Variety (January 1962)

40 RADIO-TELEVISION. _ for. him as. for the viewers: -. ~ ‘Remarks ‘were ~ often’ amusing ‘and the show maintained. a. light. -and enlightening: atmosphere, ‘as _ the participarits displayed an .eag-' and were. charming. and articulate when ‘they did.The | seg was further testament to ..the erness: to talk ‘versatile — “attitude continues to. maina Kali.’ . flexible * and “Oper. End": tain. Intertel . ‘Another corner of. the globe was examined in. this incisive “Intertel” séries. ‘Title. of the latest -otte-hour telementary was “Don’t Label’ Me, * a study -of the neutralist. position . of British ‘Guiana’s newly elected prime min “fster, Dr. Cheddi Jagan. Seen’ on WABC-TV, N..¥., Sun day .(31),-fronr 5:30 to 6:30 .p.m.,: the | ‘documentary “proved. to be a. ‘tell-|' . Ing, honest _ probe. of Dr: “Jagan. > "‘gnd.the emerging country which he This telementary was. produced , With intelligence and. im-. now ‘heads:: agination ‘by the’ Canadian ‘Broadcasting Commission. ‘ Throughout his long © “inteiview with: CBC newsman Douglas’ ‘Leit-} —erman, Dr. Jagan refused. to. align {“ Himself with. either the east. ort. "west. He called himself-a humanist and socialist and ‘an admirer. of. _Cuba’s Castro... cies may be more directed to the. _ west, for. that’s where the ‘experi-ence of his and other Latino. coun:. tries” lies. Yet, he’ retained an inmnocence ‘of .canimunism and: ‘the way. its practiced that .belied his seeming . knowledge, and intelli|: gence. — Documentary. getting of this farmer British. col‘ony now in.transition tow. ard fuller tions of its economic development, and the color. of peoples” personalities. whether western: econdmic. aid: should be -given, in lightof “Dr. Jagan’s “Don't Label :Me”* position. Concensus: of: those | ‘interviewed, which. included. a non-native business leader, an. opposition: politico, >and a British: ‘governor-.. general, was that-the risk‘ of aid should.‘be. taken by. the’ west. : Horo,' WBEBY:TV: Views ‘the. Press: (Chicago) “WEBM-TV Views the ‘Press, a normally an alternate-week. Sunday afternoon entry in a 15-minute for-. maton, the Chi . CBS o&0:;: slotted was in. midweek prime ‘time {9:30..p.m.} on Thursday (21) as ay 36-minute ‘special: Outing:-was a ‘shrewd and knowledgeable survey. of the sometimes wayward. “ways ‘of the four .Chi daily néwspapers: in’ handling -the week’s: news. : Foreign editor Carter ‘Davidson: ‘used ‘admirable restraint in tracing sonie.of the contradiction and occa sional bobbles of the press without resorting. “to » sensationalism. or ‘heavy . handed’ deprecation of. the ‘eompeting news ‘mediim, However, _there was plenty: that was ‘sensa| ‘ tional in’ letting .the newspaper | ‘themselves. “Davidson pointed | ‘out. that . ‘the stories “speak: for Ww Followup Comment —————— Continued: ‘from. page 35 eompany: ‘eonsiderably, they | ‘being; as much a’ diversion. from. routine. Well: ° made,. -He. acknowledged. that his criticism. ‘of colonial: poli-. ‘also ‘caught. the -It.posed the question of. ‘in ‘retail sales of per. household* |. _ <a 5 ‘Canthiied: from’ ‘pare reel} That’s 3 Minneapolis-St. Paul; yt oe With retail sales of: $4,649 per. -.; .Jhousehold. ‘In: this. key mar-.. ef a x ket; ‘KSTP-TV_ is the first 7 television station: serving: 2 . B19, 1800 homies. ae 7 ‘Washington’ ‘correspondent for one ‘going to. purchase & Scaree grain |. ‘from .theU:S;: Prices .zoomed. in| = ‘that particular commodity. until it}. ‘was found out .that the writer had listed the wrong grain, ‘The ‘paper retracted the story: ina brief. item, on‘ the: business. _ Page : “two: ‘days later. a oe “In another instance, cone. ‘of: the: Chi: dailies’ picked up a wire-serv ice. story “from: California that. | claimed’ that:two women had “died: from taking an oral‘contraceptive: | manufactured. by -a.Chi firm: Stock'|: in . the company plummeted . 18 | points | in’ one day, more than likely: ‘wiping. ‘out Scores: of: “smail .: ins. _vestors. The women were found: to: | have. died from. other causes, again ‘two: ‘days later," Davidson’ also detnonstrated ‘the Jack of | editorial . differences (the. four. papers. are. owned. by two’ pub| lishers). in the’ -case.of their han-. dling of the. Congo ‘situation. ‘In: each: instance, the papers took what Davidson ‘considered : an. ‘extreme, ‘right wing point :of :view,”. although | they. used different: ‘approaches. Davidson:. did admit. that there. were greater differences ‘in ‘their editorials: on. Iocal: politics.” .., News‘analyst John’ Madigan coil. tributed -a 10-minute rundown on. the.four gossip: columnists, terming, 7 ‘theirdaily pillars. “trivia, . _ pub-' licity. handouts; and..a ‘fehash ‘of ‘stories... handled better~ elsewhere in the. paper.” He said: that. they. ‘often contradicted other stories: in: ‘the same: paper, ‘and. suggested théy. Should® ‘cut. down: ‘to three times a ‘week, and stick t to 9 saloon. ee or. or... 27 ; Bothy. ‘Century: mo CBS? “The 20th: Century" which. has given. Some laudable -disserta-. independerice, the: poveity, of many, tions‘on a wide variety of subjects of its peopie,.the primitive. eondi| changed its style momentarily. in veloping ‘his. theme, but unlike thé composer.” who: can ‘develop ° “at: ‘Jeisure, the -jazz musicians. Anust’ ‘| impr ovise on the’ scene... ; ‘Brubeck: heads : ‘a ‘gifted outfit _ | which: ‘has: ‘probably : one: of ‘the. best. alto ‘saxes: in’ the, business,‘Paul. -Desmond, plus: the :other. talénted -members, drummer .Joe-. ‘Morello. and. bassist: : ‘Eugene. Wright. : . separate. ‘interviews With ‘the: mn by Walter “Cronkite revealed | a highly. :volatile and exejting art. It. was. emphasized. by Brubeck, ‘that. ‘even though they. go far afield. ‘they work within “a stipulated: set. ‘of ground: Tules. from which’. they may. not ‘depart. ‘Theirs isa highly |. ‘discipliried and important -part: of: -the musical sphere, .and one which -has..done . much: -todevelop the, ‘TAUSIC | ‘of ‘this. period, “The. majority. of -the show’ was’ taped | at Brubeck’s’. Connecticut } : ‘home where it's revealed that He is a. family man, who goes for. ‘greenery and: domesticity “and who ‘leads «a: ‘quiet. contemplative life: when -the wife.and kids: permit it. There were “hall, : develop.. new vision: its expedition into | ‘the whys and:} whetefores of .Dave “Brubeck’s’ art: ‘Brubeck, who heads one of the best. ‘known jazz ‘quartets, ' isa: ‘Scholarly’ ‘musician who takes his work ‘seri-, | ously-‘and .who las. -provided a dimension of articulate literacy. to |: the field ‘of, jazz.. Like a ‘musician,: Brubeck : believes. in‘ de-. classical. minute§.’: Locked-tp: ‘Sales: picture ‘on ‘ABC: TV. Stems -. from’ ‘the. -entry_ of |. ‘and | e products into ‘daytime. network ty: during the -last year.. -ABC-TV, for instance, . now ‘is ‘riding’: with: 80. | for... “ABC-TV's —e also" scenes’ tion his recéht, gig at | Basin ‘St.. East, ‘N:Y.It's. quite’ a: contrast from the more. publicized. 1 musicians. who ‘are. in: conflict. with’ 1 the-law‘on. a variety of charges. ‘Brubeck’s: type ‘doesn't. Be: ‘into ‘the. papers. . re -Chi -paper‘caused: a’ minor ” panic | “in the’ grain market ‘here ‘with a. front. page story: that. ‘Poland . was |. . Jose. ‘Payline’ : v Billings a ‘Continued from Page. 23 Sos — 823: “minutes” had. been: bought: in tv daytime ‘in-.just| a. couple of ‘wéeks,.‘and ‘that’ ‘included: all of |’ -Colgate’s daytime -invéstment ' for. the ‘ext: couple.‘ of : montiis: . Now | Colgate, Bristol-Myers, and’ White: | ——_—— all. -with: previous . ‘NBC-TV.| = buys’ as". ‘base, together ‘last week. |” ‘added ‘another. 183 miriutes to: NBC, this. actounting. for. a fotal ‘of $2, 000. 000: Besides that, ‘there is a $1, 000; 000. outlay for: “Today,” the early:morning. ‘NBC-TV’ér, split’ petween Fruit’ of the: Loom. and. Reveré: Copper, ‘both: ‘new to daytime... It’s hard. to stop. swith ‘those two: 1 when counting . new daytime ad‘vertisers: “Why; it’s ‘almost’ getting, out: of . ‘hand,”. ‘one network sales | Oxee ‘laughed, : : Bristol-Myers buying “like crazy’: for. its new Vim. detergent;. ‘Colgate: has Liquid: Ajax, Best Foods. has ‘Knorr Soups; |. ‘Dow . Chemiiéal’ ‘is.’ brand * new’ ‘to | -pre-dark;: : Kellogg. ds. ‘moving: back: | into. daytime. ($300,000. in the. first: . quarter: ‘alone. on CBS);.. ‘from a. little daytime business. last | “year, is now’ prepared ‘to: spend. $3,000,000;. Kimberly-Clark is new’ -to daytime. .. Particularly : in: NBC and. ABct ‘precintts, ‘New. business is. “the biggest. thing: that: ‘has | ‘happened,’ ”. The networks have. -beéenworking arecent: : ‘victory. over. ‘the. per=: |'suasions’ of ‘the: -other.. ‘two. “Tnici-, “dentally, this: Del: Monte biz .is felt‘to, be the “direct: outgrowth -of |* -MeCann -Eri¢kson’ § ‘with the. beauties: of daytime’ teleMcCann’s |’. advertising.” .Coast’ -people reported: wild: ‘suc: ‘cesses, with --its-.. Golden: ~Grain. “product. : ‘after apre-dark . .tv-. web ‘campaign, ‘and. evidently. -openeéd the: door: for. the ‘$940,000. Del -Monte’ buy. : S ABC-TV’'S.” daytiine~ "sector has: ‘racked © “up -$11,000,000 --in. new buSiness during. the ‘last. -month. : -Availabilities:.. are.so. tight’ that |. . had: to: be’ -turned away ‘because’ no‘suitable: “‘l-package. could” -be* fashioned out it. was this” ‘that | some advertisers. have of ‘the available. supply: of. open numerous... “new. ‘ companies © companie¢s, representing'.a couple its. ‘daytime ‘roster.’ . Advertisers | newly. ‘entering: the ‘day time. ty.: ‘ranks on ABC-TV. in-. . Baby} Footcare’ clude _: -Clairol,. ' ::Mennen:. ‘Products,:: Dr:: “Scholl's Products, : Pillsbury, Gold. Seal,’ R: T.-Freneh, Campbell's. Soup, :Min-: hesota: Mining” & -Manufacturing, '|Isodine,. “Hublein’s. Al ‘Sauce and: Luden’s:-* : .Lorillard, which: “tested . a" ‘cam . ‘paign: for: ‘Spring cigarets | ‘on. daytime with a major® portion ‘of the ‘the’ Word . ‘Nestle. ’ “infatuation: ‘of: “my “discussions: “with. Femnne 7 involved ‘in: the ‘legislative ' “ahd-t regulatory’ aspects: of broadcasting, 1: am -conyinced ... that -_ restrictive | ff. ‘legislation. would have. : been “en acted’ were it ‘not foi: ‘our. Code. .: “Among: ‘the “New “Look”: “mieas-" ures’ taken ‘In’: “the Radio: Code field’ last year were: .Stricter: time limits*}. ‘on’ commercial copy; ‘new: _| provisos . ‘spelling: ; ‘out “specifically | . :| the bans’ on: personal. produtts such { ‘as. hemorrhoid‘: cures. ‘and. femme}: -hygeine: items;. and ‘substitution of “shall “should” inprescribing’. and. Bios seribing Practices, and. Policies:.. —a | Continnéa: trom 9 page a = says” it: does’. tot “contemplate: in-. stalling Hitcheock ‘Sunday. 9 to”19: France, atténipted © to. recreate. ‘a. But, the fact ‘that CBS has’ indi: cated it intends to: writé. off: “GE. | ‘Theatre’ in-the Sunday 9-9:30 period (a Situation that has invited con‘siderable distress ‘at’ the -General. Electric. ‘agency, . ‘BBDQ) has *sug‘gested, to some close ‘to the: picture that ‘Hitehcock ‘may yet. wind up |. 1S) going . Sunday, 9 ‘to 10,at .GE: and. | Lever's.. expense (unless ‘they: -stay with: ‘the tinve:and.‘buyHitchcock); Where : ‘all: of. this leaves’ MCA; which’ in.ohe’ “way ‘or another ‘hag. been juvolved in ‘all of ‘the ‘properties and pérsotialities.. ‘concerned, ‘providés’ ‘an: intriguing: footnote. ‘Fhe ‘Hitchcock::show,.. of coursé, is out of Revue shop, WwW ‘hich isn’t hurt-. ing. . But ‘onthe other hand “GE Theatre,”‘threatened. with cancéllation, also carries an MCA. idenitifi ‘ cation. tag.. Ands6. does’: Benny: ‘The: -epilog has yet fo be written: oo ‘like mad. latély, it 1s reported, to | " ‘pre-dark +. accounts. Tronically, -CBS,: which. 1s’ said to} j emphasize other : “areas: of‘selling |" ‘| more, came.up. with Del” Monte ‘in | Yugoslav — Cornitinued ‘from page R — $0 “many, maby’ "stations that we €annot -make. any’. comparison. Lar ‘He ‘pointed: out that:some: of. ‘the |— ‘thriller’. and gangster -shows. . are not. exactly. to ‘his. taste, but then “you can’t expect all-péople:to like!|: highbrow.. .entertainment—and. the] ‘people enjoy ‘these. show hee ae He. said. “that. “when : ‘you: “pedlize that tv..in. America. is‘ an around-: ‘the-elock matter,. then.‘you. Will. agree. ‘with: me,.-Ithink, that they do a’ * good. job. No-one: ‘can. ‘be: a genius. for.24 hours a.day.”* ‘He: ‘would. dike” to take ‘some ét: ‘the ‘commercial .’ ‘documentaries to] show .to his. people: ‘He was-also. impressed "with -“the discussion programs: .| Shows. and. thought that many. ‘com= ‘mercials aré-in bad taste,”. =...) “He disliked’ the. quiz. ‘Grubisic:’ painted: ‘out that. ‘commercials. . in. ‘Yugoslavia | come. tn one solid: ‘block. :. They: broadcast -tv.. for’: about . five hours .a-day. Three ‘times: per. week.. they: fratis “of hundred . different Broducts,, on: mit 18. ‘minutes’ of ‘commercials... ‘Stetibenville = — : Friendly . Group ‘has: named: two. -veepees, George ‘Moore, sales’ manager’ of -WRGP-+ TV, Chattanooga, and D..T. Knight, | , “general: ‘manager : of | ‘KODE-TV, | Joplin. Moore has ‘been: ‘sales” manager ‘of .the Chattanooga ‘station forthe. last ‘ three years. ‘Knight, -one ‘of the ‘founders ‘of: the Joplin outlet,:-has. been | ‘Beneral ‘mmanager ‘since: 1959,ovate. business .. going” to: “ABC-TV, is|f*\. sticking. with: the -web. So is Lever. ‘Bros., .one. of the. original ‘clients | ee “Operation ‘Day| ..1 break): Jaunehed four: years ‘ago:.1] 4, “4 Eever Bros. has. ‘bought into “the |# ce “Kalf-hour. ‘Tennessee Ernie. Ford _«-fSshow which ‘is: ‘bowing ‘on the ‘web oe April: 2: in the: 1]. a:m, ‘slot: ~ 100,000" WATIS.. “Nee a : MINNEAPOUS « “st. PAUL. . I ‘lems:.: ~ ,| "AH ‘this. business -marks. quite: ‘at a 7") switch ‘front ‘last"year, when'-the lf.” .-Vonly thing. the ‘competition .did:for'| I... -. “fat. least two: of the-three. Webs was {f a . 4 force -prices: -down—and: still there: ae a we weren't : enough: takers... ee | a programming. in ‘the public interest. . We intend ‘to. continue our efforts |§ . and nyjte’: ‘More, ‘stations to: join.) wap w ‘Gill: fevealed. he. ‘has ‘discussed ‘ ‘| thie” Code with: Federal. Communime | cations: Commissioners who advised |F ‘Thim-that “their: regulatory ‘prob|... me would: : be. ‘reduced : sub|] :: : /Stantially” if more stations adhered |¥-. “1 to: the. letter-. and” spirit of. the |} us.” Code. . “Also, ” “he. added, as. a a dest IL : CARNEGIE January;. 1962 -. Private and ‘group: ‘instruction’ for ancérs, ‘and ‘actors vey < Pantomime: : a Body: ‘control “Interviews by” appoisitnient — CARNEGIE: HALL © _Sindio. 607: 881. Seventh Aves I NYE: Tel. U2 22625. ‘Code |: ‘for~ the. old a : : a Basics. in’ ‘characterization oRiee style sechinique ONE’ ‘STEP BEYOND , et (The Avenger). . ... : PO With: Andre ‘Morell; Lisa Gastont-” Sarre . Stanléy’ van:Beers, Carl. Jaffe,.° ‘ Richard: Leech,.. ‘Steve. .Piytas;... Jan. Conrad," ‘Charles Russell, : Robert: Crewdson;: John. ‘Newland. ‘Producer: Peter: Narriott,, re Directar:. John: Newland . Writer: Martin: ‘Benson: "2/30 Mins, Wed., ‘8:55: Dales Stn ep BBR = | Associated-Rediffuston, ‘from, Lon; re o 2 a . don. " Ydea | 6t: this | ‘filmed: “Waithour? | skein’ isto’ rétail stories, based on.) °°. fact,. that: ‘defy’. rational : ‘explana: oe "Thus, in Fhe. Avenger," a. wt tion: . German. Seneral in occupied. “party held. by’a:French marquis: on the eve. -of “the: Revohition.. His .. ghoulish. ‘object ‘was’ an: ‘invite ‘the “viHagers, dress -: ‘then in.” period. « costume, dine them and: wine them Be: et =~and,-then. ship ‘thenr off: to. forced ” Jabor Germany... But the plan misfired, for the a guests | fled’ ‘td. the ‘svoods. "Only" the ‘local’ ‘priest turned :up: for: the’ feast;--which. was‘ ‘duly. held. Mysé teriously, “glass . Was.: shattered, “a disused ‘fountain. begah to~ spout, ~ ‘and. ‘minuets. came, ‘from ‘the. air... : The: wrathful.*. General“ ‘shot ‘his. French : mistress, whom, ‘he. sus ‘pected of being” at the : bottom. “Of: the supernatural | ‘doings, “and. the . climax Wasi “his own death” fat. ‘the . hands’ ‘of, an. “invisible . ‘mob, : just ‘his’ peasants . 150 years: before: “This maintained: a fair interest; some’. very’ questionable. ‘evidenée:: for. its ‘truth. Also, the, character. ‘of: theGeneral, as played. by Andre.. ‘Morell, “was: so onviction © black. Ha. ; ot that At: Jacked ‘conviction, -: “NBC. ‘Aqua-Carnival — Continued from page 2 —. smaller but’ dieeper; ‘for’ ‘the. diving. acts. On. a stage’ 30 iby: 30; there'll. be plenty of room, | NBC. feels,. for _ the: “dry “acts”. ‘taken from yaude.” ‘and eomedic. ranks: Arthur ‘Cantor: as. the Marquis had -been. ‘killed by Fe = but! John Newland; ‘who introduces *.”.:-" ee ~Tand“loses each: ‘segment, ‘provided . . . _ . te oe © Coase let feu |'will be. associated in the production . ; _ with. McKnight... . Network hasn't’ ‘yet: fixed pricing . onits. tickets, ‘but.-it willbe: a re. served seat’ affair, after. the: fashion” a : = cm | ‘of -a Broadway ‘show... 0° oS “Web hopes” that: the. “water -é show.” ++will. rank: alongside’ ‘Radio. City. : Music: Hall | as: the town's. wblidest: ‘live’: “entertainment. attraction.”: ‘And,. naturally, there are. hopes. of: ‘using’ the “A qua-Carnival’ “as” the basis.for:a oné-shotter-on NBC-TV,: ] but whether : ‘before, during-or after’. the season,.NBC Enterprises boss. : ‘Al Stern and the. NBC-TV: manage-": ment. haven't yet decided: : ‘Incidentally, the’ last : ‘time. thera. ‘was a: ‘water: show on the. island: of .. ‘Manhattan : was..in ‘the..’20s -when™ the ‘old Hippodrome carried one for: ‘a brief -stint, NBC, obviously; : inoe tends ‘running. its own. water. show.” for : ‘two’. ‘consecutive, months, twice. ‘ daily... 1 annourice S the. opening’ ot ‘thei ‘indi in. HALL . Walter.: -Gotell, Carl: ‘Diiering, ©: os eae 4 . = c 7 .t . oa heat wee . . rr a Ha ee Te rary on * . 7 7 , ae a’ . . . carl wt ae Prost : : eR. late . wee : ‘i ne an . . woe a . 4 wwf . t The gm 4 : on Pana vost . “ mot . . "en rot = ry : vane . . a ve . te wae . * . wo flee vc . a os vee tos we Sootee toy soy Th, Je or ne a et . . wa, ate Tyee weg grnrns, age ae! ares . . “os +. RIS Lig, Storeng ven geo ** late