Variety (November 1963)

OORT SO OS Oo Te . ABC-TV: execs, after. taking 1 a | gander. at the. newest 30. . Nielsens, figured they must have been. out of their collective vainds in‘ slotting: a public service show .at 7:30 on one of its hottest nights. -yMonday. Particularly since it ‘Meant preemipting “Outer. Limits”: | _and-at a time. when the web's Madison Ave: clients are running a: o “Nielsen fever: .. ‘The net result. was ‘that, with: the. slotting. ‘of ‘its’ “Crisis” pub---| affairs entry on Oct. 21 (encompassed in. the new report),.ABC not. only -blew the: ‘evening ‘but made. a: ‘perceptible. dent. on the entire -week’s average audience rating. ‘This: time. out, ABC “was Feally. “doggin’ it on the multi-city tabulation... f ‘CBS ‘has: long since lived: with the fact that,: by: virtue: of. ‘its 7:30. to 8:30 Wednesday night. dedication .to public. .affairs (“CBS Reports” and. “Chronicle”) it is. faced with a situation that,, forall’. the audience pulling power of a‘ ‘Beverly. Hillbillies _ ‘Van: Dyke, ‘Wednesday remains a lost cause insofar as winning the’. evening on ‘share-of-audience :points.. NBC alone of the.three webs seems to have acquired the knack ‘to. play “it in. the places“ where. the: minimum amount ‘of: damage is-inflicted—in ‘the 10.to 11: pm. = |* ‘periods: (mainly Tuesdays and ‘Sundays) as the. “lead: in” to. ‘such a | _nomrated items..as local news, | weather: and: movies. oe Continuing -. London, Un a With Just’ six months to go be-. | fore BBC-2, the UHF;,. 625-line net-: _ work opens in. ‘London and. parts |" ” “of the South, BBC-TV's: search for} light. entertainmentt talent: is -getting more desparate. In: .common with many of the commercial etations, the. BBC is. far. from: over-|: ‘: loaded. ‘with topnotch ‘entertainers with just one network to run, but ‘between now and next. April, light: entertainment | ‘topper Tom Sloan *Jhas got to come up with five hours | "a week of new’ shows for. ‘the sec ond outlet. | try. being what they are and many ‘of ‘the: leading: performers... chan nélled. off for exposure on certain: stations only, BBC is. having. to: ‘look: abroad for.some of its: vaudeo ‘performers and entertainers. _ This has: involved. taking shows . from Eurovision, ‘mounting. shows ‘on the continent, combining: con-] "< ‘tinental talent and noted Britishers |: : like, Billy. Cotton. and_ Erie. Sykes | *-ahio act as..compere. ‘and. -European. © nightclub. performers |.“: over for studio shows. According | to Sloan, most of these attempts to hypo BBC’s light entertainment “content from overseas sources have ‘flopped, though it -has paid off. on occassions. with artists. like Kal ‘» gigned for a 45-minute show. ° Gg” usually arourid: or: spending money on production. .. Oné rich, ‘talent. ‘which _--@id it with Johnny Mathis, Sammy __ Davis Jr.-and: Nat Cole. The. latter’s ‘Continued. on: Page 49) foo: Hollywood, Nov. 3 ‘Lucille Bali and Bob Hope: oi for.: Lever. Bros., fo .be produced . by. Jess Oppenheimer for. Miss Ball's studie, Desilue In “excess..of $300,000. has been . “budgeted for the spec, which ‘will. -Desilu bought. tv rights :toSherwood . ; “be. filmed in December... ~~ has. ‘Schwartz's comedy.” legiter, “Mr. and’ Mrs.,”” and:.this: will serve.“as ‘the vehicle. for: Miss Ball and Hope. Schwartz will help.-as ‘story: con .sultant, ; but: won't” write the tele : playsince. ‘he: will’. be busy . pro . @ueing « “Gil s Island,” tions and. UA-TV, being. done: ‘for _. CBS-TY..for next. season." © Z. ‘Walter. Thompson: ordered. the | ‘spee. for Lever Bros.,.sponsor of the. comedienne’ s half-hour ‘series on CBS-TV:° It-is' in ‘negotiations "with: network anent” ‘airing . of the ‘Spec | in 1964. ° . ight Ente tainment Talent de Problem to BBC-IV| |: Edie Adams Show : 4 ...77 Sunset Strip * “T". Farmer's Daughter “With. talent tieups. in: this coun-. | Camara: stare ‘star.. wt, Key. Bro: casting : | Execs Se for Frisco E ‘if. expensive, : ‘vein. ‘of iw the: BBC. exec hasiom of ¢ opened. up is‘ the starring of Yank | givisi topliners. in their own show. He |. \exgen ey: | “f Linger, “Corinthian ‘Broadcasting. | ; >. Clincked,” Dick Paul,’ WAVY-AM4 .| and. Sports Programas,” Steve Libby, |” -| Infoplan, New York; “Graphic Arts |... | in. Promotion,” « Paul. Woodland, | ’“gtar ‘in-.am’ hourlong:-telefilm spee} WG 201 ‘TV,. New ‘Orleans, and: Paut ‘Lindsay,. WIND, Chicago, and. George ligan’ pilot. for’ Phil Silvers’. Gladasya, Produc| ’.and Dick °: B “Wore ‘A ABC-TV. has picked up ‘its op tion . -on’ Revue ‘studio’s -90-minute. series, “Arrest and: Trii ing ~. the show fer. 13 more Seg. ments, in’ addition to: the original.|-. 7 East, Side West Side: order "of. 13 episodes. -In ‘addition: to the 26. now firmed; there is ‘a: ‘possibility .sixmore longies. may be orderd. ‘Series is: on the network ‘Sunday | nights. Frank P. Rosenberg is pro-. \ ABC.. Ty Price. ‘Is Right : ‘Jerry Lewis Show: . Hollywood,. ‘Nov. 5: = ; ; renew-in While: ‘the: ‘final and . eoriplete 4 ‘count: of. the new season’s tv. pro:-| gram. awaits: future Nielsen: devel_ ‘| opments, last. week’s -initial. “big | tone” (for. October). plus. the. four. 30-market ‘Nielsen barometer. read‘Hings have already. ‘put 30° network -shows “in: the’ precarious. position of. being. axed by the’ end of. the ‘| Season. Tn: ‘addition, : three ‘more. | programs” ‘near. the “30 share of. . mark ‘aré ‘likewise . ex-. pected to succumb.. ~ audience The .30.:shows ‘whose. Nielsen’ _?| blood pressure falls ‘below ‘the’ __ 1.30%. share,: today’s -minimum ‘audience’ ‘health . standard. fornext ‘season longevity, include:. 7 Channing | . Jimmy: Dean. ‘Show: “Sid Caesar Show™ Fight of the Week ‘: Hootenanny. Poe Jamie “MePheeters’ Arrest & Trial . Laughs For Sale. . 7 -. Make: ‘That Spare CBS... ’: Glynis Johns_ Show .; ‘ Great Adventure |. “~ Phil Silvers. Show ‘Defenders. 7 Judy Garland ‘Show’ 4 ducer. and. Chuck Connors and. Ben _ ‘Everything from: stations’ pitches to ad agencies to humor in broadcasting . will -be -under discussion ‘when an: “expected 300. station promotion execs meet Nov. .17-20 for. ‘the Broadeasters’ ‘Promotion, “Assn. :anag, the illusionist who has: ‘been | eminar: at San Francisco, Warner: ‘Bros. ty chieftain’ Jack Another factor: in: seeking for Webb will keynote the opening eign acts is that the continental: turns are coining lavishly in their |; local vettues and, says Sloan, price-. tags for.a ‘single video’ appearance : above $800} -“mark, Not: that. BBC: is a verse te ‘day’s luneheon;. and the first in the|” session's . series of ‘informal : meet-| ingswill ’-deal with . the. topic, “Managers Look: at Promotion:’’. Discussion panel will include Sterling Quinlan, ‘veepee. and. general: manager. of WBKB-TV, ‘Chicago; J. Stantis; “KFMB-TV. San . Diego; “Publicity ‘Problems:.of ‘Radio Sta tions, J. W. Axtell, KRLD, Dallas; “Promoting Movies for Television,” Donald. ‘Peaeock; WBAL-TV,. Balti-. “The. Role ef the. Spot: Re more; ‘presentative,”. ‘Robert Adams,. -WTOP-TV,’. Washington;.. “Which |: Way Up?” (advancement | possibil ities for’ promotion: men), ‘Red. “Should have. been earlier, so chil-| ‘dren: would. know what's going on | ‘in -the world.”. (Weekly show is. at -10:30::p.m.)' A. CBC official ; ‘said lits aim. was “to. be Honest in: ‘pur=| 1964, — ‘| pose’ and. expression, ‘without any |} Birnbaum, WCAU, Philadelphia. WFAA-TV; ‘Dallas, . will How to Use: the ‘BPA Bulletin.” Al. Rylander, NBC. Vp. in charge o£ promotion, has: arranged. for ‘a’ group: of .NBC: stars to. meet with the network’s promotion managers (Continued: on. page 34) . ‘NBC. a "Hollywood & the Stars. . J .-Sing. Along With. Mitch | de Mr. Novak _ .Redigo (already canceliédy + tigue *: ‘indicates . to observers that CBS-TV prexy Jim |. Aubrey. | won't © wait. Sulli been asked, “Is God a Negro?” and |. For. the closing. ‘session Casey | ; . Cohimia,. talk on. “Living. -Préemise”’ | 5 | Toronto by.cast of ‘that’ show, Dow. : long-running off-Broadway. a ‘Richard Boone Show: ode -Espionage:: -” -Harry’s Girls (already cancelled) | Eleventh Hour . Temple. Houston The. Lieutenant: CBS — whose Nielsen |: expected to pink’ slip “Route 66,” ‘Alfred ‘Hitchcock ‘and’ “Rawhide.” . ‘While each of :the three is: scoring above. the 30 National -Nielsen| ‘share level, evidence of rating fa ‘Madison Ave. ‘shows: cross the fatal line. such -as Jackie Gleason, Dann ‘Thomas. and ‘Lucille. Ball, in: that | these -stars may .elect. to rest a -year.-or so from. :the. -video ‘| as‘ Danny Thomas, in fact, has al-| Oc* | ready flatly. said he plans. to: do. casting. On-this. tentative calculation, min land:Charles “Tower; vee pee: “of: imum evening hours. of. new: pro . Corinthian, New York; John S| van, veepee atid gm. ‘of WNEW,. ~ [New York; and Joseph. Drilling: president: of KFWB, Los. Angeles. |": Other subjects.’ and” ‘moderators. ft. gramming for. next. season could well. shape up as 11. for. ABC;. five for: CBS and: | eight and: a half fort “Fare i=: yates Cues 5 ‘Ottawa. Nov: 5." this capital and Halifax’s ‘portant people are white. Jesus. ‘replied, “No,. sir, He’s white.” © “Pro”: comment included: program .in’ a longtime’ and}. amateur. attempt to be provacative merely for the. sake’: of. shock.” was ‘taped: in. id & a: if CASI : Tt Uh: for icht -‘TWDebates in |-Frank. Stanton,” -CBS ‘president _| ‘sid: the network is willing to give | . | presidential candidates free time "| for as many: as eight debates dur-. . ing the: .1964 campaign, Stanton | ‘fore’ the. ‘Rotary Club here. these | In addition, of course, there. ts} the ‘uncertainty that surrounds the. return of. successful ge pa viewers. were mostly” critical, To-|| ronto’s. about. 50-50, in reacting to. | satirical “Living: Premise” on :‘CBC.-. TV's. “Quest” last: week:. Line that ‘Pacer. | taised most hackles ‘was. “All im| NBC. crostwas white...Hitler was. white. Mus-. ‘the: day “(on insolini was white. ’ It was spoken by { ‘an -Uncle-Tomming “Negro. girl (played “by Diana Sands).. S whovd | tilenbally . panelist). “Best | televised Py. CBS, ° “Loevage Leaving? | . . Washington, Nov. 5 in its: latest issue, an official. Re-. publican publication has: printed a ‘“yiimor” that. FCC Commissioner | ‘Lee Loevinger will be named to a. Federal Judgeship... ‘The: Republican Congressional } Committee ‘newsletter, -distributed. ‘Monday, said: “Washington: rumor: Is Lee Loe’ vinger,..newest and. most -controversial . FCC commissioner, on his way. to.a judgeship. to get him out of New Frontier’s hair. FCC.Chair-| man -E. William Henry. reportedly | feels: Loevinger is Betting too. much | _ [Publietty.”. ” . “Columbus, “Nov. 5. Stanton: said he is sure = other | networks would. join: CBS. but that. | he could not predict whether there | | will ‘be -debates. President. Ken|. ‘| nedy thas said he will debate but | | Stanton said he is not sure of the position of the Republican party or. candidate. time is not available... .. There were four. debates in 1960 between ‘Kennedy: and Nixon. He ‘anticipates some: changes. in his network’s coverage of the 1964 party conventions: He said there should be more selection on the part of the tv people in charge of | — convention telecasts. “Just a cam-: era and.a microphone in a hallway can be very dull,” he said... The CBS chief also said he is in favor. 0& networks granting opposi|. tion parties time to reply. to the| ‘President’s comments..on ‘legislation. This already has been. Jegitation, Th “isa (CBS Newswriters ‘ponents: of medicare and as imme‘diate tax cut: were given a chance | | d, | %. reply to President Kennedy: : ‘This should not apply, however, | Stanton added, when. the Chief Ex| Scan" sPetking oe the Pree) | -den lets Make a bal “NBCTV. ‘has decided. te burp os sl the, daytime “People Will Talk” ~ Hotsa. Viewer Reaction : | Star produced entry with Dennis ‘vocat | James. as host. ° ‘Going in will be a “Monty Hall | panel. strip. (2 to 2:30 p.m) at the énd of December. ‘This ig the Four ‘Steve “Hados. packages, “Let's Make. A. Deal, ”. whieh. Hall dames serves as * Houston,. Nov. 5. for the ‘tv ‘Fights will. be. paid by ABC-TV over a three-year period, | the life of the contract. Game. this December © will be ve ‘| Sarnoff called the advent of global ‘| video Relay and Telstar “exciting | proof” that the technology of in + stantaneous NBC board chairman. Robert communication of sight and sound around the world ‘has -been mastered. Sarnoff was. speaker at the 83d Founder’s .Day Convention at Emerson College, where he re tor. of Literature and the school's Joseph E. Connor Memorial Award for 1963 by the school’s Phi Alpha’ Tau. fraternity. The satellites, he declared, give “reality to some of the myths ang fancies’ mankind: ‘has cherished through the! ages—the flying rar pet, the crystal ball and the genie * in the’ damp.” ” The rise of tv around the world, : ‘along with the perfection of tape jand. film and the advent of the. } jet age of. transportation, he said, {means that “the era of global tele-. } vision . ishere.” And with it has +come the Yealization that what: the | medium has achieved in the U.S: ‘ceived an honorary degree of Dor is. “but a hint of its potential as. a great force for knowledge in all countries.” Re educational tv, . as a medium for the velopment. of specialized subjects ‘| for small segments of the audience. to which comm because of its need to rely upon +. the board | chairman said, that while it may be relatively small, it has “demono ‘strated hopeful promise as an urgently needed teaching tool and detailed -de wide pepular acceptance, can give ntion.” | but. limited atte . About commercial ty, Sarnoff said, “As mass media, the national networkscould not. perform their. : [function if they did not attract Stanton’ said he ‘wishes. CRS |-eould grant time to governors, senan _ | ators. and.-congressmen as well as | “| presidential candidates, but that. |. In addition ‘to the 30. below. the: a1 30 share, i primacy -° ‘enables. it to. set higher} minimum ‘Nielsen ‘standards — is | Massive nationwide: audiences and the attention that have spurred the. phenomenal growth of ail broadcasting and encouraged. its attainments. The public must -rec ognize television as a function of ‘its own tastes and interests and ‘consider that television’ 's flaws and fallibilities are to a great, degree a reasonable mirror image of Its. own. “Television can lead the ‘audience to new tastes and interests, but its leadership will be effective only to the “teat that the Public responds. iad ‘To Fight Fee Hike ‘Hollywood, Nov. 5. . -CBS ‘newswriters’ unit, members ...-o£ Writers Guild of America West, wat plans: to ask WGAW for a meeting: tat which it will seek exemption ‘from the Guild membership’s _fRewly-adopted hike in fees and 2s People Tal "| apis Was made ‘shop steward for the unit, who | sessments, Disclosure of the contemplated by Pete Noyes, said the news men bi oppose. ‘the hike and want no part of it. He further said. that at the meeting with WGAW, an amendment will ‘be suggested which would exempt the KNXT newsmen from the hike. “We get no benefit from. residuals, sO see noreason why ewe {should pay the increased assess-: {ments,” said Noyes, adding *‘we ‘work all the time and pay a lot of .dues, more than. many Guild members.” Purpose of the special | five-year assessment hiké was to -| pay an estimated _ version: to the Guild’s royalty plan. {in telefilms. . ” BIRBORNET PACT of the. unit was at the Guild meet-.. -|ing to vote proxies against the A contract. has been ‘signed. by ABC-TV with. the Bluebonnet Bowl to: televise. the games. ‘beginning in $500,000 for con "Noyes: added that Nate Kaplan hike, but wasn’t permitted to vote on grounds he. wasn’t a paid-up member. Next day WGAW checked j its.records, found that the incident. “A: ‘minimum of "$125,000. a year: was due to a ‘technicality, that ‘actually Kaplan was in good stand ing. Consequently, Kaplan was so notified and voted his proxies ‘in time for the ballots to be included. lin the overall tally.