Variety (August 1962)

wo eewing tr. “HSltywood: "Ate. ai. Chevisiet wilt: jake ‘a: “fevelitionary: step ‘in. tv. with ‘the Skt NBC-TV's a : of a-single coinmiercial running five-and.a half minutes midways.in~-| “Bonanza.” -Longest single commercial: heretofore..is -[:" geld to have run two minutes. Commercial. will ‘be timed” to. coins, * oh Le Gide with: the: advance: publicity on Chevy's new .models:;: Route 66", gomprised : of four’ trucks—-a° car | -“fhauler. which | transports: the: two DonFedderson’s ‘commercial. ee ‘tv’ operation, headed. ‘by: “Jack: | Minor, .is -now: shooting the. commercials: in ‘color. ‘An’ “extra. half: ; . ginute. will ‘be :filmed for’ the: ‘program's. opening, . ‘giving sponsor." “,",,./ the allowable six ‘minutes to.‘the .hour.: = vit "+ Cost.of the-commerctal is said to-bé. around $100,000, ‘the largeat’ -.! falingle ordér. ever -placed. with a. Hollywood’ ty commeretal Pro-. ” +> udueer. .Fedderson ‘company ianot’ yet: ‘a year: old... ° . tw Do You Lick Problems to Keep ~ Route 66 on Road? ‘Ask Schultz pétevision’s. “tnost. travelled: ‘road + : .ghow“Route: 66". ‘is -packing ‘fts}j bage ‘for. ‘another: ‘Season -of ‘parn-{C -etorming after’ logging ‘60,000 miles": across $6". states. in. tts first. ‘two | “years: Of . existence: .. Logistics’: “of | "transporting ‘the "$230,000. of equipment and 40 men -“Pequired. --to™ produce. 32: filmed _ episodes éach season. on. ‘CBS-TV: yhviously‘poses..a variety of ‘prob-. enis. Man. who“shoulders: those “spemponsibilities. is “transportation * chief: Al. ‘Sehultz,.: “veteran.-of 10:5 ©. years ‘In: the” cemployof: Producer | Herbert B. Leonard: : ‘Under’. “his “gupervision « “the "Route. 66”: caravan has’ ‘kept ‘roll: ing” dn: ‘the’ “roughe st. of “weather, “daily © rilleage:; . fever: “missing.” its . quota; ° “and ‘being charged: with: a only.-one? minor. accident’. -wheri ‘a : collidéd | with: : Baweeng “motorist : One. of: the: ‘show! Ss trucks. :.. ‘Once; however’ in Ely; Nev., ait] 5 hate one‘truck todk‘the wrong ‘turn and headed ‘60: miles in -the ‘direc: -. ‘--¢ion of Salt Lake City instead: of ‘the ‘intended | ‘destination of. Page; Ariz., because’ a key. road. -$ign. had: ‘been removed:. On: thelong ‘haul: ‘i from. Los; Angeles. to: Louisiana’: a CS true? turned ‘up-.missing’ in. the] “wieinity’. of.: Van Horn. Fex.,. ‘but y!: “help: ‘from: cooperative © highway -. patrol and’. sheriff's: -department |: 2 2 lucky. located. the lost: vehicle.. Schultz feels. “Now, 29 he . gays, “all. J. have. to” Worry, about _ is: sun: ‘spots.. “roliing “ stock As ‘corvettes. and. ‘three “passenger cars -. used in’ thé ' shaw, a. sound: ‘truck: “containing * cajhera.. ‘equipnent..and: “mounted with’ a. platform: capable i _ of ralsing:a camera and its opera “-tors ' 28: ‘feet-in: the -air,.’a-35-foot | * som trailer containing . wardrobe ‘and dressing -room, a . generator : . gupplyine: electricity: ’ ‘and: heat for ., the: company... and ‘a. 500+ gallon. ” qupply: of , water,: ‘and. a’ 35--foot:|, “ gomi-trailer. containing’ grip, -prop,.’ fenk and special effects. equip dy Len Hollywood, ‘Aug. a1. Sandy: Gamivings has’ resigned as. ‘ptograni. veepee in, ‘Hollywood th “for. the. ABC-TV: tietwork: ‘to: make .|’ another: affiliation Ww hich’ he'll, dis ", shose, ‘when: he: leav: es. his: -network. tin: mid-September. ‘He. said at: would: involve both tv. and: :fea-|" “ture. picture. production.: ‘His’ réa|. ‘ gon.:for: leaving,. he. sald. was. a Return to production: the ‘last: four: as .aveepee;Cum gnings: came: out ‘of picture produe-. * ¢ion.-to, cast his. lot with: radio: and |: epened” ‘up the ‘department 4n. Hol -Aywood for Benton &. Bowles.” Pre “ ¥lously~ the “had. beeni-. production | -alde -to -Walter. ‘Wanger and had‘ ~ produced. ‘features . at. Paramount; “and ‘Columbia: :: Successot. will ‘be. narnéd.: early. -noxt. ‘month. when: : ‘ABC’: ae ak at. ‘ gonvene-. “here: “with: the web's -Aliates. cans : (BS. he's: solved | this | . ‘problem. ‘this season. . The ‘trucks |~ “flow. are: “equipped. with two-way: o radio communications. . ‘are’ Institute :of Bristol. “Myers: and Goodyéar. ‘Tire IV Coast Exit Cork, *. Mennen ‘ CBS-TV. Sponser Coin On College Football Kickoff’ a College Football. _-Kickotf,” ‘taped ‘fteatiire “preceding. the: 162° NCAA | football -: games, _préems_ ‘Sept. “15; ‘with ‘three ‘sponsors un-. derwriting® ‘the Saturday afternoon. . pre-game. series from 1 to 1:15 p.m.. ._Two sponsors are: Union: : Car-: ‘bide: for. Prestone .and ‘Thomas -| Leeming :. Pacquin: .: for . Barbasol.. “College ‘Football .: Kickoff” “:pre‘sented before. ‘the ‘nine ‘coast: to “coast” NCAA. football games;:. will: ‘spotlight ‘interviews with..coaches -and..stars of the teanis playing that “day, and. include * ‘a. visit .with. each | team: during” ‘a:.s¢rimmage. session. “Chris 3 Schenkel will befeatured “lin ss Sea 1006 Windfall CRS-TV. -becanie.. thie first net: ‘work. to ‘sell out: ites "62. election. night Coverage, ‘a“package | which * includes three. election. epecials as -well. “Se ” Underwriting the. $700,600. ‘tab. and Rubber ‘Co:: -The buy for Insti-: -tute:.ofLife“ ‘Insurance represents ‘that. outfit'sfirst” Plunge: into’ net ‘work teleyision.. « . “In ‘addition: ‘to. the ‘eleddion ‘night: -coverage: of Nov: 6,. which will. run. from ‘7° p.m:.on-: ‘through. the. night | until substantial. Congressional and: ‘local ‘returns: are in,. the package: consists. of these." four’. specials:. ‘On -Oct.. .31,.:a° full ‘hour special, |. slotted at: 7:30. p.m. Nov. 4,2 half=] | ::Phour: special, titled®“Election: Prea ‘tL view, "Nov. 7, : . | wrapup. from, 1:30 . to. 8: 30-: ‘P.M. :ans-election hour ‘The CBS-TV.. -$ponsor: coup “put: that. network way ahéad ‘of NBC[TV and ABC-TV: «in: ‘selling: the’ election: “event. test: of the} Rit of: three Arthur : ‘Godfrey ‘CBS-TV: ‘specials. for: next . season. |: . ~| titled “Arthur: Godfrey. ‘in Holly-. . With: ABC-TV for. eight. ‘years; wood,” has’ been: sold to: ‘Armstrong ‘James and ‘Quaker’ State Oil” Refining.’ wo -Initialer: wilt. be.‘slotted Noi: 10, Saturday, 8: 30, to:9:30 p.m: “Arthur Godfrey... in‘ Hollywood” . is“ de-scribed « ‘aS: & light-hearted: -once -over. of. the film ~ capital. inter-| ‘spersed With: hhuman interest ‘| touches. -members of -the cast will. be. an-} Guest ~ stars: . and: ‘other! nounced... . Producet-director will. ‘he Perry. Lafferty : ‘and Hal:. Kanter | oo aH hhas. been. ‘inked to do. the: receipt the’. five: +1961 $32. 956,164. “And;..as’ ‘evidence. that, ; Life. Insurance, |. a: ‘salutary: effect’: on non-network | ‘430 -billings,.. “Upcoming:. event:!-$3,000,000 in the: clear.: for’ CBS-)TV. also. Will, represent | . the-first. on-the-air. web's -: “permanent. ° “election . ‘unit, “theaded.. -by: “exec. producer: “. Bill “Leonard, ‘for’ ador election’ night coverage. Fea, te Mab Trio a! pons oat pbs ~ For. Godfrey Special boast. a. $3, 000, 000 ‘before faxes) 4: profit statement: © And:interesting-.| rly. enough, “WNEW’ ’s billings-&- ” the: vital: statistics —-particulatly | ‘those with.‘a’ dolar mark’. before |’ , them—coneerning: New. York radio | oF ge tones. 2h a qo ‘ ‘Upeoming ° “aind | “the next, “six so -| months should tell the story) is the _-thottest ‘competitive ‘battle -in: New |: . | York’s radto history, -both’ for the |. | rating” and the. dollar. “Major in | terest is. focussed:-.on four. group-} easting enterprises—-the: Metropoli tan-owned’ WNEW; :whi¢h was set-: ‘ting the nation’s : radio™ indie . pat-| terns back in’the Bernice Judis-Ira} -. ‘| Herbert: days: the. -RKO:.General|" ‘1 owned WOR:. the: Westinghouse. owned WINS;: owned: WHN (ex-WMGM). ‘Who'|:: ‘comes out in’ front. (and WOR with. ‘its ‘talk-talk-talk “plus -:news . for-| ‘mula presently has the rating edge) | | will. depend: basically on: ithe. music’ .& news..patterns each’ with: WINS and: ‘WHN, the two'most. Tecently: acquired, “and: .-the.. ‘Storer throes. ‘of program. juggling.. if Intra-tradew ise, | execs “‘most deeply “involved”. in -establishing. ‘the. new:,WINSfor-mila. *for:. “Westinghouse—namely, | Dick: Pack: and Bill: Kallen, WBC-|-§ T-V--and. Radio. program chieftains, |. {respectively and.: Mark. Qlds, -the |. -Station’s new. manager... are. ‘mem-"| . ‘the .WNEW | _Alumnt) Assn... “ le gett . Storer bought WHN for. $10: 000,-: bers.: of. 000". "WBC -“paid: '$10.500:000 . for | | WINS... “They represent’ the high-||.‘Lest prices. paid to.date:for. AM out= " Hets. . ‘\-trate how much of.a stake WNEW has in:the bitterly competitive bat‘| tle-which is getting. into full ‘swing, | based’ -on., existing. market “valua‘tions and’ ‘amortization breakdowns. L. And: perhaps. to best. illus it's. :considered . very: likely: : : that! Metropolitan boss, John: W.. ‘Kluge. | eould command. somewhere ‘in: the ! neighborhood of $25; 000. 000: for. his | Gotham: AM. operation:.. This; ‘of course; is prediéated. on: some, vital: and --fasvinating. gee |. whiz: ‘statistics . which ‘are: not gen|. ~ AT-$82,956, 104} il. ‘evolve, | “stihl. ‘in othe: 7 ‘|. committee -has| been confabit’s ‘an frifer_ esting: commentary that ‘the ‘three |. _ RABDIO-TELEVISION 7, i rth aL : Geting TV Footage Out of Russia “Poses Problems for US. Networks; i You Let Em Pre-Screen It’s Okay -+. It's understood that the Soviet “Hate That Perry. Mason’ ‘Philadelphia, Aug. 21. ‘Perry Mason always |-wins :. his: ease, but he can’t ask ‘the, Nation's ‘District Attorneys. to like it.. The. DA ‘in the net-work -show . always winds up ‘Jooking a little bid.stupid. and.‘ the © National Association | of ’ District’ Attorneys, ‘in’ conven-..” tion. -here™ ‘doesn’t. ‘like . the’. image. . ‘What's more ‘they plan’ to. : do something about it. At the _ final: business . session .of the” prosecutors’ 13th annual con-férence, ‘the. members. voted to: have an executive. committee .hegotiate . an@ put through that’ contract “with Warner” -; Bros. fora ‘t¥. series: ““depict-. : ing a DA“in his true light.”"~ . __< Edward. Silver, . Brooklyn, .: ..N.Y.-district attorney, said. the bing with WB for ‘tive ‘years about. ‘such’ a show. V-Guild Lesiters (When & If) Blow To Feevee Forces If. ‘they ean. " pull: ‘it’ ‘off, “Westing ! house Broadcasting. Co.'s: bid foj. Laequire : ‘Broadway legit. shows. for; I televising. on. its. five-station ciiain |” could. ‘wind ‘up ‘as a: terrific, body: blow ‘to the’-toll-tv .proponents.:. — simultaneously, With. . their : ‘pre-. ‘mieres:on Broadway: has a long “way to'go ‘before the. curtain -goes |" = fu: on the project (see. Separate} story). But it‘ nonetheless indicates to: toll-tv’. execs the “lengths to. which : the. tv. broadcasters will go}. Yailroad, erally: known ‘to:the tradé—that: ‘in? “for: ‘suitable. programming. material. ‘years . spanning ° 1957. ‘to inclusive; -WNEW grossed | | Broadway. ‘shows were. slated.to be |’ ‘among. ‘the prime. lures: for: ‘coin-| ‘box. television’ along. with. Some | | | White. Paper” WBC's. efforts to: put Broadway| plays: on, tape ‘and televise them} 25 government. pre-screened the entire hour of. a show on Russian education which ABC-TY will soon air in. the. United States. As. objectianable as this: may seem to -journal | ists, pre-screening and even pro cessing by Russians are evidently commonplace. If you dont’ play. ball, you don’t.get your Story. or, -| at least, the Russians make it hard er ‘than ever to get it—and. often, : they'll ‘throw up to a dissident : {news outlet the allegation that-|-other newsmen are playing ball ‘The Russians don’t Jike letting ‘tv. footage outside borders unless it has their stamp of total approval. 4 If a tv source permits the Russians to. pre-censor, it gets ‘more footare.out of that country than. its. rivals. Indeed, it’s: just. plain tough all {the way around when atv of news-. . | reel outfit is” trying to doa pic ture story on” almost. any part or |jthe Communist world. NBC-TV did a on. Communist™ China, and (as was then reported. in. VARIETY): the network had tre-. Last season, {mendous amounts of trouble even finding enough ‘eelivls'd te vJid ly fill-a third of-an hour Muc 1 sf ‘the stuff ‘finally ‘used was: six or more months old :nd. at that, had been made by Europeans in almost bootleg fashion.. That some people ‘believe: the show: came. out well. obviously had nothing to au: with help from the Communists -.Last week, ITN; a news orzanization ‘in. Europe whieh has a “ABC's Soviet Entry. i. ABC News’ has. reportedly: ’ ‘been: promised .the right to film another. full-hour tv Stanza.. from. inside. Russia—: ‘provided, ‘or course, the Rus sSianscontinue . having the right to ‘pre-scr een the. foot°” age.. . Choices: are: said | to, ‘be ‘a "study of the. “Trans-Siberian © a ‘subject: also sought. by. NBC News ‘there, or a. pieture ‘story on the Soviet woman: . the: new: hot competition is: having | top. films’ and’ sporting. events: “One ° ————S—— radio: ‘business, ° take a. gander: ‘at what's ‘heen, “happening: since. the” first: of. the year; As:of Aug: 12, the, -| station. Was. 9.4% ‘ahead. ‘of. the. pill Angs for a ‘compatableperiod: last" year. “The “1961: take: was “$6 AT2,430: .That 9.4°%is.enough to guarantee that’ WNEW. will close: out 762: | by: topping” its” -alltinie. $7:025.567: billings: that: were. -Tegistered. in-‘59.; ‘The’ beauty: Of | it? ‘is (and: w that: should probably : ‘merit . that’ .$25,-. 000,000 -pricé tag should. Kluge get ae:% hankering | +o. linJoad) | is’ ‘the fact . that: nearly | 50°C “gross --biz ‘répresents: profit: of ‘the. ‘station's For: example, out of.last year's: “$6. 472, “WNEW : wound * up) ‘Since ‘WOR. also boasts. ‘annual’ ‘billings in ‘the: $7:600,000. area,‘ this ! 4g-another .instance-of a. single sta|. . tion that. could. ‘probably command ‘& °$25:000:000 «asking: price . -(al-' ay | through. ‘what margin ‘of’ this’ is: profit, Tom, O’Neil's. RKO: General. isnt: tipping.*. totes profit’‘picture’ offers. an interesting::: paralle! : vis-a-vis the. world’s rich-. est ‘station —WCBS-TV. . Thatfive| " ‘year’ WNEW. “Bross of « $32, 956, 164'| ‘compares ‘favorably with’ a. single’: | been under Lou Dorfsman at -CBS | TV, is ‘moving over as the new boss .And ‘it’s practically -an | of ‘advertising .atNBC-TV. ‘He's ‘year’ 's billings for. the CBS. flagship | tv station. . open ‘secret that -WCBS-TV: comes. ‘out better than $15, 000, 000 per. ane. “nur din” profit—or:” about 30%; game ‘as WNEW...° : In. these” days: “of. lamentations | ‘over. “Tadio’ $ fate: the WNEW. score card” ‘has Pinek-me-F'm-dreaming, -been. with -NBG-TY. Hor. some. 10. : Hiimplieatlons. : eee | protecting. that investment’. ‘and |: Few: are: ‘the ty let: alone ‘radio. nenee does ‘not intend to-hurt.the 4 signed early this week Broadway show,’ “Gideon,” has‘al-{ ready. been-: utilized “for ‘a feev -e6 | ‘showing. But. if WBC can put. over-| ‘its plan. totelevise a half-dozen j ‘| -Broadway-: shows :a year for. iree, f i toll-ty. “will. have to.come. up with, fa. new. “form. of ..entertainment : ‘| blockbuster to Spark its home: boxoffices... I _ At present, “WBC’ is. only” con-eerned with-getting. the legit: 7 project off the ground. The broadcasting “chain has indicated. that it ‘will angel dramatic. productions ‘in | ‘the same way: that..therecording. . ‘companies have invested in Broad-: way. musicals. The WBC. intention, : ‘however, is. not to. compete. ‘vith | otlier backers in likely: smash: hits.:; but to make: ‘possible’ the ‘prodtic| ‘tion of plays that are not obviously | : commercial, : artistic merit.’ ‘ If. the" WBC. plan: works: out,: it's: expected’ that WBC will be shelling out an. average of ‘$125,000. per | splay: The tv.chain has ‘indicated ‘| ‘that .it :is © definitely interested in ., Wontinued ‘on! “page 42) Join Porter’s 8 NBC Exit, | “-(BS’ Grossman. Tapped Lawrenice . Grossman, ‘who -has. ‘replacing.:longtime’ ‘director of na-' tional: ‘advertising and. promotion .at. NBC-TV, ‘John Porter, who: Te-| Grossman ‘ts now. an assistant Copy. ‘chief ‘at CBS-TV, Porter. ‘had Ayenca, : aa An — Men tnt ret wee “but -, whieh have, _ working arrangement . with: CBS. News, fed ‘the’ American network what. itdeemed legitimate footage... ofa Russian. cosmenaut -takeoff. ThePictures were picked up in. West Germany by monitors of East German. tv. .Insome: way, accord ‘ing to sour¢es. in the U.S. the. }-Communist. East Germans left «he | ‘impression that the footage beiig ~ aired was of Lt. Col. Pavel Popo‘Nich, orie of the two most recent. "Russian .cosmonauts _ when, .as‘tually... is ‘Was footage of a much older manshoot. So, in this case, the non-Communist tv news out ‘lets were. fighting--not a deliber.. ate attempt, this time to.-edi. or © 1: Withheld picture news by the Comamunists—but instead’ what appar . (Continued on page “4 Danny Thomas ln Dana NBC Dickers NBC-TY. .and Danny Thomas are’ “| quite: near: _agreement on a pilot _{ film, to be fronted: by . ‘writercomedian Bill Dana. If: the deal. for the half-hour situationer is firmed, which is believed. quite probable, then it’! “mark Thomas’ first de‘parture from: the CBS-TV fold since moving over there several years ago from ABC-TV. Deal is based on'a Dana. spinoff. that was shown on Thomas’ own CBS-TV show. {Dana has made & number of appearances on Thomas’ Monday web. half-hour.) '. Dickers were being. carried on: by Thomas ° and partner Sheldon :. Leonard, with. the. NBC-TV high brass. a