Variety (January 1962)

tte ae . 2 ‘ef. _RADIO-TELEVISION 3 8 3 = _Evimate chi ly Ne PROGRAM: Say Wher elles NBC. Search, tor Tomorrow: “CBS: wat vegpee ee “e: ae anne Secret: Stitna) acres NER Soe WORK:. “COST 2,700." Pontinvied froin page. iid “SPONSOR AGEN Participating: wis oh PENG gee oe ote fe ots inert gimenti ge ge ON OS a a ee TO, f 2.506. on a -tPer Segment Berens ee oe ae “keer Seanént) rae “2509. “2100 ° 2109, 090° “ Por Seanfeut’ “PRG + is nee ; epi yeed wee tee waders’ segetees + Bates, ee ae es a elees -Atheticad: ‘Howie: ‘Products, ~ Participating ~ cvaeee neo 4 ey ied ae Bees cece. “Bates” American: “Chicle’ 7 “PRODUCER” ney, cnbegat scenes 8: ‘Robert owe | eeseee ihe ede ae “Frain Dodie’ 2 Roy Wiasor ‘2 War arner. Bros. i ‘Cark A Ji am pel Opies J 0 bee owe ep Hee eee lof. "Beecham: este Sree sine KRE™ “ _ tee oa : 7 wt a woe “Polaroid *: 5 5.2 eft eee ge awa, a ove sDDB | Oe sm ~ 199) 000 Seven Keys be wee ag “ee ae ae wets SABC: 0 Sunset ¢ Stiip web, fea ve “ABC “Dinah 1 Shoe, Stiow nee “bane = tae Rea Skelton Show:. ie BS". 8ky. ‘King’. ore e, Pa ae “CBS * Sing Along. with: “tei agree ee “NBG. ree vge deren yest fate Storin: ‘show: ee aleve ‘Straightaway-.. wee cee. tre wed bee Ed. ‘Sullivan ‘Show “> ae velLaes CABG. ABC... ur BB "is Sines sport ace DE wo so tge . 68. 009. “3 i ato: _ Te ” or 309, 44,000 a 10, 003. antsine 6. Anes oo oes _ tes a2 0.4 ewe a . : [ABC 7 ie & ae eles of : Wells. Farzo® © pons foe NBG, + Target... The © Corcuptots Doyen an ‘Man. . a Lage vs . a tee : The’ ‘Texan: bes ne way Theatre."62:" 2 0:2: ae : Danny Thomas Shi. et » Threshold | wel _ Mhitiller ‘ .. NBC" . CBS |, das: ‘shoiv . Top’ Cat. Coens : Mo. ‘Tell the: rut nee on + oye eae ees ee . -_ . Nig. “CBB: , — few wees “CBS: ie oy es “ZCBS.. ABC” eee es 2 peuth: or Conseaivences wee ris te . “Twentieth: Century... wilight ‘Zone’ a .U::S. Steet Hour : Untouchables Um ae yy whe 2S a me 2 Robert Tater's: Detecitves, ene . ‘~. ae “Dick Van Dike Siow wine we * Sander Vanocur. Saturday Révort. N BC _ Verdict Is. Yours « Dive bea oe tet “Mites Vitae: : A fore A iy "Video Village’ Je: ‘Eattioa a a wig CBS" Wagon Trait: ; ee hes ao ‘ cae on 7 * WWalah’ fic. ‘Wizard.’ /_Bawrence: Welk ‘Show: Seine eared eee ns :ABC.. itat’s wy Line: Wit Do ‘You Triist?: ses nts 2 oboee. ABE. Wide ‘World ‘ot Sporty Se vabd eee ABC: Window on ‘Main. Siteet ew Keung Dr. Matote. ee ra Cb eee ee ees ‘ue . ‘Loretta Young, Theatre Eo Gecagl N . Syao0d ae Warter-Lambert i a : ~.. Seripto | yt ee, “>General . Foods ‘ee ee eae Reynolds Polacco’. ciety . ,-Revion PoP: ‘Loritlard Philip.” Morris. i American Dairy: “SBést: Foods ts *: S.C. Johnson *.. Ballantine. . Buick: ' a ROS. ‘Restiolds: CGEELS Participating; . AUts-Lite sit Esty Whitehall * S&H eg: oe, eeees Sereeereene ona oe. te SSCA » L& No os pega wtiee es ECRB a0; oh 3 ; ‘ on Feed wists . ; mee Mc CE. “ pie etic: Est¢ ‘Wea gente “Burnett! : : Esty. Ts woot yeaa Hees ve bas oe ee ereece ” Nabisco. ° oe Se etene wiley rae aon “s pnt “BDO igttenet tess Bates: on Colgate: . bee cas’ oie ie ca oere nites ee selee ewe wees Ores. ; 8 _ ore 1 REN 2 a ee eee Séhlitz.. 2! _ at peri Peuad Tate eM. ee eee poe Ceci I Barker’ om ‘eine Be 24 MacGoidan: Pid. » Wiltiant: Hobin lek « Gottlie --Phil ‘Shuken* eee dp etee Bob Preeht CBS ‘sports: a ‘| Win in Upward Swing: ; “161 Turning Point oe wk experiencing _a boom; ‘ ©.) brighter ‘prospects ahead for it. _ By ERNIE PEREIR .—! 2 " Hong: Kong.. “which never : really : Televi ision, , ‘caught | on in this energetic .and “Jresourceful town of 3,000.000peo-. an plesince ‘its inception jn 1957, is | now beginning to ‘get into stride. . AS 1961. ended,’ television: was ‘auguring -Rediffusion TV, solely engaged | " in tr broadcasting | here, has: re-. ported. an. undisclosed: profit for the ‘first time after having. been. . an | for years. in the red. TV here has “+: definitely ° ‘turned the corner,” according. to Mark Miller, the.tv ‘controller ‘of program. “Not. only | has the demand. for sets: gone up ‘but so:-has the number of program hours. ‘been. ‘increased from. 38 to ‘150 per, week. AML this is significant. A ‘young . ‘Englishman, Miller, who was flown out..to.Hong Kong from England | ‘over.a year ago te set. things right © 3 in ty ‘here, apparently has achieved: @ ‘measure of. success. by Biving . ‘better. programs. . .\» _BristolMyers. . 105.009. tee “2. Br istol= MY ers: ate: "Brown: &. W iliamson PVG trees ote wee . Gillefte .. oh oa : i Noxzema “ Pontiac” ; : Speidel * ee “Union = cabide. 0, on0 ADS, 900" ey we eae om ee "ABC : ; “NBC he es MS, rks geese NBC. Loe iS wee ot oe wr rare oer ale eee 8 SF re tos Cn a hr 1 et eet . "8 alee Ree cbe esas: CBS. ° » ° . s. a] Seid os ar cas “Beane 2AY). 430. N09 nF, §4, ana: ae DDN as 5 Don" ree bed bee gate eg LRN ; : nel: Sppidet: Taal. “Me CAL a et i "Pabttcipating. fetes Me ten ea ba ele las pees fdward. i pionagne *articipatin 2: vie babe. ty Mele tee ve ROEVIC reds... “American ‘Gas: ASsiy wel OES Ean” . neces Fred: Coe.” _ Amour” . . leh. ate . ele. elles cam veten sto danesd Ms “MEE statin cow t ewan. SOBRM ae Hg _[° Some 10,000 ty sets are now out: ~{ This represents.” a 50% increase’ 'ey-] over the: number of séets-in-cireula.. tion “in 1960. Sets. are. bought out{yight by. viewers who | pay -a “++ Lever Bras. . Meal tae e Joo. ANGEth Ameviean, lilies Je katie : * g. “Lorillard, : : ! So Bloek 20) bef Daa Participating -ore ones “Alberto-Calver we eee ' Brille. 2 wlohirson | : mis | Genetal Foods | 7 “Bell, Svatoin’ 7 Aart ican” Pobac Cc) . Beecti’ Nut: Abb healed ee Poe . eee Sting Jay Bande Lyon” wa bre “Compton ae »Four. ‘Star’ ae WT ee : BS : BBDO: K&R: |. a Roche _ o . i figt.-,s Sheldon: ‘Leonard a\ a ave er. phy ve 24: -Bob. ‘Bendick “ iSscaa Fletcher, Markle ve ! we areca Cena “Grey”: om oe aoe eG Colzate | woh viele dee pea Votes “Bates. we Veg Te * 2 7 . International: ‘Tales HEIN . oa. os 7 Bates Dll) Max: Factor: ma ve eevee cere “K&E ae “Pillsbury. weet a dae CoM. ' Sterling. . Sebelee he Leal eb eveeks : DES! *R 2" 0." Participating: os Seeee aoa on pei glee ete ces ae we Robert Northstite ld (ber Seanént: 2 ree oa re nae? oh = 3K 089? Bristol Ste ers Llyeeb eee veR’ ween ait a Hanna-Barbera oo, Saat {Kellogg he a Burnett _ oe an “33 5 reo “Whitehall Se tped Seles are 24 a Bates : Seeteneeeguen Git Fats. Res nalds. canes eneete : ESty: Mot Ber Seanientt: * 40 000° a ~Baenon 1 635.000: y: ° ites A012 ” “9: 10 © . % ke, = ot Sr ee 10 “Pe Se. niente. 4.000 s P29, 000." 8, 100°: Beecham 3: “7. Miles: Labs *. are “Ww hitehall. ls TW arner-Lambert. “38. sabe 2 oon: 2.500..~, VR RS So Reynolds yaaapse . wee woes “39, 500 RAE } ace Participating . “a RRs Pr vdential “alberto: cul er bet. Armour ot on me Pella det et net's vbr te ediget cede » B& W ". ‘Sunbeani , os eb peated PRG. vas ape weeds of over 99 BE istolAlver's ake ee “Kellogg. ‘Scott. + Lever Quaker: “Pay ici} dating. "Eldon Tor ws Phe Cow ew sere : ‘Ford: Byes Cnr iare a National. Biscuit’. vee stc, ‘General. Electric: . ‘geese ehagees _ od. Be -Wiltiams ne -" Polaroid: ; Union: Car. bide”. " All-State’. ‘Kellogg :;”": ; + Par ceipaling sedge sevens WeSpae ete bere estes “Per Segment ae oe ut: oe , 60, 000. “80, 000. 2. 600°. “(Pet Searienti: = 400 “Gillette.” wis hanes eee eee Eaberty’ Mutual . sie eee _-Toni... ‘ é my a oe "Scott .. See ee ee ae en ee we Par veipaling " Patielpating or Veh tase -Keontiinied on: page. if6i.. gta va Bates 000-7 le Colgate. Enis te or Intetnational. Eatéx ". ve wo Max: Factor. : oan “Pillsburs. Weel Pe ey ~ M : — oe oo t out wt Plaats ee wetese FCB Oo: ; dae. | LEE OY Bebe ip eg sccte reoerrresy: yop tha oA V&RE oe [Mentholatani 2... 2 3la. eed “s nee WTS oe! we 3 (Pai Segitent: J.B. Williams beste bee bed Seeks a Soe oe. 2 Bitenett ee pretty OBR ME 7 aaa en . ai ee eee ore a & ae wo oe SW Ae aes : ove ve os ees ".Maxon:. Ral ph, Edy anda , ae tee a inee a eae Burton’ Benjamin: & cyt te ‘Isaa¢ Kleinerman ° :* veers DFS”... ie eevee ewes “Buck Houghton © ce neee “.BBDO . LBs ae aS oe so. George, Kondolé, eaigned “Complan: oe ces ec tess Desi, ote : * S&E Shea ara Meee! neo, ww Wader! 26 08 bo me = Jules ‘Levy See 2 VArthar Garduer * “AT nold Laven Finer: . ea en “ese pede weveve . aie eagye wees ,seeeee gens : Sheldon: Leonard & : ” : Carl Reiner. | Robert ‘Priaulx Bertram, Berman oe teen -Par gon» LWT. | ee ee iiis “4 vee see shee ares Heatter'Quigley ; * a os fp ee, Mee : . oo. ‘ae bess . Esty.. * a 2 oO ; “ : a ee ces “Y&R ee en are “Don: Herbert” = patter Parson 7 2y0tsegea ‘Edward Sobol. ™ 3 Burnett : Gil Faies oa aa! sBurnett~ teers ma Don Fedderson, Prods . Sespestibeg oRoon Arledge ‘eee eee: -BBDQ “Cars. Tewin ue bedesibebasvegeceres bye Pe ie vekptapetubsaseses TORN London it costs $22 -"Pready known, : | eircuit: The one -black spot. -in ‘the _ fits sérvice with the purpose. of tap=. | ping -potential viewing Broups. of | pesple Jiving. «| servicing. only the Colony’s * | districts. ° 2 among them. “| nionthly rental of ‘about’ $4.50 ns ‘| Rediffusion’ for: use of ‘programs. ” “Jand maintenance. Just -what‘should the peak ty ’ ‘Subscription be? No. market Tésearch was ever’ .| made ‘to find out this, but it is believed that the maximum figure 7 -would be about 50,000 sets for a. . +} viewing public of 200.000 reckon«| ing ‘that one ‘Set, | Will, be: watched: by fou: on, an average,: persons, _.. <The: Colony’s economic situation -: and: -the” fact that. tv is considered Ja luxury to large’ seaments of: the | proliferating population: “whose + purchasing -power is woefully weak "lt are. factors which weigh * pany “bigger. envisaged figure. Redif-'{fusion is _.confidently © ‘hopeful ne “against: ‘reaching. this 50.009 target in the. next few. years..-TV sets: are “prés /. Lently ‘being -bought at the rate, of _ about 400.a month. -§22 a Minute Com’! | ‘Sale of commercials has risén—. to. advertise a. prod: act for. one-minute. tv: time. °. 2: “£V is operated here, as itis al‘on .a closed wired pictur e, bright as. “it Tooked at the end of the year, Wad ‘overall. tv oe this:” Hopes to start. br oadcast. ty from ‘a. Site which was expected to haya. Deen picked during -the past, year ‘have considerably codled: down ‘Rediffusion, it is known: had "een intestigating the: possibility of: ‘broadcast television to expand. in satellite. towns. Now, it’ seenls, an: ‘extension ‘of ; te. to. these areas, will be. done via the wired circuit. system whith: iz Urban Color -ty, -because of its technt “+eal complications. is. something 105. . | far: ahead: for Hong Kong to think of -Naving.. Perhaps. it will eventu-. ally. come in the marth of progress, “TV sets. sold -here are’ niade in 7 ‘Britain, and. Japan. The price range ‘J is from $95 to $120 per set: Spée ulation:: was once rife that’: a ive: | plant: would. be started’ here ta “+ make sets inthe Colony, but this lias ‘turned out to -be sheer. talk. © . Rediffusion. TV spent ‘about. $195,000 .in-1960.in buying. tv films. from: Ameriea and Britain, with... the: U.S. easily the ‘bigger market. ‘It is ‘believed that the company in’ 1961 spent about: the same money. in. buying films fromthese. wo . ‘countries, although it has ‘dropped if well over-a “dozen | pregrams, * of Monte Cristo,” the “Lilli Palmer. Show, "the. OM Squad,”. “Lassie, " ‘Count. “Robin Hood” shows. being NBC, Warner Bros., CBS, Screen a Gems, ABC and. Granada. now. supTply | for an. undisclosed: reason, is not { buying: from MCA. ‘films to Rediffusion’ whicit, Westerns, -because of thie inter '|national language. they. speak, ara “+, [the:.most popular viewing. fare. “| “Laramie,” “Maverick,” Cheyenne” and “Bronco” “enjoy. high ratings ; with. view ers,