Variety (March 1962)

= lively ' newies: : a stout’$5,500.in its Carne-| nif at ithe: “World;.-and ’ thet. 2 tn ne .“Ashes.: ‘and: Dia Leg ed ‘group. of hefty. holdoyers, with | —_ “Three: “Stooges Meet: ‘Hereules” |” and. “Flight: .of. Lost = Balloon”.-is |. "mild, ‘and ‘La. Belle. Americaine “pats: ‘bright, : ‘both *. in,” pecond: ’ frames... 7 ‘s State-Lake: fourth OF the hardticketers, “West Side "United': Artists. “West ‘Side Story”: didn’t do-as wellas expected :open|: ing week ‘at the Madison, bit looks | $1 "| big. this: outing.’ Back” . continues. ‘terrific inthird $3, 000. “. Ci) ew . a vn. From. Bridge” is: “hice at: the. Grand \¢ a a a. “e a | is heading up: ‘this. week’s. new ‘entries: : ' Y “qrith a; wow $33,000 at ‘) (Arty. houses are teeing ‘off. swith oo the W: “Victim” is 3 gle’ ‘bow, and: “Doctor In: Love". : & .’ Polish-made’. fmonds’”” looks’ -brisk -in ~ fts’ ‘Town! . tandem: of “Nude -opener. Monroe Jn His Pocket”. and “More: Deadly, ° Bhan ‘The ‘Male’ ‘rates okay.’ “Walk.on Wild Side” heads up} ' @ second round at: Roosevelt.” “‘Sa-} "tan: Never..Sleeps”’ shapes. solid: in _, second «. Oriental: ‘stanza. . -“‘Pinoc|. thio is great in Loop second: ese: ““gion.:: United -Artists”.:pair’ | vou. “Lover. ome’. Back” continues |: :powerful ©: in’: third... Chicago Jap. rd Ee eegeants: or ret remains’ hot int Story”. isnailing a -socko. second . canto. ‘at the Todd,” “and. “El “Cia” 4 "gates nice ‘in its Cinestage lith?.. Eetimates for This Week: “¢Telem’t).. (495; °$1,28-| ; Hotsy ; week, “Murder, ‘She: Carnegie: ors Boy Victira’ (Indie): ‘$5,506. « Said” (MG) (4th wk), $4,000. Chicage: (B&K).(3,900; 90-$1: 80) i a _-~"Lover:Come: Back” ‘(U) Gd wi). “walt $26,000 ~ Last week, $32,000 Cimestage (Todd): 6,038; : "$1.75gs Cid”. (AA) (i1th" pity : Oe $13, 000. Last week,” $14,a woe «Cite “Gtern) G00; ‘Belle: Americaine”: (Conty. Ga " «(Continued on: page 1@.. 1 Toronto; ‘Jndgment’ i 186,34 ‘One, Two" 196)" . ‘Toronto, March’ 6: Oni ‘nleweomers at. major «Fans. are: “Majority of: One, ~ dig ‘start at:.two Famous. Players: ., houses _and-: “Raising: ‘the. W: | alow atthe Hyland: “Judgment at “Nuremberg.” *in third ‘stanza, is versity. Socko is “One; Two,. Three* at ‘three ‘spots ‘in. Second weeks: .. “Murder, : She. Said” and. “Sergeants ” -3* ajso ‘are okay.“RI Cid”. is lusty Jin Alth: round at Tivoli’: ‘Estimates for This. ‘Week ‘Imperial, (FP) (1; 026: (WB). $19,500: Last _ week,, . “Rocco * Bros.” (asttab: {2d wk-5 $9; -Cariton. “flank (2.318; 1.328; 1,203; $1-$1:50) —"One, Two, Three” (UA): (2d wwk).}. (980; . |.die). Big $10,000. Last-week, Liaisons. papeerenses: Astor) ont = 000, ‘or’ ‘close. ‘Last week, --Egtinton: (FP) (91 9) ‘© 50-$2: 50) “Holiday. ‘in’ Snain’’. (Indie)-. (11th wk Steady: $1, 000... Last. ‘week, q. on Hollywood (FR) ‘a 080: ‘$1-$1. 50). : eeRreakfast at. Tiffanys”. ‘(Par). (eth wk). -Unsurge . fo. fat $7,500.) | > Bast. week, +, $7,500. ‘Last. week; -: “Flame: ’ Streets”. (20th): (2d. wk), $5.500.. $1.25) — “ad. wk). : ‘Nice $3, 009... Last: week, 500. Leew's (Loew). a Bal: " $1-$1 50)-— * “Swgergeants 3”. (UA) (4th wk-6 days): $8.000. ‘Last week, $10,000. \$ -(935;° “$1. 50-$2.50)— x “King : of Kings” (M-Gi. (10th. Wk), -Healthy. ‘Tiveli (FP) “EL Cid” CAA). ‘(11th ‘wk).: 98.500. ‘Last: week, ditto: *.-"° ‘Towne (Taylor) (693;. “sos125-1 .-*Wlew from Bridge” (IFD) (3d: wk). . Okay $3,000. Last. week,, $3500. . -. University, (FP) :(1;382: $1 25-$2) —"Judgment_ at. ‘Nuremberg (UA): Od (wk); “With nightly. turnaway|.. ; biz, sock $18:000.:Z.ast week, same. ‘Uptown: (Loew) | (2.543 $1-$1 75). Murder: “She Said’. (M-G): (2d: 4--ttors share.on net -take,: when . playing percentage, ‘hence the: sf estimated” figures . ‘$1.50)— ‘off to ; ‘Capitol. 2 $208 s1$1. .50)-"Majority, of One"} ‘Danforth, “Haber. 36,000. ‘ytand. (Rank) (1. 387: ‘$1-$1, so} "Raising: the Wind” . (20th), ein os International (Taylor). (557:. “$1: = “Fllicit: InterluNe” : (Indie) | ui. eo Sy ‘Strong $1400, Doan Crncay : || St Ly; ‘lover’ 156, 4 “a St. Louis, March’ 6. | a. . top. laze at firstruns: this. stanza |" ; ta: “West “Side: Story,” showing at}... ‘Mid-City. on . advanced-|-. ‘Tscale. ’ Strongest of -holdovers is]... hoa — Come : Back,” : big in ‘third | °..” | TOURG:. ; '{_Smoke," in second: at Ambassador, |° flooks '“Four. Horsemen of AL ‘Loew's .: -Batimates ‘Ara. Net swithout «usual. tax. : Distrib _ come: Coad : The. “parenthetic™’ adrnission: 2 prices. hhowéver; as ‘indicated,’ * ‘include. U. S, amusement. tax.: _ ‘Hunt’ Great, 186, Det ‘Horsemen’. “Detroit;. March. 6. A: “eoiiple. ‘of hot newcomers, aided by: strong holdovers, .mearis good * biz .for .downtownfirstruns} | this week. “War. Hunt” looks. great: at.the Palms:“‘4. Horsemen. of z| lop. atthe Adanis. . Shapes up well in second: round: at sessionat‘ the: Michigan. Cireus: on opener.” Estimates for’ ‘This Week. cules”. (Col) Cir (Col), $13,500. ‘and . Duel” .(QIA)..” Swell’: $18;600 lary ani Secret Deep: Hathor"* (gay: (3d: 315,000: Mii n (UD) (4,408: $1. 30-$2.65) |. West. Side Story” (UA). (3d. Wk). ;| Big.$13,000. ‘Last week, .$13,900.-. Grand. Circus. (U) (1,400;$1.25. $1.49) -— “View. ‘From Bridge” {Cont}... Nice :.$9,000.: Piazza” (M-G).:(3d wk), ‘$6,000. : | san Artists (UA) (1,667; $125AWA) (2d Wk). Great $13,000. Last}, “} weelx, $13,090 a udgment:. vate “Nuremberg”. ‘Music: ‘Hail ° .(Cineratia,” Ine) (1, 208;. °$1:20-$3)—“El Cid": -(AA): wk), “(1th * “wk), ‘Sturdy. "$11,000, : Last ~ week, $11, 800 -Mercury (GND: (1,465; $1:$1:50) “Majority of One”. (WB) (2d wk). ‘Okay: $9,000. Last. week, $9,500. Trans-Lux ¢Trans-Lux) |: . $1:49-$1 65)--"Vietim™, de “Seattle;. ‘Sets. ig "196 Seattle, March 6. ‘Two. ‘strong’ ‘Hewcomers’ aré: giv‘ing. firstruns. liere-a: solid lift cur rently. “Lover Come Back”. shapes. socko: at -Musi¢ ‘Hall while .’Sergeants . um. :“West’ Side Story” ..is: rated:]is solid’ An Second at 938-seat Music: Box, | Shadyside. ” : 3” ‘lodks smiash..at Colise ” Retimates. ‘for ‘This Week: Blue Mouse (Hainriek) 739, ‘sic 1:503—' ‘Majority -Of ‘One”.: CWB) 196,100. at $3.50. top : Seliseuin: (Fox: Evergreen) ( a 870;. ‘$1-$1:50)—“Sergeatits 3” (UA) and. “Teenage Millionaire”: (UA). Socko $17,000. ‘Last .week, ’ “Errand Boy” (Par). (24. wk),'$7,200.": Fifth. Avenue: (2,500; .$1-$1. 50)—|! ‘¢Summer Smoke" (Par). ‘and “Too |” ‘Late “Blues” -(Par). Mild. : Past. week, -“Light in: Piazza”. ae } ila Tall re te Last week, $11,000. vibe + (Continued on page: 1a): qi * Fim gross..estimates: as: ee: 24 ‘i ported herewith. from ‘the vate") ‘ous key. cities, -are“ net; ‘Le, Aa | safes -net, in$1 25) — indie), “Apocalypse” got off to. a fast: ‘gal-] -“Judgment. at _ Nuremberg" |— “over . Come |: Fox (Woodmont. Corp): "5041: oS $1.25-$1, 49)—"Satan Never Sleeps”. = | A20th).: Hight. $10,000. or ‘near, Last}: 9. ‘week, “Three Stooges Meet: Her-j. Michigan (United ‘Détroit): (4 036; ; 1, 80)-"Lover Come . Bach | this week;..“EI Cid” opened road-. Jazz °) show "run: in fine’ style .at . Lyric:. ar, | Standout. is “Lover-Come Back” at | |: . Palms (OD) 2,995: $4.25-$1: 1.2) “War: Hunt" (UA) “and “Deadly], len ped af week,. “Sergeants: 3”. WA) week, {: +Summer . and : Smoke”. (Par): Gd, al 1 5o8.000 i Jaban) ° (i, 700;:-$1.25~ still topping’ the ‘city: at ‘the Uni-| ‘1, 50)—"Four.. ban) 1.700; {M-G):} ‘Fast: $17,000. Last: week, “Light: ‘in: Fama): (11th: .wk).. “Les].: eek, rated: mighity..: *| Nuremberg” in: third. at© Warner |:,; “Mark’?: is ..remark‘able seventh ‘week: at the Squirrel’ $6,000..." ‘at -Fox:. “Summer: and “Apocalypse”: shapes: ‘okay. in. Ree ‘ond .at State, : “Estimates for. This : “Week. Ambassador.” (Arthur): {Par) (2d wk). Good Mere $12,000, Art”. (Grace) (00; 90 ‘ Esquire | Week, $12,000: .°.. Big $15,000.. . Last, week, $25,000 ‘State: (Loewy (3,600: 60-90) Pageant. (Arthur). “(, ‘die).: -Good-$3,000., Last.-week, “In| hocen . ” oth) (7th, wk), $2,000. $7,000 Shady. “Oak: “carthury (160: “90 “Underwater | aracies a “indianapolis, Marchi 6. ‘Biz is s generally good at firstrans Keith’s.: with: great: third: round. “Sergeants 3”: atLoew's. shapes ventures” ‘also is tp in-11th week at the Indiana. ‘Also: new; “George. Raft Story,” is dull. at.Circle; | ‘Estimates. for ‘This Week 4 $1.25)— George Raft Story”: (AA), Dull $4,500. : Last. week, “Majority. % of One". (WB),: “$3,000. ° Indiana ‘(C-D): (1,100; $1, 25-$2: oy . —"South. Sea. “Adventure”. (Cine“Bouncy. $8,009 Last :.week, $6,000.:: Big :$9,000:: Last week, $10,500. |; Loew's (Loewy (242° 75-$1.25)— “Sergeants 3” (UA) (2d wh. Dandy ‘$8, 000:..Last week; $9,000 Lyrie'"(C-D) (850;: “RF Cid” (AA). . Hefty” sio,oto. Last | ‘ ‘week,-““Kingof ings” OG) "$5,000. ° Ly Cid Powerful mF 6 Pitt; -Laty 166" We), $8,000 SPS pittsburgh, March oan F “Mainsiem biz . got ' three more |4 Lover Lash: $i3'00 "+ "| Hypos this week ag “El:Cid” opened|~ hardticket.. fun at. the newly. renovatedFulton . ‘and:. “Summer ‘and’ | Smoke” reported fancy. tuke.in first The Fulton: is] round ° ‘at: Stanley. powerful. entry. is. “Victim”. at the}: now. one :of the: couritry’s . class. ‘houses with’ the entire ‘interior ‘re|-$1 ‘decorated. New seating ‘capacity |’. about 100 less or 1,530: Other |: powerful ‘entry. is. Mietim'": at ‘the Holdovers coittinue excellent and -all shape..sturdy or better. Side Story” in: fourth at Nixon is looks hefty. © Hitl.at’: Gateway | looms wow. “Lover Come back” in’ third | nice. / iestimaies’ for: ‘This. Week: “Falton:(Associated) (1,530; $E75: . El Cid” AAA). | Powerful a » (2: 970; “ (90-$1.25)—“Summer and Smoke” Good $10, 000:: East, © No ‘Love: for Sohnnie”’ : ‘Okay $1,500. Last:week, “The: Bridge” Mndie), $2,000. (Schuchart-Levin) | 0; =”1:800;: “90-$1.25)—""Majority. of One”. { OWB) (d. wki. Good $9,000. Last, ‘ Fox: (Arthur). “(,000; 00-31: 25) +“Lover: ‘Come ‘Back’ AU) : (3d" wk). “Loew's : Mid-City -(Loew)-(1,100:| S02" ,$1,25-$2.50)—" West « ‘Side, ‘Story”’ Fa $17, 000 (UA), Smash :$14,000. Last ‘ week, |: rancy {skate “Light in: Plaza” MQ). (2d: Wi, get. ‘okay $32,000. in. its second | ‘}round, ‘daydating ‘the ‘Paramount | anid atty. 724 St. Playho “Four Horsemen” (M-G): (2a: Wh, |= y. aye Okay. $9,000: Last : ‘week, $14,000." 7 $1.25) —“‘Secrets. . of. “Women”: aie “Pinocchio” (BY). ‘8d wi) (re-|. -issue). . “Mild ° $6,000;-’ Last: meek, y “The Mark” (Cont) : oul , Solid. ie 500. _ Last: “week, | : we a "1 $0,000 ta . te -| Vietim’’. rae at ‘fine ‘$11, 500 in’ the oe , | fourth week at the:Forum.. ~~ J heading. fora big: $23,500.in ‘final “Four |’ _Keith’s (C-D). (1,300; ‘$1-$1, 35) —. _-* “Lover: Come: Back”-(U) (3d wk). | $2. “West: ‘believable /$3,000, ‘Last "week, ‘game: ‘ ; "Stanley (sw). rc 700: ‘g1-$1. 50) “View . from: Bridge” (Cont) (Sth. wk). -“Judgmentat}! “Ser-} geants 3" in third ’ at: PennAooks | sg wk). ty week, ‘$14,000. “Penn (UATC): (3; 300; ‘$i-s1. 50)—|“Sergeants: 3” (UA). (3d wk). 1220. Or “those. and cold ‘weather are being blamed downbeat factor... hard ‘hit’ on Thursday. (Glenn..Day) -but. night‘trade picked:.up -consid erably” for many. firstrins, .Outstanding © is “Lover: Come $140,000° likely. for current (4th). session at the: Music -Hall. ‘Trade the ‘arty. ‘Murray Hill, . “Satan : Never Sleeps": looks to “Judgm ‘tat the Rivoli.. “King of. Kings’. is 1 (21st). week .. ‘at. the’ State. ‘Horsemen’ of’: Apocalypse” -o ‘wext Friday (9). .“El Cid’ chapes ‘to get. a-big™ $21, 000 in 12th. stanza at: the “Warner: : Estimates for: ‘This Week. Astor. (City. Tny;) (1,094; 75-$2)-= dy in. second.. “South Seas Ad; “One, Two, Three” (UA). (11th wk). Current stanza ending today (Wed. .) ‘looks like ‘solid $16,000 | or” near}. -after $22,000. in 10th week: “Chil-|. °° 2 ** |dren’s ‘Hour” (UA) ‘opens March |. * Girele: (Cockrill-Dolle) (2,800; $1Bt daydating with Trans-Lux 52 First, four. ‘days: of. present ‘week | @d-wk). . First...holdover.Session conipleted ‘yesterday © (Tues.)" was wow -. $42,000" ‘after’ $58,000 for. opener. "DeMille: (Reade): a, 463; 90:32. a5) ‘ "View ‘From Bridge”. (Cont): (6th, Oth | wk).. This. round ending tomorrow: heading for © “stout 4 (Thurs. As Gateway $1.50) —“Layer(3d :wk). week, $20; 000... _Nixen. (Rubin) 0: 760; $1, 50-$2 75) —‘West Side’ Story” (WA) (4th Wh. —"Victim’” (Indie). Bd. ‘wk),.$1,500. : Squirrel. Hill. (SW). (834; “$1.25)=1 , (7th: -wk).-" -Un-1— Women” . ‘(Indie (2d wk). . “Mark”: (Cont) *: “Summer.and: Smoke”. (Par). ‘Lively $16,000.. “Last week;. “Journey. to Seventh. ‘Planet”’ AAT), $8,500. °.. Warner -(SW) 1,5163. $1,50-$2)—). “Judgment” ‘At: Nuremberg’ PQA) Hardy : $14, 500. : Last ‘Fine prcroms. GROSSES Too ‘much. ‘rain, ‘snow: in: guburbs for the:-spotty biz outlook: this| | stanza at Broadway deluxers. Many | pictures: are-'so far ‘along in. .ex-|. tended-runs that the bulk of trade. is ‘doné in the three-day “period from: Friday. through: Sunday. : Ab‘sence .of.. any. “New -entries: is. a}: | was -strong enough for the ‘first four. days. to. insure’.a-.fifth week, ‘which. starts. tomorrow .(Thurs.),: | Second | stanza..of “Walk on. ‘Wild |. ‘held with..a sockeroo: $52,-° 500," ' daydating the” ‘Criterion. ‘and, week, . “Sergeants' ‘3. looks to register. a -socko‘$21,000 in first four days. | of fourth stanza’ at the -Capitol after $34,000 for third. full week.. “Light. in Piazza”. hit-.good-$20,000. ..| in-fourth round,’ daydating. the Vic-: ).| toria ‘and ‘the: Trans-Lux. 85th: Ste. -“One,. Two, “Three”: is: “holding |: a ent at “Nuremberg” Tooks “Capitol (Loew) (4,820; $1-§2. 50) | —“Sergeants 3” (UA) (4th, :-wk).: ‘ended yesterday (Tues.) was socko: $21,000 or. cldse: ‘Third fult. week, "| $34,000. Holding.” . Criterion. (Mosg) (1,520; 913550)—"Walk onWild: Side”. (Cob: Last: week, fifth. Also at. Sutton. Embassy “La Dotce Vita” (Astor) ' (13th .wk).:The 12th frame finished yesterday: ‘ (Tues.).' was “smash” $11,500 after $14,500: for’ 11th. ‘week. Palace: (RKO) (a, 642; $1 50.83. so) ‘Judgment at Nuremberg” (0. Wak wk). The 11th stanza Finished. last night (Tues.)’ was sellout 1 $37,000 ‘after capacity: $41,000 for Back” ‘with’: ‘stageshow ‘with a big} “we week, which had ex‘ra shows, Forum. (Moss): (813; 90-$1,30} “Victim” . (Indie) (5th. wk). F Séssion completed Sunday (4) was fine. $11,500 after $14,500. for third “Satan in High Heels”: ; dndie) opens in about two weeks. ‘ Paramount (AB-PT) (3,665;. $1-: $2)—-"Satan’ Never Sleeps”. (20th) (3d “wk).. Second week. ended: yes. terday(Tues.) was okay $25,000 ‘after $39,200 -in first. “Radio. City. Music Giocke or close after $167,000 for third. ‘stanz final wh): ‘This week ending today | (Wed.) looks. like sturdy 23 508 J after $27,500 for 20th week. “Four. 3 | Horsemen” (M-G) opens Friday {9),... jg | house.’ closing next Thursday. te prep for “Horsemen” opening on continuous-run, ns: ‘Victoria (City. ‘Tnv.)(1,003; ‘50. .$2)—“Light in Piazza” (MG) (th a) i Fourth frame. ‘completed yes~.” (Continued. on page 14). ‘Jadement’ ‘Torrid 166,° ~ Pail, ‘Lover’ Fat 186, ‘Story’ Tall $12,000 a Philadelphia, ‘March 6. "No change in lineup of Product currently but. weekend trade. held up firmly: ‘ Outstanding sho “Judgment at : “West Side’ Story”. still is. big in 17th stanza at Midtown Theatre. “Pinocchio” shapes torrid in third” at Stanton. a Estimates’ ‘for This Week. . Arcadia. (S&S). (623; 95-$1. ‘Boyd . (Goldman) (1,000; j | $2 15—"El Cid”. -tAA) {11th wid, . Heket... ."Last week, dark prepping 4or this entry. ‘(Assoctated)” 1,900; $1-Come-. “Baek k” *(U) $13 500. Brilliant: $18,000." "Last Trim $9,500. : Last week, $14,000. Midtown: (Goldman}. (1,200; $2$2.75)—“West Side Story”. (UA): (17th -wk). Big. $12,000.: Las week, Randolph (Goldman): (2,200: 95. ‘1. $1.80)—"Majority. (@d-wk), Lean: $9) 000. Last $13,000. . Mighty. $16,000... Last: week, | . 00:. . “Tender Is ‘Night” (20th) (3d wk). Shadyside (MOTC) (750: $125.— -Hotsy $3,200. Last week, : “GrAdvenitura” ‘fanus). of One” week, Stanley (SW) (2,500; 95-$1.60)— Slow $8,400. . List: week, $9,000. Stanton (SW), (1,483; 95-$1.80)—~ “Pinocchio” (BV) Gd wk). Hotsy -. $10,000. Last week, $13,500. “Studio (Goldberg). (383;.95-$1.80) © — Erotica” (Indie) and “Lost Wow Last week, $8,000. “"Prans-Lux (T-L) (500; 95-$1.80-—— Solid’ $4,000. Last. week, 1%: 000: Viking {Sley) . (1, 000; 95-$1.80)— “Satan ‘Never “Sleeps” (20th) (2d Jwk). ‘week, $12, 000 Busy... $9,000 or -near. Last “World © (R&B Pathe) (00: “95-. $1.80)—“Murder, She Sz2id”‘-M-G) | $6.0 Wk). . Big: ‘$4,500. Last. week,. (Guild Enterprises) © (500; $1.50-$2.50)— Hail fellers). (6,200; 95-$2 75)—"Lover "| Come ° Back” W). and ~ stageshow (4th awk). This session winding to. day (Wed.) looks: like big $140,000. | ‘Holding -a fifth week; and possibly .. ‘longer. Saturday. trade was very — close ° “to” ‘same ay. of third a ‘Rivoli (UAT) (1.545; $1, 50-$3.50). ; | —“West Side” Story” (UA) (20th. wk). ;This-.round ending ftéday (Wed: looks to hit. mighty $44,000. | for 11:shows after $50,000 in 19th. .] Week, ‘which: was: for. 13° ‘Perform-{ ances...Continues ‘indef. . : State (Loew): (1,900; $1. 50-$3.50) —"King of: Kings”. (M-G) {2ist is” .being made by “Lover Come Back,”. ‘with great.take in third session at... 623 seat: ‘Arcadia. : Nuremberg”: loons stout in second ‘at. Boyd." (WB) : . I $16; 000 or Dear after $18, 500 in “Lover Come Back” (U) (3d we). ae Great $18,000. Last week, $23,000, (SW) -(1,536; $2-$2. 15)... “Judgment’ at Nuremberg” (UA). : _ Ga Wk). ‘Stout $16, 000. Last. week, -. 8,000:. are 3 "Fox (Milgram). 2,200: :95-$1. 80)" ~ _ 1 "Sergeants’3” (UA) (4th wk). Hefty ’gy 9 1 $13,500. Last week, $16,500. { -Goldman. epee. eee * “56 AAAS Sa TSR REP: = aii Tatahets 83s ER. . Pee ay