Variety (August 1963)

. .. ew Serre” : ry Sponsors. and. agencies are “equally | _fthe group’s : recommendations, for ‘with: on-the-job — training; ‘that the: -tlHients hire ‘Negroes for teleblurb.|: _imporatnt segment of the popula_ tion. He echoed Otis’ ‘contention Setting to you,” he told the. Holly -mood will not go against that mood-|. east, $ay you need have. no fears,” citing | ‘public opinion polls as evidence) — ‘ paign; and its objectives:. -out negotiations may. seem, we are | retary of. ‘AFTRA. which hosted ‘the: Tmeeting, said ‘we are not. here to . able’ demands: an policy agreed: to sometime: ago between AFTRA and. major elements ‘race, —a Continued from page 33 ——a | practicing a: “systematic exclusion” of the Negro when it came to jobs. |” guilty of perpetuating racial dis—|‘ crimination in fhe .broadcast indus-’ try,” he .charged. — Mickey: Kroons, a member of the | ” tv-radio. ‘committee; then presented | an open-door. employment policy. industry. scek to employ Negro | personnel in its. operations both before-and in back of. the eameras;. elimination ‘of. “false” job. requreSATURDAYS: 9: 00-11: 00 ments; that agencies: and -their announcer jobs, and in other. .in-|. dustry positions; an apprentice | program: be. established, to provide |’ technical training, with special at-]. tention ‘to Negroes. L Tolbert told the assemblage “you are all equally. guilty,” and warned |° continued exclusion..of the Negro/ from opportunities in tv-and radio | will result in “bad will” from: an] May. 25 THE. EGYPTIAN”. mt = Jun: 3. “THE DESERT RATS” that the industry, while realizing | . millions of dollars from the. “vast |. and important” Negro market, was at thé same time: denying Negroes equal. oportunity.. ; Wilkins urged employment. of the Negro behind and in. front of the |. cameras. NAACP’s campaign is not |. punitive in intent, he ‘said, adding | the -group, has: targeted ‘quite a: number of’ industries in the nation, mentioning specifically the build-| ing trades. industry. “‘We are just} SUNDAYS: 8:00.10: 08 May: 19 “THUNDER. ROAD”. o -1958,. 7 May 26. PRE BIG “CAPER”: wood. audience. An ad. agency which ‘is “hep”. to the American |. by practicing discriminaton, he}: “ averréd, adding that he feels there | has been a “breakthrough” in. the | ‘that there now. are some}. technicians, a and “news. 1957, Negro cameramen, writers, interviewers... writers. He told: industryites: Suh: 9. “TROOPER HOOK” “ would the -majority of. Americans. favor |. . the current Negro. civil rights ' cam-. . British TV Drama’ —, ‘Continued front page 30 —". “No: matter -how. stubborn or: far f seeking only a.fair shake and. to]. build a rote and better econ-|.-completing, the ITA's 15-piece | omy, and a‘stronger country mor-}'. : ally. and spiritually.” he concluded. jigsaw inside eigh t years. Claude McCue, ‘local ‘exec’ sec-. |Indie-Equity. winter’ of. 61-62 followed from the ‘alteration. of agreements : ‘pertain-ing to program: repeats. New arrangement ‘enabled regional * -sta=< dions to ‘screen recorded: network programs at times other than those, ‘when they. were put. out by’ -the .| originating .. company. Greater defend ourselvés, but. ‘to’ see what more. we can 46,” and expressed hepe -there. would be an airof mutual confidenée,: that subsequent negotiations would. not be based on “threats,. intimidation. or unreason He read a” joint statement: af operators: “has, according to. the: ‘Authority, ‘been--used increasinglyand stations’. schedules. ‘vary more and.more as‘a-result. Importantly, this freedom to maneuver has also. in employment of talent. because of sparked a. big: ‘upbeat ‘in: the. excreed, eolor, ‘Or: national ‘change of. ‘Programs . between! .. op regions.. _ of the ‘broadcasting, advertising. and recording . industries pledging. there would be. no. discrimination origin. I: “A. valuable © byproduct” “of ‘the. -dispute. during’ -the | | flexibility: thus gained -by the local |. Total, Area ‘Homes: ‘463, 800 . | ‘WRCV. Metro: Rating: 24° Share. of Audience: aa. Program: SATURDAY NIGHT. MOVIE. ” May 18 “GENTLEMEN: PREFER. BLONDES” Marilyn Monroe,. Jané: Russell, Charles Coburn. 1953, 20th. Century-Fox, 20th. Centiry-Fox: TV\{.. Peter Ustinov, Gene Tierney oo: . Victor ‘Mature;.Edmund Purdom “ "1954, 20th Century-Fox,. 20th. Century-Fox TV 1 ~ Jun 1 “RIVER: OF NO: RETURN”. fee Robert: Mitchum, : Marilyn” Monroe,: R “Callioun. -1954,. 20th : Century-Fox, : 20th Century-Fox TW Richard. Burton; James Mason: | -Robert’ Newton, Robert.Douglas _-. | 1953, . 20th. | Century-Fox, 20th ‘Century-Fox Ty * “Total: ‘Area: Homes: 294, 900 WIL Metro Rating: 13. Share ‘of. Audience: oe Program: SUNDAY NIGHT MOVIE. ‘Robert. Mitchum, Gene: Barty, Keely’ Sovith United Artists,. DAA Rory Calhoun, Mary” Costa’ | United: ‘Artists, UAA. Tan, 2 “SUBWAY: IN’ “THE: SKY”. ne Po Van Johnson, Hildegarde Neff, 1959, United: Artists, UAA.. Joel Mcrea; ‘Earl Hotlines, Barbara Stanwyck . 1957, ‘United i Artists,. UAA, On a VARIETY. -ARB's ’ weekly ‘chart offers a: day-by-day crialysis of the top. feature evening ‘slots in a . particular ‘market, On. Saturdays and. Sundays, daytime feature. slots. complete with nighttime pix ‘periods: for designation’ as the: top feature. slot. of: the day: The: analysis is confined to the top rated feature slots in. the. ARB measured period, broken. down by. days. in the week, The ARB measured. . period ‘usually covers three or: four weeks, ‘Other: data. ‘such as the time slot and average share. of “a audience. ts. furnished. Top. competition and’ competitive ratings: ‘also. are: ‘highlighted. 7 . (Continued: from page-44) = ‘ic ATV Ibs. a Healthy ~ Involvement i in ETV, Dalton Tells FCC Head ‘Washington, Aug. 13. ‘Comminnity.. antenna television: hasa strong tie to educational: tv, Wiliam Dalton;:.prexy (of: the. ‘Na-. tional Community Television Assn. ‘told FCC Chairman. E. ‘William wrote, | station operating: in. CATY. service: }areas. are carried by.one or more. * community. antenna’ systems. The NCTA prez. said. the “‘assoti-. ation is now: re-examining: “its: role |: ‘in etv.and planning. another. survey of CATV involvement. Henry. At Henry’s earlier request Dak ton described’ the ‘relationship -between CATV. and-etv. © “The: ‘CATV: industry,” Dalton. “has: made ‘significant ‘contributions: to: thenation’s: schools. in. bringing’ the signals of: etvstations. to communities whichwould otherwise “be denied the: benefits of educational television.” “Dalton ‘said ; 42“of | the: 56° etv} Seman’ $ FM —a ; Continua from | ‘page. 32. — . | ‘our ‘work | has been: a ministry ‘of WTIc ‘TV-AM-FM ia downtown ‘Hartford's. breathtaking. Constitution” Plaza, have been impressed by the: main lobby, fhey'tl ‘be enchanted by” the entrance. to the third floor lobby directly onthe mall and soon.fo ~ be: opened. for the. first time: Opening has. awaited the completion of other magnificent structures of steel and glass set: ‘among: the:shrubs ‘and me fountains. of the Plaza. Broadcast House. was the first building to. be} completed and 1 occupied i Ta the e great when renewal, project. (Adve. J... ; comfort, . + “ ing: ‘at’ thattime;” ” ‘he added.. Interest: ‘if. a group of ‘Houston | ‘business men ‘prompted the organigation ‘Of the radio: station. An. in| © terdenominational‘board headed by| .¢.--. _ J} Dell .-Underivood, ‘prez ‘of Houston |.:-*\: [| Christian Broadcasters, is.now re-| sponsible. for: the station. --Semaan: is . -one. of four salaried | ‘state. menibers. ‘Three. of these. are. . ; tr nati i ca = fl full time: ‘workers..: hick GREET VISITORS: tf. Visitors: to. “ Broudeast House, Rew, home of os . | includes. ‘salaries, : utilities . and all. | other costs, This-month we're still | $900: ‘short. We have ho commer-: “Our monthly: -budget of $3, 200 -cials:-and ° when contributions: fail ; to come. in. “Well, ‘ maan concluded. . 9:00-10:00 ‘May élected. directors of.S. ‘H. Ben-: \-son’ ; ‘Partners are Tan Thomas and: Leon | 1 Lerner. ‘lege: Shortly to run courses in. ad-. pointed S.. H. Benson to: handle: all advertising in the UK, Ireland. andy Iceland . | Evenett 8 Desoutter, gained. five | new accounts | ‘Metal Box: ‘company for all canned Mainly on tv with 60-second. ‘spots | -on all stations. Prepared by. Mather | ‘& Crowther, | | weather: forecasts. as aids to timing | | of spots. _ especially ‘the portion |. from midnight to. 6 a.m. ‘Some: ‘prob Jem is more. likely. to be troubling | : people. who are’ awake: ‘and. listenos gometimes things look. |. tough, but. ‘the -Lord:-hasn’t let us |. down: yet, so I’believe. our ministry |" ‘must. be. part ‘of his: Purpose,” Sebee NBO: Star Time. [among : ‘show: talents and” ‘their. agents prevented. uSe: Of anything ‘fa page and two-thirds: bleed,. color : Faction, shot of. the Yankees’ Whitey . Ford. a : |. Each: ‘night of the. week is treated: jin order with: pictures: and. text, -falong . with the. above-mentioned "| Special: séctions, ‘and: the layouts \are adaptable’ ‘to’ ‘local ‘stations ‘for . . TOP COMPETITION: ‘STATION: & . . 4 newspaper ads. ‘Other spreads will, PROGRAM TOTAL: HOMES | py, adapted to a trade mag supple“Lawrence Welk WFIL, | ment to.run pre-Seasgn. "*::9:00-10: 00 488,400: Ho ong is. predicting. ‘how many eo : ‘mi ons of copies will go out be-Giinsmoke “WCAU ‘forte the season starts. (there are. -~ 10: ‘00-11: 00: 365,700. .| even “regional editions” with dif ‘| ferent times stated for central. zone . “| viewers’ and either-coast’ viewers). “About 50,000: were sent to affiliates’ 4 for: VIP" distribution locally, . Print os order..is. elastic. And’ énough: re-* | quests -at:=:the two-bit tab . could | make -'the book what. the: ‘skeptics ‘mistically. all, “self-liquidating.’ 7 ~ AEN. Berlin’ — Continued: trom Page. 32: — “+ 40,000. watts ‘with arange ‘farbe-. ! yond: the ‘boundaries of "W-Berlin: © TOP, COMPETITION. ‘STATION. &. se ‘It -isnow. the only station of its — PROGRAM. TOTAL HQMES ™ [nd which. broadéasts around ‘the: a _.. Peloek. .With: about 17% of the net-"~ ba sue Gan ** "| work programs for the U.S. Forces’ a, | eae | Europe originating in. the studio of Bonania" WRCVY. | | AFN-Berlin, a. great many.of the 407,600-) ~ ! personalities: from this. “eity ‘have... | become. familiar’ . throughout: -| Europe. “With regard ‘to’ Berlin, I there . are -notfew: eriti¢s who. re-.. | gard. ‘AFN-Berlin as this city’ Ss. best | radio ‘station for its: ‘broad range of ‘| programming. Sergeant ‘George a for the station, _ Anew: ‘commander’ ‘Has just taken | over. the reins ‘at AFN-Berlin: Capt..: | Lowell: K. White. A. veteran’ of: .17 —— | years “service: ‘in’ the. Navy’ and: ” . | Army;. he. came to’ Berlin ‘after at:|:tending the ‘Broadeast: ‘Specialists: “|}Course. at) Army: Information’ | School, Ft: Slocum, N.Y: : Another White, Mark: White. that ‘is,is. still... ‘the-station’s. ‘program director. He Landon Agencies _ + Lendon; “Aug. 413... Hugh’: ‘DeQuetteville. and. John} . Two. new appointments to. ‘the board: ‘of Hobson, Bates’ & | ‘more. than a. \. dozen. years. British Westward. TV. Trims. Its Directorate a London, “Aug. 13. “Voluntary trimming: down of the swollen board of directors of: Westward-TV, -regional. : ‘indie... station. which ‘saved itself from: fiscal. dis-:~ City. of. ‘London ‘Col vertising : . , Alitalia aitlines ap|: ‘On: their first anni, ; oa A joint: campaign. by the Steel. Co of ‘Wales ‘and: the soft ‘drinks: isto: be concentrated: ‘rapid economic cutbacks;: has. taken no. one in: the. ‘business here. ‘by. surprise. ~ et In.-all, nine. directors have Te." | linquished . their. positions: leaving ‘Campaign will use * ponisvilie_Chiarles’ Mastin, ‘Treat. the company’s anrual. meeting; . cently’ appointed sports: editor. of |: WHAS-TV;,: AM, ‘is .anative Ken-: tueckian and -brings., to. his new. still get. no: dividend,’ though the ~ future looked : “brighter. Ton position .wide experience in oe, ‘sports: Mastin called. Kentucky | _ an football and. basketball: games for:|: San ‘Antonio — A “Jark.! ‘Jam:. “poree”. will be: aired. each: Sunday: here on. KAPE from 1:30 to 6 p.m.. ‘The. series .will be: aired. in’. Co-. operation with. the: San.. Antonio wate. Society. mo a Kentucky netiork:of 37 ‘stations, | and was sports director at WEKY, Richmond, Ky. He is a. graduate: of |-Eastern ‘Kentucky © State’ College, rand a Korean War vet.” ! 40,000 LAKES ; TO \CHOOSE FROM... wan : inarvelous: Minnésota— a “each one with something .to offer. ce in the way of outdoor enjoyment, “For indoor ‘enjoyment, “KSTP.. TVi is. the. first: choice, providing superior entertainment for 810,800 television families in this active, growing ‘Northwest market with. more. than “FIVE: BILLION DOLLARS of spendable j income. | Sg | 100,000 WATTS: *.-NBC MINNEAPOUS + ST, PAUL —= Continued from pare 33. =z a specific). A sports spread features. __ | at--McCann-Erickson. would. ‘eupha-. _ .| Hudak rates as*Berlin‘s' most pop-. ‘ular’ deejay. He's chief announcer... o has been. “with this network: -for aa aster earlier in the ‘Yyéar. ‘by some: .” |a board ‘of. 13. ‘Move ‘became known held” in . -Plymouth,.-where ‘shares . at holders were: also. told’ they. would *