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This is the fifth straight y year NBC Television
has led the field i in automobile adyertising.
‘But we teally wouldn't like that to get around. First thing you know, some conclusion-jumpers * willl assume our television network i is strictly
a vehicle for vehicles.
. The plain, non-gingerbread truth is that the types. of s sponsors. on NBC are as varied as our
: program schedule—a schedule whose versatility ‘attracts more advertisers than any other network.
; Sponsors have their special ways of making. *
friends. ‘Kraft chooses the tension-filled suspense’
play and the tension-less Perry Como. Du Pont favors both fictional drama and reallife specials. ‘Hallmark i is equally at home with classical and ‘contemporary. theatre.
In the news area, ‘the Guif Oil Corporation ‘backs the famed “Instant Specials’ ’ while the.
“Huntley-Brinkley Report” i is sponsored by. companies as diverse ; as the Aluminum Company
of America and the American Home Products Corporation. :
Even the aforementioned auto-makers (who, after all, have a common. goal of selling cars).
‘ke a. variety, of NBC shows for: displaying | their wares, ce
Chevrolet’ S television stage i is the action-filled.
Ponderosa of “Bonanza,” while: Ford’s setting “ist the hardly-more-serene. suburbia of “Hazel. ”
Chry sler’s S television messages are. ‘brought
‘home through a full-hour drama series and the a comedy-variety. of Bob Hope. ; Buick is is represented on such diverse offerings as “Sing Along With Mitch, ” “Eleventh Hour,”
“Mr. Novak” and “Saturday Night at the
] Movies.” And, for the day of October 1, the. ° entire J johnny Carson” and “Today” shows
were ‘purchased. by Pontiac for. the. television:
; unveiling of its: 1964 models.
And it’s not merely the giants of American. . business and industry who choose to usé NBC. We. also serve many, mary medium-sized and
cough-drops to’ potatoes.
. in fact, there’ Ss only. one type of small company
we'd advise not. to. advertise on. NBC: the one
os that wants to stay that way.
ee serving 41 0; 000 000 people all over the world