962 ‘special ‘here, . with. ‘Bernhard ‘Thieme producing. F
German Singer’ Set As”
“Frankfurt:‘Jan: 2...
” @etimen § songstress: -andactress mn
‘Lys. Assia ‘has just headed. for the
‘United. States, where she ‘is ‘pacted |.
for .:an, appearance’. on. the Perry,|’ Como. show. this. month.
The ‘singer; who: -had. a “big. bit: with hier.. recordings : ‘from :“Never on: Sunday.” will stay-for. six weeks; of. .personal appearances, . ‘States.
She is following the lead ‘of Ger?
“t man” “singer Caterina’ Valente, ‘whowas also: picked: by: Como. for's sev-.
. eral: performances: ‘recently. :
oB Ws M’s 9506 Spre Spread
Be istol-Myers, Which has: “fast forked’ “out: more “NBC-TV:: daytime |
"$950,000 ini NBC-TV nighttime. par: ticipations, ;
‘Bankroller’ Is going. to ihvest-in. 25 nishttime minutes. to be spread out among NBC's. “Taramie;' “7. In. | ternational ‘Shewtime” and LOut-: laws.” re ae .
“HORNE AS HYDE RIDE : oo Washington Jan. 3° “¢ Phyl Horne has been: tanned as Entineering. Assistant. to: Fedexal. Comiiunications Commissioner.
practicingconsulting” engineer. with
Previously,’ -he worked for. ‘the
| Givil’ Defense ‘Administration | and is. preducirig the shows with’ dirée
Army ‘Sisnal.. Corps ‘aS. am, elec: |
~ tronies: engineer. ” far
Smust
T rm other statiitical aad: éin-ed
, to NBC cm
Perry: Como: tetr| 7
in: the: ; ‘filiates..
There. ‘were a: Tot: ot: NBC’ “éxece |. “quite ‘willing to let: £0. of" ‘the. AW eek-'|
_ foutlets, ‘and’ ‘they: let: the: iveb: know.
-day: time somehow. if. ‘the diamond
~ NBC. ‘baseball. last? Reason:
‘material.: “which. never: did get. on’ “or hething-”.
_TaNABs New
“Our Mani in n Aussie
: ‘dwells, on: SE The Upamd. Over TY. | Career of. Nixon &., te “Hanlon Down:
Under:
‘ oe “s ‘2 o@, “aiother: nforiniative Peatute 56th. Anniversary. Auinber 4
wes Ob!
‘VARIETY
charts. and: articles. os “OUT. NEXT. WEEK.
at: the: last sthinute. decided ‘to. Ste
| tain’ next “spring’s'’ “pro : ‘baseball . Coverage: had: virtually: -6¥ erything F
to “do: with the: Mishes: “Of” the af:
end. .Sports. package until’ “just. a
“| week: “#Z0: one, becalise. the ‘spon| "| Sorship, problem is: ‘yelativ ely: great “and is great’ because. there “aré so.
many’ ‘Major. markets ‘plackéd:out |
coin., has ‘also: bought an ‘estimated hby. P tO. ] eague rules: But the. Bc: |
TY. Stations, which: “pet = baseball |
‘time: for. ‘Ideal co-op. sale, ‘maybe |.
figure’ to’ “capitalize: on. the., Web's
|:sales. ‘problem. Moreover,: there: ‘is: | ‘still -a great, deal. of: :prestige © ‘ate:
‘tached | td. baseball, for’ theJocal:
| their feelings. i in: ‘time. .
_Qrie. Consolation. for ‘NBC: is. that {‘ the”. -retention. -of ‘ baseball. will: ‘negate: the’ ‘need to" find ‘two-and-: Rosel: H.. Hyde. Horne: hasbeen “a |.
a:half: hours. ‘of new‘progr ‘amming; web would. Fiave’ to fill the.. Satur-..
gaime Ww asn’t. ‘air ed:.. : JAn estimatéd 120. tutions ‘catsied
Ake by “John Burrowes eas | aa 2:03 SH Broadcasters: révealed . that -91,260°~ "-. :
{| ing” “program:
-Philharmonic, . conducting, with noted vocal sbloy oa “| ists and:-chorus. .
“got back, Gagarin: was circling the earth. “We duniped.the Eichmann © : oe “ the air. ‘because it was-that’ week
Just one ‘more. example: They: dumiped: a ‘prepared show ait 3 p: m, 7
‘on broadcast, day, ‘Dec. Vr last, because: of the’ fevolt 1 An. Santa “Dox. Del E oT mingo. ° an eee . ant —
Ratio Commercials § 41 2, Pure
Monitoring Sie
Washington; Jan. 2.
‘the: : Radio ° Code; Authority of ’ National. Assn.” ‘of
t of: .commertial ° time’. ‘sampled. Wass wae
-incompliance. with © “Code™ blurb: standards. es
visions: exemplified by, ‘the momitor*
: Chaties... -M. “stone,
-of :standards,, femmé hygiene ‘eommercials,
‘of ~ ‘ad
averred: . wen “The. Codeis” ‘proving ‘its. worth Py... “assuring | higher. standards :: of”
+ (Contifued on page 40)»
live (BS. Pickup For. Vinca Center. Preem OFNY: Pharmac
“CBS-EV “will telecast’ the. opening tight. ‘concert. at. Philharmonié ‘Hall. in. New York‘s Lincoln: Center. far:
“revenues”
‘ber.: : The debut ‘colicerty: ‘preeming the: opening” ‘of Lincoln -Center’s . first ; hall, : will: feature the New York -. Leonard Bernstein :,
‘The ‘live. telecast. wil, ‘be “done Sunday’ evening, Sept. 23, 1962. The -. “Historic Philharmonic: Hall. opening -°
@uced ‘the’ programs.: of “Leonard.
four years.‘No ‘sronser’ has ‘been...
Isigned. as yet t Jor’ the. specials: ian
~
}i . Results wv ere, ‘divulged in. a. Sears oe cstiend sSummary-.of Radio“ “Code : ee Te .| tivities: which’ featured toughening”. = ‘of standards.:and enforcement pro -:.. ©. *
‘the’. “Coda OF “Authority's Manager ‘for radio, -res ported that -66:stations: in. 44:mar-" =. ‘Kets were monitored for 397. hours a through: Dec: 8. .The. 91.2°% c come ‘plianee record Wwas.-chalked’: up for. 2 UE hours: generally” regarded | as. “une ee | 1 ‘usually. commercial.’ we eet “The “Radio “Code: ‘Board's refusal pe TEE to ‘pow to pressure. for. relaxation’ ° weed hotably ‘booze and: . ..:: re= rs | . | sulted In defection of +10. subscribare | _[-ers to'thé Code,-Another 57 were *.:.°> 2 ‘1 dropped:.for non-payment of dues. oe e. | during the sear.: ore Overall.” ‘the:Radio’ Code “scored at ; ‘a 31°C. gain. in :subseribers during ©" a jg | 1981—trom: 1,115 -to’ 1,469. outlets.) +. T:.. Radio. Code* Board ~ Chairman... *) | ; Cliff’ Gill’ ‘Tauded’ the’ group: S action’ .. .. _:|to. stand: firm. ‘on the’ present an | } standards.. ‘He said: itwas in: broad. ae | casting’s “hest. overall interests”... ” .depite the: ‘defections and: sacrifice. ee “involved: _ He me
‘the’ Performing “Arts: next Septem-'_ ~ oe me |
night program on: CBS-TV will “be. _ . :produced: by ‘Robert: “Saudek. Assos 2 7 0s. -Ciates, The Saudek ‘group has pro-.::
_--p Bernstein: ‘and..the..New York Phil-..: harmonic: on; CBS-TV ‘for'thepast ~