Variety (November 1963)

RADIO-TELEVISION | Strike Vote Posed in SAG Dickers With Agencies on Teleblurh Fe ees | New York ranch of. Screen A Actors. Guild (was scheduled to} (Tues.) to. vote] authority to strike against . ad}. agencies in connection with ‘cur|. meet yesterday rent. teleblurb negotiations: now on. in. New York with the. agencies. : SAG directorate has ‘“unani-: mously recommended to the meni _against the agencies and the New “York vote, (which at press time] . was expected to: be unanimeusly : for the board’s ‘recommendation) will be followed by.a similar balloi | on the Coast at the annual mem-' bership meeting: Nov, 18 at the | -.. Beverly Hilton Hotel.. Blurb riegotiations ‘which’ ‘began in New York a few. weeks 2go saw }the unions originally present de-|. mands asking for: an overall hike] in rates, with the agencies counter; proposals not only nixing’ the demands, but. instead seeking. a! ‘reduction of rates plus -wrat -the| unions .consider an “impairment” | of existing working. conditions. | From the SAG (andAFTRA) view points, any such concessions tof; INBCs ral Day were back in New York this: week } the agencies would represent a step backward. SAG board took its action after hearing reports on current nego-: tiations from national exec secre-. -tary John -L. Dales and his assistant, Chester. Migden, ‘ who. ‘to resume talks. AFTRA members in New: York, Chicago and Los Angeles also have yoted strike authority. However,: approval of a strike resolution doesn’t necessarily . presage an immediate strikes It’s currently. considered too early in negotia‘tions for such drastic. action. Colgate Deal On a new half-hour situation comedy series starring Donald. O’Connor, being produced by Desilu Productions: O’Connor. will. play a ‘song. & dance man and Soupy. Sales -is being co-starred. It’s designed for the "6465 seagon (based on how the: pilot turns out). Colgate has no intention of ‘using it as “Harry’s Girls” on NBC-TV which is getting axed. at the énd of the year. Meanwhile NBC continues to pitch up. an additional 30 minutes of Jack Paar to take up where “Harry’s Girls” leaves’ off -on Friday nights, but Colgate hasn't committed itself .as sion one.way or the other is ‘due. in the next few days. a Geodson-Todman Now Invade Supermarkets; “Price Is Right’ Prowio ~ Goodson-Todman are off'on a new tack with their game shows —supermarket promotion. Operating through a-new company,,Telemart, G-T has gone into 600. stores in. the last six weeks in behalf ‘of “The Price Is_ Right,” 77, offering $550,000 in prizes. © Telemart, according to prexy Norman Lipman, expects to: be. in. 1.000 markets with “Price” before |. _ the end of this year. Adavtations ? of GT shows are now. under con-. sideration. To play “The Price Is Right,’ ” shoppers obtain cards at the checkout counters. The card. is covered. with ‘a water soluble blot which, when washed away, reveals. one of the four words in the shaow’s fitle. If a customer collects: all four words, he gets’ $100 in. cash: or $110 in groceries. Some cards are: ‘Worth lesser ‘amounts. A jackpot price of $1 000. is also: a possibility. BBDO’s New TV Chief Bud Stefan is replacing Herm Traviesas ‘is ‘being | moved to. Hollywood as ‘Ty-Radio, Coast | bead. te a © feh., fo ct oe S63. $74 _{has extended. to other. . | first quarter: ‘O'Connor Series| h d ilot déal. on | Colgate as Made: a plo -for.. a. total. of .§1,750,000, were to. replacement. for { yet..A’ deci-|-. } Manus,’ “Pont (N. James. Labs. (Foote, Cone .&. Beld| ing), James. O: Welch Co.. (Chirurg ‘& Cairns), Bayles), a” is oon TV. Sniper Gets Riper. '-‘Washizigton, ‘Nov: 12: * in recent months. on:the House Communications Subcommittee, figures importantly. as a. bership that strike actiofi is. okayed _ *possible U.S. Sena.e candidate of in. California in1964: . 'He-would; ‘natch, have. to re-_ race. big in California politics also | want the. Senate berth,. Moss cannot: be. discounted -because he has’ the support. of California: Democrats, in. Congress: for it. The incutibent _-Sénator, Clair Engle (DCalif. ),is re-" covering from brain... surgery ‘on.-@ malignancy and isnot | expected to. seek reelection. } “next year. V TH Spat ber through last Friday: (8). of close to $9,000,000. This daytime: “bonanza: “webs. «as. well) assures NBC:a’ record’ first | quarter sales, topping the record -Sales, 1963. According. to ‘network | sales execs, the first quarter ’64 is now |. locked infor 112 out: of 120, daytime. quarter hours: Latest: sales reported Tast week, four :-bankrollers for various shows, R. Ts French, Dowe .. Chemical, Sunkist and Gold Seal. mo Otherwise; ‘among: the: adverfirst order for network: Via Needham, Louis &.Brorby the. salt. firm. has: bought. participation in “Your: First Impression,” “Missing. Links” and the Loretta Young: re-. runs. ‘Brillo returns ' to the NBC day | time slate after an. absence of sev-: |eral years. ‘Thompson . 7 agency,. ‘bought --ifto. Through: ‘@ompeny “Missing: Links,”Loretta . Young: Others buying during: the period {include. Colgate (Norman,. Craig & | Kummel), “National Biscuit (Me. > /CannErickson), Bristol. Myers. * | (Doherty,~ Clifford; “Steers. & i | Shenfield), Armour (Foote, Cone | e ‘United. Biscuit. “(Mac= { & Beldi n &Adams), -Heublein (Fletcher. ‘Richards, “Calkins & Holden),. Miles. Labs (Wade), Ww. Ayer), Menley * &: Johnson © & Johnson. (Sullivan, Stauffer, “Colwell” & ica (Ketchum, MacLeod. & Grove) and Bissell (N. Ww. “Ayer). : {CBS Enlists British Hides. For Dublin Documentary |*2 ‘Pwo. top. British” craftsmen, cam eraman Walter: Lassally.:and film ‘editor Peter Taylor, have ‘been..enlisted to work ‘on the: “One of A. Kind”. CBS-TV documentary. ‘deal |" ‘ing with Dublin, =: he Martin: Carr, of CBS-TV; who]: left for Ireland’ last | week, will diY rect. Lassally .was: cameraman for the current’ British. import ‘Tom Jones” ‘and’ “A: ‘Taste ‘of . Honey.”. Taylor’ edited. ‘The ‘Sporting Life® and “Bridge. on the River Kwai.” The documentary will ‘attempt ‘ta present the city, through the -eyes| {of-its inhabitants: Descriptions. of}. . |the city also willbe secured“from. ‘Dubliners, said descriptions’ to’ be recorded on audio and forming: the. §Inio Traviesas “as TY-Radio © head of BBDO. basis of the shooting script... “New “One of A’ Kind” Sunday ‘pubaffairs | series. is. aimed at experimenting ‘with diferent forms ‘of ‘video Presentations, Rep, John. Moss’. (DCalif.), wd . most: uncomfortable: hair’ shirt’ | -for the broadcasting . industry _ linquisk his. House = seat and | his position asa sniper“at the | ‘industry. Af: he: made. ‘such aki Although. ‘other’ Democrats. : “ hese’s. pure ‘gold in those’ éun-| ‘shine tv hours with NBC-TV. re| ‘porting daytime. sales for the last |. two weeks. of October and -Novem- ( which cf ‘set in} J. ‘Walter | has. ““Concenttation,’”” Du ‘Aluminum Co... of Amer “Edge of. Nient’ nee $8: 920. a elmo 5 nA Santa o aaatehe rama OLE t Se RP JACK ACK BARRY | ‘Now producing -five pilots for ~ : CBS-TV—Paramount TV Production | Development. program . Phan Per Minute CBS:TV,. “which. is enjoying top} os ‘daytime. Nielsens. and top. daylight. } biz, ‘will hike the ‘cost of its minute: ‘commercials $500" per insertion, in | ithe web's Morning ‘Minute Plan, which. ‘spans. the ‘10 to noon time | | period. --Web: already has: revised| upwards afternoon | ‘program costs, ) for renewed ‘and: new. biz. commercial. minute. New | ber through © May, Old: price . schedule, still. ‘in’ ef tect.” ranges, from $3, 500 ‘to °$3,700 = for the same. rangeof. minutes In; ‘serted ‘per year. 7 = }tisers is ‘Morton ‘Salt, ‘making its | For the: summer price* schedule, taking“in the months from. June ‘through August, price per minute. ranges from ‘$3,600 to $3,200, de pendent: on: the number : of inser ‘tions. ~.. Commercial: ‘integration charge of. $20. gross ‘per. cormmercial is not included: o Revised’ :prices_ for afternoon programs were made ‘ef fective Sept. 30, through ‘Sept: :25, 1964.:' Under the. aweb’s_ policy, ‘all ‘contracts containing . the. previous| ly announced prices” ‘will be. .hon-}: red for ‘their | duration: “prices. ‘are. effective for. Tenewals “New and new: biz... “Revised: program prices’ eited. ‘are gross per quarter hour and in elude. the network: distribution. charge. . -$6,220;. and: “Secret. Storm,” :. $3, 830, the latter representing the ‘only. pro-. gram -price that didn’t experience. a change ‘upwards, tr The ‘old program: price. schedule | :-|was “Love of Life,” . $3;850; | The “World ..Turns,”. $4,720; “AS: “Pass word,” $4,270: “House. Party, ” $4 120: “To “Tell Truth,” ” Maxwell and Abe's: ‘Jody’ Series fer ABC . Hollywood, Nov. 12.. “He: ‘Productions’ Inc., ‘telefilmery in. which Robert. Maxwell and ‘Rudy: |. Abel are: partnered, ‘has. made “a. coproduction deal. with ABC-TV: on: a new .vidpix ‘property, “Jody.” ‘Maxwell. is exec producer, : and Abel the producer. family. -series ‘with a western locale; ‘rolled :Nov. 8 atthe. Goldwyn. ‘stu-’ | ‘Mona Freeman’ ‘has’ been | signed to star, “also. 11-year-old ‘dios... Kevin: Brodie,. ‘son -Gf: actor. Steve Brodie.. “Robert. Culp: ‘guests in the pilot Seg.. _Soseph. H. Lewis’ directs. = “ Com’ Fee Hiked| Upped Morning -Minute “Plan | prices:.are effective starting March’ ' 30, 1964, through. ‘Jan. 1, : 1965. | ‘Under -the. CBS-TV. price’ schedule, Inailed to. advertisers, the : prices | citedare gross, time and talent per]. prices | for. winter, “yunning ‘from Septem-. ‘rarige from | | $4,000. for under’ 201 minute: inser|. tions per year, to. $3,600" for801 |: to. 1, 000. -minute’. _insertions per |. year: } daytime | CBS-TV’s.. cited | program. prices..are™ “Love. of Life,” $4,350; “As the ‘World “Turns,” ”Password,” $5,770; ty,” $5,370; “To: Tell ‘the: “Truth,” $5,490: “Edge of Night,” ” “$4,120; } '*House .Par-" son, shows either slated. to be telecast. in color. or already coloréast : this. season: A few. other colorcasts are. ‘held likely to -be added before ‘the Season's ended: : oe, Brea $4, as. . exe © Productions’ Pilot: -of the. half-hour: ‘show, eS tgretae SET RE oe 5 : __ Wednesday, November 18; 1963 _ “Keeping Up With the Joneses? | CBS-TV is off and. running in its efforts. to be the first network°: J: to lock up its 1964-'65 program schedule. While its .program res, placement requirements, as indicated by the new. National Nielsens; -are. less extensive. than those which face NBC and ABC, Jim!” Aubrey & Co. have. seemed: to line’ un’ more ‘than. enough hand ‘tailored: pilot projects. (shunning all: off ttie major studio factories) ‘than will be required to-replace -its five. or six hours. that fail to _ ‘reach as much as 30% share ‘of the. viewing audience.. ; Initial series commitment is the half-hour. comedy: series, ephe: “Jones Boys,” created by|.Arne Sultan’ and Marvin Worth, dealing with. a crew of maintenance men. Aubrey’s high on it, and in line with his Big D diversification. yen, he’s. mulling” adapting: the: ’ char. acters and story line into.a full length theatrical film. Meantime, to: “keep up with: the Joneses,” CBS started; in: ‘New... York rather than on the Coast, this week, to lense three. of its most ' ““Kibbee Hates Fitch,’ “Quirt a “Promising potential entries for next ‘season. They include: & Flagg”-type comedy of insults starring. Don. Rickles ‘and Lou J acoby in a UA-TYV. “production pen-. med by Neil Simon (“Barefoot in the. Park’) and directed: by Stanley -Praeger. Insiders believe this comedy involving .a fire dept: captain: 7. who lives in a two-family dwelling which: he. shares: with his lieuvs ‘tenant, who: is also his. landlord, offers. bright’ Nielsen: potential. _ 0. “Mark Dolphin,”another Dick Dorso.UA-TV-CBS joiiit:venture, which will be retitled since® its. star, Robert. Horton of |: ‘Train”-fame and now starring in ‘the “110 in the Shade” legiter; .-. ‘prefers not to run the risk of a“tv hit which would: brand-him as cr Maverick-typed Jim Garner. Story, written by: Dick. Nash (“110 in the. Shade”) involves a contemporary “Maverick” in New York ‘‘con . -March directs. Hour length. Kanin about a bigtime Gotham | :-man” adventure theme. Robert: Alan: Aurthur produces. and. -Alex: “The Noisemaker,” an. hour series written and directed, by: Garson. PR -man starring. Craig ‘Stevens,. -who ‘appeared in tv. several sedsons back as Peter Gunn’ and now. stars on the Broadway. production of ‘‘Here’s. Love.” Produced by: . David Susskind: and Dan. Melnick: (Talent Associates) with Melnick’ personally ‘overseeing the entire project. _ * Also: shooting: in New. York, next. month, will be the. CRS pilat . -of “The Reporter,” working title. of an hour. dramatic series about a bigtime New York newspaperman, written ‘by ‘Jerome Weidman... “Harry Guardino, the ‘Broadway “starring. role. Other CBS ‘pifots to be produced’ on: -the. Coast “include two more . -UA-TV Dick Dorsoventures-—“ Gilligan’s Tsland,”. half-hour’ situa-:... tion. comedy: involving a charter boat whose. crew: and: guests” are actor, ‘has:: been. pacted for the. ‘wrecked: on an uninhabited island, written by Sherwood’ Schwartz, and starring ‘Bob: Deriver. and’ Alan: Hale, and. “John Stryker;” James: Bond-type . “spy” pilot : produced. py: Leslie -Stevens,” Who ° heretofore has produced. ABC's. Limits.”.Marion. Hargrove: is. handling the scripting.. “Stoney ©. Burke” and. “Outer. . Also in the CBS: catalog of pilots. are. a Cara Williams. half-hour. a created and written by Ed Simmons, “Goggles,” produced by .Film ways. and starring Jerry Van. Dyke; the hourlong: “The House,” a Bing Crosby : Production ‘created by Jim Moser ° about a Kennedyfn type state senator and his rise through the: various levels. of ‘politics.”” Also. “The *Chase”. by Rod Serling; “My Son: the Witch. Doctor,” . written by Bill Manhoff.for Filmways; “Calhoun,” another, UA-CBS. . hour: venture ‘about an agricultural. expert in the southwest. starring Jackie Cooper, and “The Nuthouse”. from Jay Ward Pr oductions. : And thus CBS-has pretty ‘much: finalizéd ‘its-’64-'65. pilot plans _ ductions of. the majors.. CBS ON TINT SPRINT?-” ‘Quaker Oats Picking Up: -Gotor | Tab on‘Tournament of: Roses’ hosting: * Color: also ‘will. be added to this. ‘season's “Wizard of Oz’ telecast,. ‘sponsored -by: Proctor & Gamble, jand set for telecasting: Jan. 26° | (Sunday) from‘.6 to: 8° p.m. That |’ phase of the Metro pic which: had. been rendered in color ‘will’ be telecast. by the web: in color: comes: t ‘January.’ ‘Tt wil be. recalled that CBS-TV. telecast Elizabeth Taylor’s tour of: London in .calor. earlier this seagiving the network three Point’ Sets: George: Lefferts has been named “Move. will permit ‘Lefferts, -fune Crosby. Productions. of Mott. Fine and David. Friedkin, Ifa bse BA. ee 7 | “Tournament: of. Roses” goes to| color. on. CBS-TV Jan. * 1, with | . ‘sponsor « Quaker Oats picking : ‘up |. the exfra -color charge on ‘the’ black and whiténetwork. | The tournament ‘parade. and”: “pageant | will have former President Eisenhower’ as. ‘grand_ marshall; : Bess Myerson’ and Ronald. Reagan, ‘with. | -Corp.,' . Block Drug. Alternating Producers). 53 —--—-———. | Th. ¢ producer of Bing Grosby. ABC uP ST “Breaking ‘Point,”-| with three’ others signed: as ater | Q nating producers © ‘of the NBC-TV, t psychiatry series: tioning: heretofore as. producer, to ‘devote more time ‘to the develop-. ment of scripts and to assume spe-: | cific. added assignments ‘for. Bing Named: pro| ducers were Richard Collins, upped’ from: associate producer, and team ‘series, on swith. hhand-piéked ‘creative projects: which, ‘at least: in: Aubrey’ s... opinion, offers.a Nielsen-recruiting. edge ‘ cover. the. “factory”: “Pro | (ABC s $8 00 0 Sales, Renewals » Over: $8, 000, 060" ‘in. new: and: re-" into. newed:. business has come ABC-TV’s ‘ coffers: during the. past couple’ ‘of ° weeks; most. Trial, 7. “Wagon ° ‘Train, a ing. ‘Point, * “The! ‘Bugitive’* ‘macal upped its schedule in the dramatic’ ‘shows: -time in “Combat” and “Outer | Limits.” Union « ‘Carbide bought -participations. ° “in. a-half-dozen. primetime shows while Block ‘and. “Burke’s Law: ” _ ‘The. $8;000;000 ‘in. salés includes {renewals by American Tobacco,:. .. ‘Brown’ & .Willianison, Kaiser Jeep: « Procter’ & Gamble -and no ABC Radio. has. Freached-'a : yir‘tual: SRO ‘position. for. the fourth | quarter’ with “a._$100.000.: sale: ‘of last... Temaining availabilities | in: “Flair | Reports,” weekend: sports” ‘and news show: to ‘the -Mennen Co. “Bredkfast Club”. for: the’. fourth. quarter for ‘several weeks.” “The © . six-week: Pauley. ‘Billings ‘this quarter are now 3% greater. than :the’ third “Wagon ofthe: ” ‘piz: being -for: the first quarter of” .:°’ 1964, New: business includes: Union -: Carbide’s buy . into. “Arrest and... “Break-. and” .“McHale’s | Navy. ” “Norwich Phar-" “Jerry Lewis | Show,” and. several | .-Schick ‘Safety Razor Division of | Eversharp bought... first: quarter Drug signed:for new. sponsorship a of “Wagon Train,” “The Fugitive” 7 ‘has. ‘been. sold: _pre® ‘Christmas. Mennen -buy assures “ABC. Radio its best quarter in over a -decade,. :}-aceording to the web's prexy, ‘Bob Reorganization follows same suc: ¢essful pattern, instituted by: “BCP. for*"its “Ben: “Casey” © which: Matthew Rapf is. exec: producer with two producers assigned “fto. alternating. segments. %. AES sets) RE ret quarter, ‘which had been the: web’s. top’ three-month ‘period in “recent” times...Fourth quarter. billings are Jup. 45%. over last year. ©