Variety (August 1963)

ert oe ge at : Seek here Boe 2s x , WIND'S SUMMER SPARKLE. With Eddy Arnold, Sebastian CabPhyllis. Diller,. ‘ot, Mort Sahl, Charles Farrell,. George: Jessel, Phil Foster, others Varieus. times, daily. WIND, Chicago WIND gave local radio a potent shot of showmanship this summer when ‘It elected to spell. off its vacationing: deejays with a different | ‘name personality each: week. at. aj considerable outlay of money ‘for ‘an AM-er, about $1,200 per. ‘The guestar promotion -is ‘still “ going on, with Les Paul (ex-& Mary Ford). doing the chore this week, but the fancy payoff in the. publicity fallout and — word-of-mouth was: evident: some. time ago.. How ‘Many new dialers were lured’ to. the station for any or all-of the star ‘lineup is: of course | impossible}. to estimate, but what is. certain is that the stunt has added vastly to thes Group Ww. station’s: ‘big: time| “One thing it seems to have: prov-. ‘qd is-that the jock. traderequires: g special kind of. competence that ‘foes not necessarily. come naturally. to the show: biz pro with stage ———————EEE__— METRO: GOLDWYR -MAYER TELEVISION PRESENTS view ram ne Lion's Ben | whil 1. * George. Jessel, who preceded Fos-|ter, displayed” the. ‘smoothest -mike|’ = and" ‘screen “credits: Some of. the ‘high-priced? summer:. subs -found: ‘themselves a. bit. uncertain: before ‘the mike sans script, but: they” all ‘| got.-the hang of it. after. awhile, ‘land on the-. whole they . came through -well.. except . for flub bing an ‘occasional commercial or}. weather report. Happily they could} . always. bail themselves: out. of wordlessness by. spinning a record... For all the uneasiness. some: of them betrayed, they-.were .a’ re-} freshing relieffrom the slick: ef-. ficiency of the well-trained’ deejay: ‘and from the conventional .radio voice with: the built-in smile. Phil‘ Foster, whose: voice is ‘about ‘as’ un: conventional as‘. they. come, may have. realized this. when: he cracked, “I’m. substituting for ‘Howard Miller, who needs a vacation from radio. Or, I dunno, maybe the ‘audi-. ence needs .a little . vacation. from: Howard. Miller.’ ro Foster, . ‘who . worked. the eaily morning: shift. last week, : was ‘the only guest: deejay who. -eouldn’t be: trusted. with ‘the’ commercials; | partly because -be . botched. a few | ‘the first. day :and. partly’ because it was deemed chancy. whether the’ ‘sponsor’s. message would’ -cut!: through his.Brooklynese. ‘The.com .fic sometimes got tangled up in .a | spontaneous bit of _philosophizing, | [but he was funny. much’ of the": | time,.and-like the others hesooner | ‘Fordham $ ‘Educ! ‘or later: made the: listening: ‘worth: e. an manship. of them all.’ Hé’s-of course} _ |never -at'a loss.for: words, but: in}. **Fadditiom he seemed to know. how. ‘to work with the second-hand of the}: }clock -and was wholly businesslike |} with the time, weather. and ‘blurbs. 1 For: him. it: was surély a. labor of love ‘to have. five hours: a “day: in which to unspool. the yarns: about | biz ‘anecdotes ‘and: the. sentimental War is Hell, Lieutenant philosophy. His ‘needling of Jerry | Lewis becameé.a motif, but. other | While war: is history, ‘real (and ry profession) i it fortunately doesn’t have . _ universal appeal. it is. certainly. a. sub-° . {stint the week .before, and there’s 1 Searcely .a. soul in. Hollywood’ or{Palm Springs worthy of name-drop|", | ping ‘who. didn’t: come in-for a ‘word of praise:: Except ..that: ‘the |-* | phrase “a good friend of. mine” be _ject women shun. A recent example is found in television: This past season ‘brought two war ‘slanted. series to home: screens. Their. action ‘and ad7 ‘venture was popular ‘with. men, ‘but was of great disinterest to women. “TvQ found both’shows were over. 40%. more: popular. with men than women. ° This: is. not’ ‘the ratio for top ‘TV suc-:: cess. ‘By. contrast, the reverse ratio is true of drama programs. So,. can. we. have the best of two worlds?. Some: thing military.and dramatic’ for. ‘both. . men. and women? ik The: answet is the peacetime Ma rines. There’s-no argument (and there | ‘better not be) that the: Marine Corps of the learning. problems of the young: -doctor or lawyer—yet he’s assignod tesponsibilities. quicker, has tougher ground rules. For any bright, dedicated : and sensitive young man, Jearning the. . job of Marine ‘is, loaded. with drama, potential. ~ . ments. of. drama centered. around a ‘young lieutenant. in the peacetime . Marine Corps aré being. putcon film—_ | disks: for. each’ of the: guest ‘spielJers, heavy. on the instrumental and itasty stuff for. Sahl, heavy ‘on the} anhour’s worth aweek foraSeptember start on NBC-TV 7: 30 pm. Saturdays. "There's all the. action. of land, sea and. ait. training for the. old “boot” or the contemporary “youngsters, ‘dramatic, occasionally’ traumatic, trans-. _formation ‘Of a: ‘young officer’ ‘from a: “green. shavetail” to a combat-ready -platoon leader. Here is real flesh.and blood excitement of liviig and learning ft on base and. off. | This, series ts. called THE LIEUTENANT: It stars, to quote an accurate press Te-. {news coverage, .| Headlines’ + tigé and image ‘as a station with re-Robert Vaughn as co-stat Already 1. “Lockwood. has earned. much of. what » “Jease, “rugged ex-football: player and film stuntman”. Gary. Lockwood, ‘with it’s like to be a Marine. The Marines ara trying to. learn from: him what it’s “tke to be a TV star; such things. as’. “What kind of-a: date is Tuesday Weld?” Peace, it’ s s wonderful. ¥. : 33 . ad mE REE tee . a Plus’ the | * 428 ‘wise he was: generous. sabout: ‘his | fellow showfolk. . “TE he was’ generous, Charles Far-| rell” was lavish’.in his ..afternoon ‘came’ wearying, «Farrell. was -thor | oughly likeable and ‘worked. with ‘| a-certain. dignity: As “might. be -ex-. ‘pected, Phyllis Diller’ was: razor sharp ‘with her one-line quips and. “Itales of her husbandand kids. Her ‘| week on. the’ air: ‘was unrestrained and effervescent and easily: one :of | the most successful: outings. of the ? Mort Sahl, doubling from a nitery: date ‘in the late afternoon slot,: ‘ad libbed on the headlines ‘pointedly ‘and (in all respects. fulfilled .ex-. pectations. Only problem—and. ‘it’s. ithe: nature of his” aet—was. that he “was.less .amiable. than the. to learn the difficult proféssion of. : a Marine?.A young. marine. has. many: . others,and therefore less compan-. jonable for: radio: purposes. Sebastian Cabot -had charm,. if -not’.a ready’ ‘flaw: of small: ‘talk; and. was. amusing © in. deadpanning those “| pushy ‘commercials with British understatement: in. that .theatrical voice. . Eddy. ‘Arnold, ‘who ™ led: :off'|‘the’ .guestar Iineup, ‘had . ‘all. the. virtues for .radio.. He ‘was ‘folksy .. {without striving’ for it; friendly in|: : Ja low key, wie of speech. ‘and: oc; au Sound off. Right now al these elez casionally wit _ The talentS cortment ‘was nice-|. ly. varied, and full of contrast ‘on several. levels; -and “-WIND’s. music planners. picked. ‘the _appropriate: countrified for. Arnold; etc. Station. {must be satisfied with ‘the: results, ‘because: it: has: already. committed |. itself: ‘to repeating : ‘the. Promotion’ next. summer. me Les. Radio F lowup Conner Metro ‘Headlines rae Montreal’s CJAD, foryears, : has | been ‘the | prime radio outlet for. and with “Metro “has added. to. its ._pres-| ‘audience being: interested . in mat=} -ters. beyond chatter: and. Pop, rec-ords.”: |: “Headlines” has been’ a ‘success almost from the start some months ago, with: ‘Sidney | Margles, one of |the: more active .news. diggers: .a‘round town providing. on-spot covve PE Bs ae wa noe ae Les Crore ae Sa eS dn. educational ‘tv. -Week-long meet‘ing’ will. consider: new: patterns in student: grouping, school architee| | ture’ and. equipment. arid programs. ‘Y of: mas’, ‘média study, ‘says an an ‘Privett, : | UATV’ § Caproduction | -On ‘Gillligan’s Island’ | “United: ‘Artists TV ‘has. signed for the «series, | a. 9 aiage ‘of important local develop1] ments. . 2 |. Sponsor is ‘Cameo Cigarets, prodi ¢ ‘uct. of Imperial Tobacco, which is » | guaranteed three broadcasts daily, | * | six. days a week, eachof. a few} minutes: duration, but long enough: to give listeners. the essence. of ‘the important news. development. . “Idea is foron-spot. reporting. of fast-breaking. news including dis-~ -asters, civic "government -stories, ‘coverage from provincial and. fed ete: -. CIAD’s preoccupation. with prop er news. coverage,. under the. direc| .| tion of: station’s: news editor: Doug. Williamson, has placed at Marge lese’s. disposal a‘. radio-equipped helicopter: and station ‘wagon, which |. on-.some occasions has: been part} of the developing . story, ‘such as. a chase after bank bandits, a miss-. ing persons search, ‘and. the like. | --Marglese is the only. radio news|: man in Montreal.so equipped, with |: time for his capsule news ‘reports made available to him at. almost instantly, and he makes the most. of it. In -addition, because he’s bilin tact. with French and English news sources. Drestige. 7 _ hava. TV Profs & Pros' for the series -he -has in’. mind; ‘UA-TV is an ideal partner, provid. | ‘ ing -talent-and financing which he. touldn’t command as an independ-. Merle Miller will:-serve. as-writer-creator .and script: super-. visor. for the series. Robert Alan |. “performing in) night -elubs:and. The profs -and. pros. will gather. ‘Aug. 19-23 forFordham U.’s third |; annual. Conference: on Educational Television ‘with’ this year’s theme. for the ‘conclave, ‘and: the Schools.” * ~ | the. old days, the jokes, the «show |: “The New: Media Emphasis. ‘will. be on the. “new’’ nouncement-. from Rev.. William” K. chairman’ ‘of: Fordham’ Ss communication arts department. | With .an ‘educational theme fea ‘tured each day, the. ‘participants | will include: .Dr. Thomas’ P. Rob| inson,. director::of the New York. ‘City Office of: Cultural. Affairs; Dr. Robert H. Anderson,: Harvard: ‘Dr.. J. Lloyd. Trump of. the Nation. -al Educational. Assn.; William’ D.. -Boutwell, Scholastic Books: ‘Theo-. dore R. Conant,. Ford: Foundation: ‘Albert P. Fredette,. station man ager: .of. WAMG-FM, Albany; Don-' ald. A. Cook, Basic Systems Ine.;. | Robert. E. Lee, ‘FCC; John F. White, -president ‘of NET: ‘Arthur Hunger.. ford, Pennsylvania State U.: Stan ‘lyLapin, _Adler’ Electronics: James |. F... Macandrew, channel :.13, New -York: Barbara -Yanowski, tv ‘teach-. er ‘who appears ‘on: the. New York educational outlet: Caroline Mione;. ‘teacher. at: Gardiner Minor School,'} ‘Bay Shore, L..:5.; Gilbert. ‘Seldes, author-critic: Edward A. Walsh and. Rev. John ™M. Culkin, Fordham; ‘and Neil’ Postman, New York :Uni-' versity, L. for. another. series in a coproduc ‘tion deal, the most recent: being. a projected ‘new. tv ‘comedy series, ‘titled : “Gilligan’s Island,” ‘created “Dy « Sherwood. Schwartz. ‘Coproduction’ is between. ‘Gladasya . ‘Productions. and’ . UA-TV¥. Schwartz has written and will -pro ‘duce.‘the’ pilot — in preparation | for |the. '64-’65 season. Filming ~ will a take Place in Hollywood. BC Taps Wodlinger “| Kansas. City; Aug. 13. “Mark L: ‘Wodlinger has. been ap “painted V.p. and. general. manager of’ KMBC-TV ~ here.. : Bennet’ :H. ‘Korn, president of ‘Metropolitan: ‘Broadcasting, : -sponsibility and. ‘Fespect ‘for its |.’ WZZM-TV, Grand. Rapids, ‘Mich. ° _ shifted him from . He ‘succeeds. -Albert. P.Krivin, who :has been ‘appointed v.p. and. | general. manager of Metromedia’s newly acquired. KTTV, ; -Los:. An .geles --Krivin had been ‘at the’ -KMBC-TV. helm. since the ‘station’ was. acquired by Metromedia about tw, years ago. os € me : ae 8 cee Mawekes eral. capitals: affecting: local scene, His reports are. delivered. incis-. ively, and although: they may ‘lack. jn’ the .détail available: on. longer |. ‘newscasts and. i in ‘newspapers, Mon| —e ‘trealers are given an excellent ser-Vice which: pays off ‘im “beaucoup | ‘Continued from: page 1) — people? his. suite atthe’ Hotel Pierre, he |} sounded. as ‘if he: was. ‘weaned on |f ‘Cooper. explained that |} -since he’d -beeninvolved .in the ce. May,’ -he’s. made. an. tudy of..whatthe coun-: ty and. home agent extension: serv|. ice is.: He adged that he has raised. . | ‘I eral sales: manager, Dick: ie respen : hayse ed)...’ ‘project, si | intensive s \pro boxer, ‘| the: “Tonight” | deal, ” he ‘said, Taside ay | As if clearing with memnibers of the firs family weren't enough of: a problem, the ABC-TV-Robert:Drew spectal set for next month tracin NBC-TV’ also, ‘the Kennedys. through. the’ integration. crisis. had to. be’ cleared through ‘up, the «producers discovered they had. anindispensable ‘segment With ‘editing well. underway and the. ‘final version. about to be el 0 ‘spondent. Robert. Abernathy... film featuring a slice ‘of an NBC ‘newscast. Scene'is of Robert Kenned —_ watching a crisis newscast . from ‘Tuscaloosa featuring NBC’ corres Whether in the interest of: good competitive fellowship ‘Or: good 7 “promotion, ‘NBC. okayed use of the footage. FCC has established a: ‘new. educational ‘television: service ‘allowing vie use of channels on 2,500-2,690° mc band: ‘for. use in area-wide school, . systems. -The “Tnstruétional Television. Fixed Service” provides for a : central ‘transmitter to serve: scattered. local schools” or other. points, whera: the signals..will be converted ‘to tv sets. With 31 channels. provided, different subjects can be Sent. simultaneously. Stations licensed ‘to the new service can be used for relaying Pros: ‘grams from commercial and ‘non-commercial ‘tv. station. . o= ‘The eligibility requirements -for the Service are ‘the. ‘same as. for : general non-commercial . teach-vee. oe . . Acoustically: ‘and: visually; ‘the most miodern. concert: hall ‘in Italy ig 7 -The seats are. ‘yellow-upholstered,. \'the new auditorium recently. opened. ‘by. RAI. (television). in Naples. ° It-is entirely wainscoted in light-toned" wood, and the sweep of tiered gual, Marglese. has. excellent con. + Seats:. climbing to: a-high point on the: back: “wall will seat’ ‘a thousand... the draperies“ are-in pearl. ‘gray. ‘On the. stage,: the ancient firm of Tamburini, organ makers of Crema, have built a 9,000-pipe organ’ whose register. pipes. are. inclined toward: the public, forming a kind. of fan-shaped. frophy. with an extraordinary. . decorative effect. ” Jackie Cooper ple in November; and’ he ‘under {lined sample. ‘The’ network “com| mitment is for 26 episodes, t which _at about’ '$140,000. per,: represents : ‘an investment ‘of | $3, 600; 000. A onetime loner, he’s: now asso-. ciated With. UA-TV. He stated that ent.. Aurthur,. ‘who also has. a number | of: UA-TV ' ‘projects, will serve as creative. ‘consultant. . He credited: CBS-TVwith’ being most. partial ‘to: the. independents. {in the’ biz, as opposed to the major studios .such ‘as Revue and Metro. | TV. Shooting. on the initial episode | ‘| starts September. Series, dealing with the human ‘situations. county: ft. and home agents. get. involved in, le is localled ° in. the southwest. Cooper ‘was’ emphatic’ about. the: | need’ of securing good writers | ‘and. | paying. them more.average. hourlong: series. ‘doesn’t al-| locate. more” than. $5,000 or $6 7000 { for an hourtong $130, 000 Series. “We -plan .to spend... more.’ ‘wouldn’t. say ‘how: much more, | pleading that once. the figure. is 4. printed .“every.. writers . agent ~ in}, town will know.” “He had. ‘such | a facility in reeling ‘off ‘financial data‘ that it: prompted’ a “how. come” question. “I wouldn’t’} be a. former. child .actor.in this. | position” “if I didn’t know. some thing. about “money.” -What -made ‘him. an. expert: ‘onl farming and ‘the . problems of its (Curled:.in the chair: in horses. "Jack Douglas — Continued from page 42 — writer after: careers as a. drummer, . ‘singer and dancer, | ‘Douglas noted ‘that. after he was summoned: by Paar to.’ write for |. ‘program, ‘his’. ap-. ‘pearances on the show. were no|} accident. “That was part .of.. the ‘ear once in a. while.” “So. warmly: were ‘his appearances received, however, that. Douglas He _ has |} ‘been before the cameras 3 with Paar ‘became a favorite: ‘guest. ote ~ + ¥., Child, ” Bus. biographical, “A. Funny Thing: Hap-— -pened: to. Me on the Way to the. Grave”—on_ the ‘best: seller lists.. | riage . He said, the |f | He] AS to the origination of the idea. ‘Cooper ‘said it. started with an: ex-Navy. friend. of | his, currently: involved: in the. work. ‘of a White House’ advisory. group | ‘on social problems. | scribbled. the ‘idea on a piece of paper and: took . it. to. Jim. ‘Aubrey, | CBS-TV prexy. | . “It’s on the air,” Cooper quoted Aubrey _as. saying after Cooper |f rendered his -Short. ‘exposition of | f} the: > project. no He said. ‘he |. |. ‘to WISN-TV in 1959: included ‘work int “to write . and: ap| | about 70. times, fricluding shots < on .. .[the-new. Paar weekly show, and. --| continues to appear on: “Tonight”. 1 with | Carson.. its Present. host, . Johnny The huge. following: he cultivated: ontv helped to put Douglas’ books: My Brother’ Was. An. Only “Never Trust. a Naked Driver” and ~ the. auto -Douglas has completed a comedy. play‘called “Send” Us. Your Boy,'”. which he said. “looks: good for. proe ‘had. ‘been duction.” Although. Douglas plays “with Reiko ‘since ‘his marto. ‘the’ doll-like’ singers dancer three years. BO, he. now: generally’ restricts his activities: . to -writing ’, and. tv appearances. Asked which he prefers,’ Doug: ; las answered, . “Y prefer both.” Sales Sick? 7 With Dick = Dick” “Foerster: sales’ ‘manager. ef I ..WISN-TV, Milwaukee, is ready, willing, | and ‘able te help. sell. preducts. ont. Channel.12. In his. capacity ef genI sible for the local Channel 12 sales J. staff of five In addition te maintain| ing constant; close contact: with the | _ Station's natienal selling organization, . : Edward Petry & Ce. oO ‘Dick's. -background ‘prior. to ‘coming: ° ‘the research, merchandising, and me “| dia “departments of Lee Burnett Ce., | inc.,.for fovr.years. He then moved |: te. the Columbia Broadcasting: System, ‘Inc., via WBBM-TV. as an account exec: ff. utive.. He later joined Peters, Griffin, . Woodward, 4nc,, as a television. ac-. a ‘count executive: His next move ‘brought ce HU him: to WISN-TV: ‘Dick's experience. in working on both | sides of the desk over the years, and | his many contacts, well qualify him: for “his present. position... ; Dick attended. Amherst College; gradqf (uated, and then went. on to the. Uni--§. versity of Michigan ™ -Graduate. School | of : Business: Administration . where he J J received his. ‘MBA i in marketing. Dick and his wife Candy have’ one z ‘$0N,: Christopher and .a dog, Rufus. § I His hobbies. include sailing, golf, and I. skiing. For™ results, contact Mir, ‘Results, ae ‘Dick. Foerster, ., WISN-TV's “Mansin-thee. ~ Know”. Lo oa, oo “ent a em i el alee.