Variety (August 1962)

24 RADIO-TELEVISION. By MURRAY HOROWITZ. -CBS-TV, ‘on the daytime side, ‘finds. itself-in the eviableposition of leading the Nielsens, record business ‘booked for the upcoming season, .and: with 4 record number: of shows walting in the. wings as: possible. replace-: ments. ‘Oscar Katz, v.p: in charge of daytime programming, has been ‘shuttling between the Coast. and N.Y. developing new Projects, although there is’ only . one ‘or. possibly two program replacements due for next season. One web day timer due for axing is. “Verdict Is. ‘Yours,”” whicit..has been shifted from afternoons to mornings, but failed to-sustain the web’s. rating |. structure. “Verdict.” which had -a} six-year-run . is. slotted Monday: through-Friday from 11. to 11 Oscar Kats CBSTV Dieu | How to Improve. Hot Daytime Skd + wit? | Last outings-for “Verdict”? will ive in September.. At this Boint of ‘time.. fate’ f the morning soaper .. “Bright “Day” is questionable. . “There. are some signs:of rating strength in} , actor has ‘been inked ‘for a run: the-11: :30 to ‘11:55 soaper which | ning: role: in a: -daytime. CBS-TV ‘Strong: soaper.' He's: Rex Ingram -who,: in: ‘it; September, will: play the: continu-! hasn't moved. far ahead’ enough | ing role .of .a“ministérwho ‘does -: ‘debut ‘on: network. i js up against NBC-TY’s. “Concentration” entry,:: but to assure its stayi ing. “I. Love : ‘Luey,.” which is still in. daytime rerun, looks. assured .of another | season, perhaps morning time slot. That's the extent’ of. possible} CBS-TV. shows ‘to. try’ to.“ depict! : sponsor for."*Tonight.” Eureka:has -Oc ‘in a. . different ior programming ‘v.p.:: called upon? ment has’ been given to Herb. Brodkin, ‘producer ‘© | fenders” and. “The Nurses” hour-: long. series on CBS-TV. programming, has -given: Brodkin possible one-shot ‘drama, the length |: . of which will be. determined by’. in ‘ Rex Ingram Pacted “Nelson $ NBC Coast Ent : Hollywood, “Aug: 21 John.’ “Nelson: has ‘resigned | as | Hollywood for (NBC-TV. Brodkin’s (BS. Drama” An “open “end”: drama -assign Johris" (Masterson: and. Reddy). tt NBCs $4,500,000 | ‘Teftover’ f'-“The. De Hubbell Robinson, senior vp. of an’ okay. to prepare” ‘a story fora |} Fequirements’ of the story." Updated Boxscore me "Chicago, ‘Aug. 21, “(Adding * “ap. ‘assorted. _bits-andpieces -. of: business, * ‘it: looks: as: > "} has mopped: -up. some $4,500,000: in e; “leftover ‘midwest: coin. during* the. n lesro lent: } past ‘month -for: the upcoming fall: , Semester...” Coming | this. late..inthe: ‘selling season. after. allthe big! budgets | have: :been ‘committed, that’ Sa pretty. remarkable alep al Among. the. . notable. :.sales—al-Since the. Hubbell Robinson. “though, ‘it;-only amounts: :to” about |: | memo ofa few weeks ago, a Negro’, ¢459 900—is one ‘to “Skilsaw : ‘tvia‘}. _Fuller,. Smith &.Ross) for a minute | per wéek in “National Pro Football | Highlights?" Skill . “brand be. making. its: tv; “but: tet time that ;: 7 any. ‘mariufacturer-. of eléctric:‘shop tools. Will: -haye used: th ne. medium. Al otable ‘isthe plucki of | inside “and “outside producers of | ‘Adie ante Cleaners ie a iiew.! extra work-in a. hardware: ‘store: . in the: “Brighter Day”, soaper. ©. , believed “Memo of ‘Robiison; CBS-TV: sér-. the: = first: ‘daytime replacements next :season.. . Negroes. -as’ they. live. in our so | jotted for, some. $200,000. worth of |. Web says that: according’ to the’ ciety today. July 11 Nielsen report: it .is 26°¢: ahead of ‘NBC-TY: rival. in the.-10 ‘am. to 5‘-p:m.' Moore,. et. al., period: With. such a rating box-' , talent. In: dramas, ‘ though,” ther2's NBC-TV . daytime: ‘ score,.no web plays around. mich | seldom beén continuing roles ‘for | with its.. schedule, especially ‘in’; Negroes, . Tet ‘alone major. -continu- daytime which is.characterized by ; long-runners, season after season, | have. been employed, ‘on: a: few": in-. ON Make’ Room for. ‘Daddy,” ‘plus two as Jong as ratings show respect: | div idual. episodes... able numbers. . Katz has been ‘working on. they -“Nurses” ‘will -have Hilda Simms development — of these’. possible’: entries: A’ Heater-Quigley’ pavkage star-t. -performers: Hilda Haynés and ‘Gail ' Redt vr “and -“Make’. Room ~ for |: ring Arthur. Godfrey, titled’ “Peo-: Fisher have:-heen: signed ‘up’ for.:.Daddy,” “ple Will Talk,” .an..audience par | segments: of.:“Defenders.” Lincoln it, human ‘interest half. |. Kilpatrick, who had played. a help| Total” ‘Miles ‘tab’ ‘With .NBC now: hour series, pilot — of. which has’: ‘er in -a° gas station on’ “Love' of| . ticipation, . “been completed. ‘Steve Carlin . package, “Alter Ego,” with‘ a celeb panel! in the.game shaw already ‘selected. Pauel includes Gene Rayburn, it's: ‘nearest } variety: shows, ‘Ed: Sullivan; Garry: titted | ; comring . ‘segments ° “as: well... ‘t ploys. ‘Negrotalent. ‘comparatively |. | easier: Negro’ dancer “Mary. Hinke |: “Phyllis. Diller, Orson Bean and: i. SOM -has béeninked -for CBS-TV’s . Mindy Catson. :Pilot will be done; in mid-september. ‘CBS producer Jack Kuney.. has} been assigned to: develop. a seriés |’ probing problems of juvenile delin-. guincy, .the title of which is “Family Hearing.” Project: was brought in by Ted: Granik. and he: drama -: episodes. Slated for “next; will be associated’ with ‘the pro-| duction which is to be made with! the cooperation of. the. National Couneil of Juvenile Court. Judges.. Series will be fictionalized cases and settings. will not be confined to the courtroom. “City Clinic,” a daytime version: of a medico show, is also. in the “gevelopmental stage. Gween Gielgud has been assiggned todo the , (Continued on page 38) Chemstrand sTV | Specials to CBS CBS-TV copped the two ‘Chem-. strand specials — Princess. Grace ‘Kelly at Monaco.and. the new Judy | . Garland hour. Princess Grace hour ‘will be telecast. in color in the ‘key. cities of New York, Chicago, : Los. Angeles, and St. Louis. Doyle, Dane & Bernbach, Chem| strand’s agency, decided on CBSTV over NBC-TV because. former web offered what the agency con sidered the top.time ‘slots for the: two outings. The Grace. Kelly show, packaged by MCA, will be telecast Feb. 1%, Sunday, at 8 -p.m., preempting Ed Sullivan for that night. The new Garland: special, paskaged by Freddie. Fields Associates, will be telecast on March 19, at 8:30 p.m., preempting Red. Skelton. The visit to “Monaco, to: be con ducted by Princess Grace, will ‘be. . filmed in. color. .Colorcasts. in: ‘key cities. will be effectuated bv color (Continued on page 42) | | the ‘defence of. homegrown series.:!' | above. | ‘spots, which is:a major. advertising. It Ss. long: “been a practice . of! Venture ‘for. the ‘company; ‘Biggest of the.recent sales: ay as a .to”.employ ‘Negro: . $1:750,000-..order: from -Kraft® in. ‘Company: has.) j bought. ‘into four. w eekday ‘shows, | “Price Is Right.” “Truth or Conseving -roles;” although | Negro : actors * “ovences,” . *Loretta: Young” and: "Saturday ‘ppuses,.. “Fury® ‘and, “Pel “se. ryes; ploring.” ‘ .Mites: Labs, for: tis Chocks Vitae]; ‘ina continuing Tole. She's * well ; min ‘line, ‘came cup: with‘ an’ “addi-‘}: ‘known for. “Anna Lucasta:” Negro, ' tional: $450,000. in. biz for “Ruff. and | U pceoming’ “hourlong over and. above ‘all the rest | 1aS . bought: on the.’ netw ork. (Continued: ‘on page: 30): Life” soaper, ‘as. -been. cast in UP* |. In the religioso field,: “which em:: | Adnce F rom ‘Scotswoman; ‘Stop Thinking of TV As~ ~ “Entertainment of Moron’ : Glasgow, Aug. "21: Bale. ‘thé: value: of the: work: wie “Lamp. Unto ‘My: Feet" 14th’ ‘anni ‘broadéast. ‘Miss. Hinkson ‘also will. appear-in “Parallels” the~ ballet:|.’ Slated for.: ‘Thursday: (30): night: *. “Few other Negro. performers aré.. dertaken: by understood to. have been inked for |Committee has been destroyed: ‘by: segments-in “Nurses”. and. other. jmaleing evidence fit:the facts which: tie Conimittee‘wanted -to .-put -{ ACTOSS, dt was. claimd. -here by Mis. i Winifred” €rum-Ewing; ‘a-‘member ' [et the ‘National ‘Broadcasting De' velopment:. Committee. « season. — “Ingram, incidentaily,-Will . ap pear as. a judge in. “Metro TV's. poam Benedict pemment, titled wal She said’ the Committee* seemed | . ” to: ‘have: had‘ no. confidence * ‘that-! on NBCTY. © Quenton’ next. saad ahyorie~ connected | _Awith.. commerce? ” oe ‘could be :trusted,. Culture, . how-. | x" 1 ever, was. paid, for by trade, htt to despise trade. was “downrig t, hy-! British TV's fy lew Grade POCTIY:" a covhe fox the ab e-time. ha corre or ‘the "pub Trend, Schmend, on: Medic: 'lie to. speak: out-and form an’ opin: | Lion’ 6n the ‘future’. of. television. If | Shows. We Cured Em First’ Britain: was’to have: her full: share } of the world’s screen ‘time, .. she’ : _ Eondon, Aug. 21. must not be inhibyted. by.rules. such: Lew : Grade. Associated :Tele-: he Oe coysrnine ‘the British: ‘Broa casting orp. Vision topper, emphatically thumbs ;”’ “We must wake. up to tlie reality: down the. ‘suggestion that -BritisH., ‘of: the .world‘in which we are: liy-. tv. is quick to: jump ‘on the band-' ng,” she: ‘said: “We. ought” to. ‘stop wagon and. ‘cash’ in: on click Yank. ‘ thinking . of television’. as. the “en-' inspired. trends, ,lertaininént. of:-the .moron: and..re Story, in last ‘week's Varieiy,; member: ‘that’ .a. little escapism ; h d thi hinged Aainly. on ‘medico ‘series.: magne 8 aceon ee time had Grade, “with: his . ‘firmest bedside ‘: ‘come ‘to. -allocate: ‘One . -of. ‘the six manner, brings’ his ‘stethoscope. to? ‘ possible channels. to education,.. as ‘had: been ‘done ‘with’ great.-success [im the U.S/A: -Official. also ‘advo-| ated. adoption” of. a pay-tv ‘system: | ‘Tony Ford’s GAC Stripe: Tony. ‘Ford: has: been: given. his Clainis' Grade: ‘All the “Amer: can shows. ‘dealing. with -medici such «as ““Ben’ :Caséy” ‘and “Dr. Kildare” “were inspired by ‘‘Emergency “Ward .10,” Awhich ‘has. ‘been |: running. ‘successfully: ‘for’ a con-|° . Siderable ‘number of: years and: ‘veepee chevronss . at: General -Art-. ‘ists. Corp.: He'll be:.in charge: of | ‘group, has “been ‘named ‘dminis-. will, I hope, continue. to. do so. ‘ ‘Oxbridge 2000” . was: conceived. and produced hefore‘eitlier or ‘Kildare’ were on. the air.” ‘ television: talent: Teporting. to HerCasey’ yman J Rush,. ‘senior veepee of: GAC-. TV: Further, ‘Grade. “insists ‘that the Ford. has’ ‘Been. ‘weit’ Gace for a trend in American television. ‘Year’. and has.-béen in-charge. of. towards. hospitals and ‘medicine | servicing . all .Variety.. vidshows. as. was, conceived by. American tele-| well as. commercials. ‘He's an MCA | vision execs only after they ‘had alumnus: ‘who... later . -went: ‘with seen and heard. of. the.success: of Television. Artists Corp. ‘He. “was the. British: shows’ ‘Meitioned also. an: indie. Producer, Prior: to. ; oo ‘Hoining: GAC.., fo head .of daytime programming. in|! an : v Coin . Fro rom t ithe Midwest!: though: NBC-TV’s Central: Division | .Not only. will | the |: Hin as.a. daily sponsor. ofthe: “Ten-: How to Discard . ‘two. radio. networks: ‘and: building: ~ i $ Tm “He held: post. since. 1955, ‘previ|... ot -|-ously “was. engaged in: packaging |~' -+ shows under .firm: title of :‘Three] "Vicks Buys: Emie Ford Vicks ‘Chemical | Co.. ‘has: bought nessee' Ernie Ford Show” on. ABCTV's . . daytime. schedule: _ Order, placed through Morse Internation‘al,. will run: ‘for six months starting’ Vicks has ‘tong : ‘been, ‘a “heavy. ‘ABC-TV: ‘advertiser on Dick Clark's ; American: Bandstand, ": -another. ‘show. depending . ‘on » “personality selling. JETS Te Two Radio Webs. To Build a Third. ~ Ottawa, ‘Aug: ‘21,.. ne. “of. “the:: major. “headaches a ‘confronting the. Broadcast" Govi os ernors;,. ‘currently. ; holding. ublie} hearings’ in. Ottawa, ‘is finding ‘the. least painfal-. method of: scrapping | a new. one out of. the. ‘rubble: ae That's swhat. the Canadian’ Broad-. (casting ‘Corp. swarits. to do.:: CBC} using all ‘CBC: Stations ‘and: 15] others, ‘and its. Dominion nétwork, ; using one: CBC. key station and: 49:| privately-owned affiliates. “So: ‘far,} ‘43. ‘stations’ have okay ed. their af. {iliation with. the ‘new network. to : two; but there: are:. 15° -holdouts. “The new web -is-set'to’ ‘preem Oct. and. BBG would ‘be ‘Happy .if the ‘then.. “Otherwise, the board may [| rhave:.to use’ its.statutory’ power ‘to. force them. into‘ affiliation; * ” "New network “plans 24. CBC stations and:81:CBC low -powér relay transmitters . (unmanned: rebroad-.|. ‘casting stations), plus: the’ private |. will -be carried “by’:aMinority. “Of: Canadas” AMers; there are ‘207: prié vate ‘stations ° plus. CBC's. ‘autiets. |" Swe BBG believes. the::new. web will] reach. 80%. of ‘Canada’s. . Tadio: res} , felyers. scueuEn’s NEW EXEC STATUS AT TRIANGLE . Philadelphia, Aug. 21, latiotis “atid. prograjiming: for. the trative: executive for: ‘Triangle’ Sta‘tons. | ‘In’ the: Tew ‘post: Selieuer’ ‘will The: coordinator: of --activities.. be‘tween. division’ hq ‘in Philadelphia: and ‘all Triangle | outlets... . With the group: ‘for rieari 2 years, ‘Scheuer served the. eel Philadelphia, ' ‘Stations. in. Various capacities before’ becoming pubreMattone, and: pat for ‘Triangle. mac Week Ending Auge 12). “| Ford. ; series, © ‘setup. in place..of. the existing |‘ ‘| list, . has: aT Se It’s SRO for Canadian TVWeb As mee Major Sponsors Hop Aboard a o 7 oe Toronto,. Aug: ‘21: With: ant ‘contracts. closed for the: re | season: ‘running fromi.-Oct:; ema in | Oct."63« by “the ‘cross-country Web es... ‘of. ‘the’ Canadian. : Broadcasting. 37°." 5" Corp:, renewal sponsors. of 52-week =.) agreements .sees .theCBC network. BeOS ss completely. ‘gold ‘out. : Quaker ‘Oats: ‘of. Canada: Lita: “goes: hog | into-sponsorship.for the first ‘time. |”. “|-while.’ previously. :relyitig -oen” spot. 0. ‘announcemerits. The CBC has con--:. tracts from.. new Sponsors’ ‘this’ Fallwo _ Golgate-. van Tn, Palmolive; “Campbell. Soups. ‘and ° | 2 _Sterling .Drugs—with the.’ loss ‘of "| Motor: Co; of ‘Canada’ this’) 20"... | suminer but returning ‘to the. CBC. Cotas eas! S foldfor a52-week. conimitment.After “an. absence: of .one ‘to’ five. St. ‘years, Chrysler. Corp: of:Canada,. -..:*._Tuckett. Tobacco and Gattuso: Corp ns oe. Ltd: ‘are . buying’. back into’: CBE oh i With. Chrysler: backing twa major... eb sand: “Empire... 0007 | “For the second consecutive year; -!. 020s, Carling Bréweres Ltd. and Amerie 3. 22°. ean: Motors: Canada). Ltd. jointly: -{ sponsor * . traris-Canada. Be lat Football’: ‘League ° ‘games. on.. the: 7). CBC-TV. network; with Kraft Foods! -2 01.0.0) Ltd. “signing _. the largest: package. 2: 00 deal: ‘ever ‘negotiated ‘between one. Poet —Procter .' “& .: Gamble, : “*Playdate” ‘company nd the’ CB C. ‘ (This. includes’: “gponsorship... of Net pee ‘the, ‘Canadian-produced: “Parade”... “0 °° and .“Red: River Jamboree,” the. | °- ‘full sponsorship, in. Canada; of the. “60-mins. partial: wea 3508.2 oie Pes 3508. bik o: rene -Viening ae 7 (000's) 7 Coronation Street (Wed. yGRANADA™ weer gases oe. 6426. , Delfont’s Sunday Show—-ATV.. ie eaves geczeceveseceses DOOR. -* . a *. No: ‘Hiding Place~AR | vee serecrittieieen shite ings x. 5375: ats va o ah . Drama 62—HATYV .. . “fr oe ¢ ° . ©, e oes ‘ * we sh “5378 aw we a | . | . Coronation Street ‘Mon: JGRANADA:: ceecesatpees cones SBI4E: bythe SRE : a on “This ‘Week— AR: eee eee ase oe. : fay tnens nae es 22 o « S141 : BO "Play of. the WeekAR. petengerageees ie gen seen eet SOLE Tales: of ‘Mystery—AR os os ME oe eee ° ee . ‘eons Fége wes Sane «6 4907 . ‘Probation Officer—ATV: .es re Cee e eden ee ewer eee e 4790 -: . Emergency. Ward‘10: (Tues: MAT, Stee ea es ; “A674. '-, Emergency’ Ward 10. AFTi. = ATV: ere are farts os rts ae Abracadabra—AR ° 2... 0.002 Sea eee ees wetnes ao 43930 The Morecambe: & Wise Show. ATVs Ge eb edine ees wav elee 4206." a ‘Take a. Letter—GRANADA oe ty vee eo on se + ” » an MEE 208 4055: : _ e vet Holiday :Town Parade—ABC’ . Sheen even ds 3856 ; : Wells Fargo—BBC :. Lovete! é: ted none ne 8622! Circus. from Paris—BBC . wa eek rie chee wht re , 3505 , The. Double. ‘Blind—BBC. ': See, os ‘ae ° a 22 eens wee | » Watch. on the. Mekong—AR . ae “Lote aeg sees BE a = aa Our. ‘Yesterdays—GRANADA .. fev edge ges bene ee! : : = wa, "62 to. National. 2° os “Garry Moore ‘Show’ and)... sponsorship ‘of Walt Dis. rneTas Britain's. Pilkington | | has ‘its. own Trans-Canada’: web, ney, Preseiits”). °-.. Rs. With CBC’ taking’ iégs. thida ‘CBS Moa ae A and NBC has to offer; plus. ABC's 2. =. 1 ‘Single “Ben |. Casey’: ‘series, ‘only... * ‘switches . are ‘in. time skeds: ‘With, 0-2 CBC -getting predominantly‘ ad--“* vance. tapes, of American-produced, od Sete ' pr: ‘ograms, : ‘This’ fs evident in. the: Feturn. of”. 2 ws “! . ‘such‘Canadian ‘automakers as-Gens7.2.0 05) .€ral Motors, Chrysler. Corp.’ arid: ; American: ‘Motors; ‘such’ food. maniie:.-~ oe _ 15. stations ‘would coine around. by:|-facturers as Kraft; Kellogg, Camp=: 0 ‘bell’s’ Soups, Canadian |: Milling, ‘Canadian Canhers:: ‘Purina, ‘da: Ltd., ‘Lever. ‘Bros.,: ‘Palmolive, ‘Clairol, Noxzema, On. its’ weekly. shows .\Mon.: to. Janse 8 Sat.) more. -52-week programs keys eet ‘stations: CBC figures’“its ‘stations | 2: : alone will cover ‘55°o: of ‘Canada’s |" |: . ‘Englsh-speakers. The: new network | -: ; # (Continued. on page. 40). h sh TAM To. London; “Aug.” 1. As ote ‘Oat. -1. :‘theré’s. ‘to. be ‘a ‘daily viewing is metéred on a.con. *: at tinuous basis,~ thus. providing. the::.: 0. figure fodder for the ‘weekly TAM. ~~: : * been ‘ upped; In. future: 3:00 1,240 « homes. will. cooperate. It-..: °-2-‘Means, too,: that. the people. in.:. ‘and : General .. °° '. |-Foods, Procter 8 Gamble of Cange. ss Colgateeb Oats Neer c ‘| deeper probe: into the:viewing hab-. . he oe ‘its of British tv ‘audiences. “The © :!. ° Joint -Industry Committee for Teles ../:°°) bon. " fyiston. ion geanes Research: wg . JobiD, h ,| Television. Audience ‘Measurement... ... :*:Scheuer Jr.;:f0r the dast Ltd. have“pacted .a new. ‘contract. these homes, totaling. nearly. 4,000,.. plete data ‘on. their viewing. :. . For the first-time the:Border and’. ee Giampian areas will be included-in=: 2°". ”. e-| the TAM figures, thus covering: all. wpe se wo Britain's, ‘Present: tye areas.” oo) ':| will Keep a: “‘Tamlog,” giving: come.” oe ‘