Variety (November 1963)

| BCT ‘was riding last Week| 6 ae § yonewals.by -cur| f nt iat quarter ef nex |¥4 t PCa Caeeeteee ee : year. Tord, Tunic bankrolis . th Sa Bw par eae ata | IN NEW. YORK «vs : ae: fet oe Myete and ‘Colante, whicn| _ Gerald Sherwin and Neal. Molatire Joining WINS Radio-as pros peniewed. its ‘participations in ducers-directors ,:, , Triangle. stations received ‘the 1963. Ameri oo ur other: shows..-Brown & WilHeart’ Assn. award for ite “The Man-Made Heart” show . .... Je Yamson. ‘which bought: into “ChanFreiden, : assistant: to Metromedia . public. relations Vp. Phil ‘Gowan ‘of: Gotham ning” amidst ‘considerable skeptichas left to marry film producer Mike Ripps. n Ave atl By BILL GREELEY. the interests: of “Lux Radio} Right: in the ‘midst of the frenzy [Base oss, pre accompanying. the ratings on the): ‘pew network season, the . Bolling reppery releases a study heralding | by the “big trend” to ‘use of “qualitative data” in ‘selection of spot tv. Conducted: by ‘Trendex for Boll-| ing’s radio. department, study comes as some industryites, Mutual. Broadcasting’s Robert F. Hurleigh “for one, are sharply criticizing the! “use of ‘‘qualitative” or .““demographic” info while arguing that the $2 and less. product lineup ‘in broadcasting sings to. the ‘rich; poor, big and little elements of the. audience. alike. Needless to say, the study also is in-the wake of the Washington rating scandals—and. it js now more than clear that that rhubarb. has created resounding lip ‘service and little more. Bolling veepee Richard ‘Koenig says, “We authorized Trendex. to conduct this survey for us so we (and the industry) could: discover. once and for all just how much importance key ‘buyers at. leading advertising agencies. place on the qualitative. aspects. of the broadcast audience’ measured. We all felt that any buyer would prefer to tse his judgment when it. were possible for him to do. so. This survey: confirms the fact that: most buyers at least. feel they are influenced by the qualitative rather than merely} — the quantity, and we, of. course, | want to. assume that the. est and |e and;*: ‘Joint Rating Study| are soul-searchingly honest objective.” However, ‘even assuming ‘goul-: searching objectivity. on. ‘the part{ of the sliderule .and -pocket-piece|: crowd, the study simply overlooks} the fact that the “qualitative” and} “demographic” info.emenates, from raw numbers, with a little gain, possibly, in the probability. factor} in JIarger samplings. But then;: agencies of Igte have been: offered special, highly promotive studies |. that, however “qualitative” or “demographic” are still highly: sus‘pect: because of the not probable, but avowed, special -interests of the survey’ bankrollers. In the Bolling .study,. Trendex interviewers talked to 56 ‘leading | | timebuyers. at such agencies as McCann-Erickson; J. Walter Thompson; « Young & . Rubicam; BBDO; Ted _ Bates; .“Benton. &i Bowles; Dancer, Fitzgerald, Sample; Foote;. Cone &: Belding; Wm. Esty: Kenyon & Eckhardt; Compton: Grey; and several others.. More than 20% of.the buyers claim they use qualitative data 90} ‘to. 100%. of the time. This ranges| dG YOUNG PACTED 7 FOR 4 STAR ‘ROGUES’ _jate ‘all-psinfully aware. of the at| tacks. being made onadvertising. {In the past. ‘we. have been’ .com-. placent ‘about. them, but: this: is | . both stupid’ and. dangerous.. ‘We cannot. leave:the defense of. our | business to a few prominent men... _-down to.3.6% who say théy never “use it. More than 60% said they would: go the audience-composition | route in buying a show slanted at} women against a show or general] audience with a higher rating. More than 10% said they would take the show with tthe higher rating. Others: gave. conditional answers: depending on-subject matter of show; depending on number. of women reached; time of day; age group of women; level of rating etc. More than 60% said they: were using © ‘more qualitative data in forming essential buying decisions than before. Some said the in-} crease was since the. Washington hearings, others said computers. are taking over— are meaningless.’ ” Koenig feels there ‘is | still” diversity of opinion on just: ‘what constitutes a good. buy in the minds} of agency and.-.ad. execs. “The advertiser. usually—and rightly— feels that sales are his only parometer to a successful -cam ‘However, agencies being one step. removed—and ‘sales results| are often difficult. to pinpoint— have had to depend a great deal. on less exacting criteria, namely artly. be-| same title in 1960. ' cause of increasing sophistication, |. -and partly as a result of the Washington hearings,. dependence on raw numbers ‘has: dramatically de-| broadcast ratings. But, p creased, as this survey thoroughly points. out.” .Sadsing Up AM There's lately been a lot of talk and negotiations re the revival. of many of the old: transcribed radio |. dramas, but so far nething has materialized. Latest attempt to un-| tangle the ownership, residual etc. snarl inherent.in a radio revival. is cratic ‘National: Committee, Dee. 1, ‘Dennis O’Keefe Played | leads ° in Reinsch, as “Total numbers : i terested: in bringing b yack the 386 shows hosted | ate Cecil B. DeMille; who this year is: the subject’ of ‘heavy| | publieity via the 50th anniversary of his feature picture, “The Squaw Man,” and who will be honored in in| ism about this show's potential, is ‘coming ‘back,. also renewing: in the Ron. Cochran : news show." ~ Kaiser, for its Jeep division, has picked ‘up its option in the “Great est.Show in Earth.” Kaiser. orig inally bought this show with the| a 90-minute NBC-TV: documentary| understanding ‘that after the. first “The World’ s Shéwman:” He says no single. person or group controls the Lux shows, which were | contractually limited. to. a one-shot |. airing.. Most ‘of the shows,. he has} found, are. available from ‘any one ‘lof. at least five -sources,: and he feels ‘his own sound overcome any. mechanical difficul| ties in the old disks. . ‘Moss’ research has shown | that | DeMille's first appearance. on: the| Lux ‘program was 1936 over CBS out’ of Hollywood. Drama ' starr Clark.Gable and. Marlene Dietrich in “The Legionaire and the “Lady.” His last appearance was Jan. 22, 1945, when Oliva de Havilland. and “Tender Comrade.” NAB Vote. Washington, ' ‘Nov. 5. Radio Advertising Bureat. | Announcement. of the decision to: combine resources for the audience... Measurement "methodology study was “made by NAB. prez LeRoy . Collins. and RAB ditto: Ed‘mund Bunker. ‘The pact is subject to ratification | {-by. both NAB and RAB Boards of ‘Directors. ” Jf approved, éach, group will contribute $75,000 for the study. Fur-| ther details of the plan were with' held, pending ratification. The agreement ‘capped off sev| eral.’ months . of negotiations be=. ‘tween an NAB team. headed by. ‘Group W prexy Don: McGannon. and an RAB: “committee. lead by Bunker.: os a 7 : Hollywood; Nov: 5.. Gig ‘Young, who has: repeatedly ‘nixed tv. series . offers, has ‘been.| ‘lined upto. star with David Niven: . and. Charles. Boyer ‘in: Four. Star’s “The: Rogues,” hourlong. series for : ‘the: 1964-65: season.. Ivan . Goff. and-: Ben... ‘ Roberte | scripted. the pilot, ‘and. Four Star prexy Tom ° ‘McDermott’ ‘is exec } producer. . ‘Washington, ‘Nov. ‘5. " Reinsch, an exec ‘of the Cox sta tions, was: named assistant .chair| : ‘man and execiitive of the 1964 Na-||He held. the |] tional Convention. . As. in. the last. convention, -Reingch.. will: handle all ‘physical ||: arrangements for the Atlantic City |}. meet. He will also :assist in plan-} ning the convention program... . Reinsch’s Democratic. convention |} services date back to 1944. -when he served as radio director. — |]... .In. subsequent. conventions and |}. campaigns. he -has handled tv and} a radio: arrangements, Moss doesn't “expect. to “yelease ‘any of.the radio shows by then, but| he ‘thinks: he yill have. the ‘clear-. ances needed, and ‘he will: be lookAng for ‘SPONSOTS that. don’t clash with Lever Bros., makers of Lux, studios ‘can. "owas -| $2,510,000: the. previous: year. { for’ ‘the. AS joint tadiorating . ‘atudy was. exactly the same sources as the -agreéd upon by the NAB and. the . gressively: ‘The. ‘Democratic. National Com-. mittee. formally announced ‘what -has long. been: expected—J. Leon-, ard Reinsch will he. in charge of |} ~ © ‘the: 1964 convention. arrangements. aif Reinsch also now serves as: ty. || Radio Consultant -to . the Demo-.] St vo Greatest | 13-week flight, the company would | have. the choice of: continuing in the show or: electing in favor: of. ~ “Great‘est Show’: has. -gince turned into’ one of the web's. clicks this season. and. Kaiser. decided to stayin the a primetime scatter plan. show with its. heavy alternate ‘hour schedule. ABPT's M4 Qtr Net Profit Down | -blurbs ..... Johnny ‘Gilbert ‘was low gross winner.and Bud. Austin low ° Still: reflecting ABC-TV's failure ‘net. winner in: Goodson-Todman’ Ss. Second. annual golf tourney: at : the. ed| during the previous season, American ‘Broad¢asting-Paramount Theatres: estimated ‘net operating profit ‘for the third ‘quarter’ of 1963 was $2, 164,000, compared. with 2, 450, | 000° for the same. period. of 1962. ‘Net profit, including capital ‘gains, $2,333,000" ‘compared -wi Estimated net operating: profit ‘first nine ‘months “was $6,383,000. comipared | ‘with. $8,003, .000 for the same “period: of’ 1962. Net profit was $6, 906, 000 compared. with $7,906,000. . AB-PT: prexy Leonard ft Golden: “son “noted. that. audience. measure ‘nents to :date indicate that “‘the network as well. as our owned tele-. | vision. stations will be .in..a .prostronger ‘competitive. position in the forthcoming. calen-. ‘dar year.”-He reported that thea ‘tre -. business: during. ‘the. third quarter. showed a marked improvement over: the preceding: quarters and ‘was. ahead.‘of last: year. ° Lofidon Agencies London, Noy. 3 London sales ‘department | ‘of -|Granada-TV * is: being reorganized one: specialized sales ‘group. Each. and names: put. forward so far are. | Bruce Croucher, David Shaw and | Charles Conn. Two. ‘main: groups will each comprise. four sales execs |. :... Chairman ‘of the Society ‘of. _Members of the Advertising. Asso ‘clation,; E...J.. Gutteridge,. at the Assn’t. ‘annual. dinner, stated: “We ‘We. ‘must. all decide .... to put a . ‘stop. to the misconceptions and. Jealousies ‘which exist.. We must ‘fight every attack, every slur and “innuendo” . John Simmons ‘be _-peomes a. director of C.°P. Wake“I field,” Ltd., an agency: ‘with which jhe has held: ‘an associate. director{ship for the past. eight: years ... Tapped for Demo Slot ‘One of ty’s: ‘leading .food adver ‘tisers, Alfred. Bird &. Sons, has |. plans’ to launch ite new. range of. sauces and: stuffings on tv via sta| tions in. London, .the South : and’ in| East. Anglia. a ‘Comedy ‘Scripter. SAM. KURTZMAN ‘hes a xoay piece expoueding. Why. Not. Opt TV . * -& + ensther “foright Feature 10 the ae oo. upcoming . 58th. Anniversary: Number i of las other statistical ond “dete-fitled. slated for Dec. 7 segment of CBS-TV’s: “Defenders”. . to narrate the World’s First. Indoor: Professional. High-Diving. ‘Championships to be staged. at. ‘Grossinger’s.. ‘Championship meet is. slated : to be. featured on a CBS-TV Sunday Sports. show later this year" _ David C. Stewart, Kenyon &* Eckhardt prexy,. slated: to. speak at. Nov: {12 luncheon: of the International Radio and Television Society. ‘Schneidmans ‘back from ‘a ‘month. “in -Europe :. . earned ‘his private pilot’s license ; and staff writer Al Cammann, ‘with wives, on 23-day sailing jaunt.to . } Europe ..... NBC Radio. veeps Bill. McDaniel and Bob. Wogan: ‘winged . 7 ‘to Washington to present Library of Congress: tapes ‘of the NBC Radio.:....* series ‘‘Toscanini—The Man Behind: The Legend” ;: ...: at former NBC. sales administrator, has, Joined Dancer-Fitzgerald-Sample’s ‘business and legal affairs: division .°.-, Gene: Walsh; NBC. trade press. : th | Manager, back from career: day talk at alma mater, St.:-Lawrence U'.. ; -be.seen on WNBC-TV’s “Birthday House” regularly . Steve ‘Rossi cuffoed radio spots for the Epilepsy . Foundation cams... Enterprises, which will package tv shows .. ras section. will have an exec in charge | ‘director. of information. services... .. ‘KHJ-TV ‘heralded. “Colorbration Week” with 54 hours of chroma: or double a normal: weekly. output’. .Year-old: “Goldén: Voyage,” “Hi show .... Wes || BBC's ‘Mentator Robin Day... ‘Isaac Kleinerman;. producer of CBS-TV's _.. Lucille Ball. in town from. the Co to. a meeting of the Central Canada’ Broadcasters Assn., in ‘Toronto. ‘Dorothy Kilgallen set: to appear ‘in the David. ‘Wolper. ‘hourlong... docisnentary. “The. American Wonian, inthe 20th Century” . C. Orr named. production manager for Sarra, ‘Inc. . .°. Veteran disk. ‘Jockey Sam Holman exited. WABC -Radio and. Bobby Dayton ‘is taking over’ his time slots’:°.°..TV actress Marian Carr ap . /pearing inthe. off-Broadway ‘Bouwérie “Lane: Theatre production. of 1 “The: Immoralist”, . . WNEW-TY" launching’ one of its: biggest promo‘| tional campaigns by truck posters, ‘bus cards ‘and. outdoor one sheets. Actor James Dimitri. signed. for “East Side,..West: Side stanza :.. .: International Talent Assoc.’s -have . signed. ‘New “York: ‘Giant. football” players Y. A. Tittle, Dick Lynch and. Del Shofner, for tv activitiesand Old Westbury Country Club . The Bill Todmans and. ‘Seymour Hugh Downs. ‘just .» NBC Press photo chief Sid Desfor rry Hilly, 4-“Sing Along dancer Victor Griffin vacationing | in. Miami Beach as: guest : -of Jack L. King and wife,.she former B’way dancer Dixie Dunbar. Singer Nancy Ames to: New York ‘from L.A: to warble title’ ‘Song ‘on {| NBC-TV’s “That. Was The. Week That .Was” preview Nov..10:: . Andy William, in. town beating drum for his NBC-TY: color. show, revealed: he is: doing full-length cinema. Jimmy Dean named to spearhead. the. “Friendship Tree” ‘ty campaign. .on behalf of the 1963 Christmas Seals ; Smith College Friday. (8) on “Humor In Television” ABC News researcher, getting. married:to Howard ‘Trusch. Nov. 24°... Beryl Berney, femcee of WCBS-TV’s.“All Join. Hands” kiddie. show, will paign . ... WNEW-TV daily ‘children’s show, “Felix. and. ‘The. “Wizard,” changed to. “Hall of Fun.” Fred Hall. remains as star... ton pulled out!of CBS-TV" ‘publicity :to. become: “yeepee. of: Silver -Fox pub-promo head at KLAC and KMPC, moved into KNXT: as assistant . a » Susan. Smith, ‘formerly ‘with WCAU; Philadelphia, is the. town’s champion film looker. As. executive ‘producer of.Jack Douglas’ nine| ' she inspects 25,000 feet. of travel. film a” “week. ‘before: making a. ‘selection, editing. it to: half-hour size, scoring. it and preparing the material for. host. Douglas. as Indiana’ Ss most wanted man (as an entertainer) Perry Botkin stages’ the annual Hoosier dinner in Chicago Dec. :7. He's. taking along Pat Buttram, -Rose Marie. Jo-Anna: ‘Reilly now: and Jot Lansing; sex symbol ‘turned’ singer... -Pa.’ing KFWB. IN CHICAGO... ee WBEM-TV pubaffairs director. Hal Fisher. moved. up. ‘from’t the. station level to become field producer for CBS. News in: the ‘midwest, ‘filling out: ‘the team of Hughes Rudd and Russ Benseley . ... Fred Niles’ blurb-. 7 industrial shop et nine payrollers go last. week. to-eut the overhead,” among. them creative director Joe Howard and pr. chief Gwen Smart : .WBKB’s weather. gal Betty Caywood gets a show'on the syndicated” . Tony: Weitzel is back.on WBBM Radio with. a .five-minute program of: human ‘interest yarns . “Girl Talk” Nov. 13 .. , eer) WIJID Bull of the Chicago Bears for a nightly football commentary . .’;-That molotov cocktail. tossed .at Wally. Phillips’ home. last. week: ‘did aR estimated $1;500 worth of damage. It’s figured the bombing might have had something to do with: statements made-by. Sheriff. Richard Ogilvi¢. on Phillips’ morning stanza.on WGN Radio... . : First. of Cartes Davidson’s two half-hour: news: ‘Specials ‘on Canada will be. telecast. by" WBEBM-TV. tonight (Wed. . will do an original music tragedy, “To Reach a Circle,® * by local writer: Ira Rogers this Friday — . ((8); With that program the. station’s fine. arts. series, vd : monthly with an. hour long format. 4 HIN LONDON . At) Anouk Aimee,. ictress who -features in Fellini's “La Dolce Vita” and | “812,” goes solo. on -BBC-TV tonight in: ‘Cocteau’s play “The Human... -1| Voice” ‘one of: the new “Festival” series... ..Former BBC-TV. drama ~ | chieftain Michael Barry. retired. from the. corporation, " age 57. Barry. ‘T] was one of tv’s first producers; joined BBC.in 1938 . Hon, among the mainstays in BBC's satirical “TWIWTW, ” is standing for Parliament opposing ‘Sir . Alec ‘Douglas-Home, the. new Prime. | Minister, Asa serious political contender, he has had to ankle. the tward-TV, local indie alive. to. publicity: gimmicks, is. advertising its fall schedule via 10:Olde Englishe “town. criers” "a | . William Rush || walk the streets from . 5 pm. on ‘ringing bells and yelling the f ‘lineup ‘out loud .... Broadcaster-journalist George Scott,.a member of “Panaroma” team set as prospective Liberal. Party candidate : ||... «Scottish-TV program controller Gerry Le Grove mounted a speci jon Jack L. Warner, tabbed “Portrait Of A Pioneer”. .:. push for the televising of Parliament is. top BBC-TV political come ‘Brian Connell,: late: of Associated-Rediffusion’ 6 {Continued on page 38) Rell: -‘pwentieth . Century.” 1. to the Coast: Monday (11) to lineup’ interviews for upcoming filmed pro-_.. file of songwriter Harold Arlen ....Ken Curtis signed for. new running . lead. in ‘CBS-TV’s “Gunsmoke”. . ». Aré Linkletter back: to Coast . +. Sam Cook Digges, CBS. Films administrative y:p. and this year’s International Radio and :Television Society prexy, spoke: yesterday (Tues.)-on. creative buying and‘ selling. ohn | Nan: Martin 7 : Chris Schenkel . David Susskind lecturing at. ..Norma: Levine, ; . Marty Allen: & , ABC. ‘Radio. web-has named Smith-Greenland as its.ad agency, ‘replacing’ the Harris.Breitner agency... Toni Darnay in company headed by Jason Robards. ‘Jr.. which recently taped “Abe Lincoln In. Illinois”. for: Hallmark. Key’ ‘Toles to Hiram Sherman,. Douglas Watson, Kate Reid. Scheduled for. next. Feb. ‘5. Miss Darnay also i in Patty. Duke show. a | Hi Brown studio. |IN HOLLYWOOD “After: 13 years of. ‘deejaying at KMPC, Johnny Grant: moves into : : ‘public relations for. the indie. His “Freeway ‘Club” goes to Gary: Owens, © -His popularity with the film crowd is attested: ‘by his 18 trips abroad toe entertain. GI's and always loaded: with top names... into two--spearate ‘sales: groups and | . Bruce Penning-. Bob. Palmer, former hired Ronnie: “Festival,” goes . Joining the. "Saale Pe