Variety (November 1963)

the New York metropolitan radio ‘dial, known as “the Spanish Main,” commands one of the largest and | mew package .of 40° pix, largely} ‘composed of post-’57 releases; 11. -of which are available for -eolorcasting. . most concentrated AM audiences. in this country. Composed primarily of New: York’s Puerto Rican. population, ; this audience comprises _a city within a city-of over 1,000, 000 and. listening matches the gen- eral population’s five-hour-a-day viewing of television. In. this specialized N.Y. market, Fortme Pope’s Spanish Janguage: WHOM has taken a commanding lead over its competition, WADO. betty 1 s of their schedule to this market, WHOM gets an ay-. erage 60% share of the Spanish-| ’ speaking population in. NewYork. | WHOM gets top. rating. status. | from ifs having catered to the} Puerto. Rican influx-since it got | under way after World War Il. According to Charlie Baltin, "WHOM. v.p.-sales manager, and program | chief Ralph Constantino, WHOM has ‘ tailoredits. programs: to match the. island-conditioned outlook and tastes of its audiences. In addition, strong public service angles, incliding the employment of two fulltime Spanish-speaking Ot inecllons and an ‘editorial policy. calling fof: civil rights and -economic opportunities, has given. the” station a solid image in the community.. WHOM puts its emphasis on news, sports and soapers, the latter being slotted nine times daily to appease the craving for drama and melodrama in the Caribbean idiom. . News is broadcast every ‘hour. on -the half-hour and shows are liberally interspersed with omthe-scene reports. from mobil e units prowling: hoods. Two. island developments of interest to.. _ mm ders. Sports are prominently. featured since the Puerto Ricans are. ‘avid fanatics of baseball, ‘boxing and wrestling, Antonino Rocca, a Latin emcee, is heard in. quarter-hour commentary across the board, ineluding Sundays, under Sshaefer sponsorship. Schaefer also picks up. the tab for. a weekly sports: roundup | featuring Buck Canel, a wellknown sports authority througout Cen-. ‘tral and South America. The brewery also bankrolls three weekend ames of the Puerto Rican baseball Jeague. During the major league season, Rheingold sponsored S2nday after. noon Met games. in. Sxanish on WHOM while Ballantine, R.J. Rey*nolds and Banco Populer dittoed “for the Saturday afternoon. Yankee games. Championship. fights. direct ‘from Puerto Rico. are. alco-.scheduled.. In the public service area, WH OM'’s orientation. center with its | two fulltime social workers attracts hundreds of listeners exch week ‘seeking help and diréstion on the multitude of problems stemming from their adjustment: to a new} environment. ‘Station’s unusually high accep: } tance by Spanish listeners. has at| tracted wide sponsorship. from a/| large number of bluechip. national: and regional advertisers. Avproximately 90% of WHOM’s. business: is placed. by. brand name eccounts including P&G, Colgate, Liggett. & Myers, American Tobacco, Loril-| lard, Pet Milk, Campbell Soup, 2 Coca-Cola, N.Y. ‘Telephone Co. and others. WHOM refuses. to. ‘accept: ad copy from sources suspected -of. trying to milk. the Puerto Rican’ people. WPIX BUMPS cOMIS 7 . FOR WOLPER P ROMOS | be, aired cu ‘Messages ‘for specific individuals. New York independent ‘WPIXTV has been running one of: the most expensive on-air promotion]. -campaigns in the new season. Sta‘tion bumped no less than 10 paid, prime’. time commercials to air -blurbs for the preem of its David Wolper specials, “The Yanks Are Coming,” which was aired Monday night (11). Station is. doing the ‘same ‘for| the preem of its. off-web syndication series, “Dick .Powell Theatre,” slating six prime préeempts of paid blurbs for on-air promo spots. U's Post’57 Bundle Maja,” x. According to j° ee most recent’ Pulse ratings of |, ful,” ‘he offered. *T: feel. it’s: Theces‘sary in any ‘area. ” in Iongrange: planning,” he ' said. ““There“is no better way to. know]. awhat happened: -at Pearl! Harbor, New Rules for D>vtime United Artists Television has. a. ‘Titles. ‘and : ‘stars. include:’ “The ‘Fugitive Kind," Marlon Brando, Joanne Woodward, Anna Magnani; Horse Soldiers,” Wayne, William: Holden; Dick,” Gregory Peck; Ava Gardner, . “Moby “Naked Curtis, Gina Lollo Hillew nour Reed's Tokyo, Nov. 12, _ Prez. Seymour Reed of Official Films wrapped up a four-day visit by placing the company’s .13 ‘series | not yet. dealt in this market in the hands of. Pacific TV Corp... for Japan distrib. Titles in the group include. ‘Mr, Lucky,” “Yancy Derringer,” “Wire Service,” Hero,” “Foreign. Intrigue” ; “Police’ Station.” While ‘Official Was. one of. the. jGrst Yank teleftlmeries to enter this market, previous dealings wéere| on .a piecemeal. basis. “Now it looms likely. ‘that Pacific ‘will ‘eventually become Official’s exclu‘sive distrib in Japan, | ‘“We've. always felt ‘itis’ bast. to have only . one place to. deal with for: our films,” said Reed... “It makes . dife much’ around.’ ” leg} Spanish . men in Puerto Rico stay on top of |, also huddled with station execs to . During: his first trip. here, . Reed Swap idéas and ‘problems. “‘Personal.:contact. is always’ very help ~ At the same. time, Reed explored possibilities for co-production hert ‘on. a new series he'll launch next. tyear along the successful “actu-{ality” pattern of “Biography” and. “Battle Line.” The new show would. take uv disasters and their: ‘survi-’ vors. The biggest problem i in. keep ing this type. of show truthful. entertaining and exciting; | ‘offered, ‘is in locating the. stock ;footage.. Then itbecomes a monu Reed mental editing chore. Reed says they usually have 20 times as much. footage as is reauired. The. .ad-: vantage of actualities,. Reed sub mitted, is that thev: have an indefi* “We: believe. | WOLPER SPECIALS nite audience anpeal, forexample, than fo see our ‘Battle Line’ episode,’ Fe Radio Statio~s: Seeking Emergency Moonlighting Washington, Nov. 12. FCC laid down: ‘new “ rules for. daytime. .AM_.. radia ‘stations ‘to broadcast during. evening. emergencies. Under’ the guidelines, ‘@aytimers can only> carry emergency operations if there is no unlimited-time AM station in the area or. if the. unrestricted: ‘Station’s s:signal. doesn’t carry. clearly in: the. ‘distressed |. | region. . | Unlimited stations: ‘can ‘also’ use: | daytime facilities. for emergency |. | broadcasts | if. there is. no other AM station in the. area. Music, but. not commercials, ‘can’ be. aired ie lois: ‘in. emergency The decision to go on the air is ‘solely the -station’s ahd doesn’t ‘rest withlocal: or other. officials, |. FCC said. “Under the .-revision; erations than originally: called for in the notice Of. ‘Proposed © Tule making. FCC's: action: was’ initiated at the. request of the Daytime Broad-. _b casters . Assn, Ine. _ ' prises ; _. Seven. Arts has. also. acquired . ‘a i British film” version of Dickens’ }“A Christmas -. “Carol,” Alastair Sim,. as ‘its’ second sea-, sonal. Property. vohn_| Anthony |W" Franciosa; “Trapeze,” Burt. Lan-| easter, Tony brigida; “Separate. Tables,” * Burt | and WBNX, both of which devote. ‘Lancaster, David. Niven,. Ww endy if “My | P! andy } council. is to. maintain. the theme ] of nations in transition, “but is to. simpler zal. -Ore:; “Mahalia "Jackson Sings Thel 7 | Story of Christmas,” a ‘half-hour'} .. | Christmas ‘show-‘which Seven: Arts | | has’ placed into syndication for. the coming. holiday. season, was ‘solid | ° {into its initial: four’ markets ast | week, Stations buying the show/_.-. linclude KBTV;, Denver; KLAS-TV, || Las: Vegas; -KOLO-TY, Reno; and | ‘WKOW-TV, Madison. Show was |: Television Enter| producéd byCorp.. ; starring ‘anada’s sn | As Intertel Chie -London;, Nov. 42 | &. Ss. ‘Hallman, v.p. in charge of: ‘programming at ‘Canadian Broad.. {| casting .Corp. | was'-named new ‘| chairman of the International Tele-. ‘vision Federation (Intertel), at:the: OF Japan Deal | sociated-Rediffusion, been. chairman of Intertel since. its.|inception. . During the: five-day _meet;: ‘the |. eouncil agreed: a ‘new Series. of programs and approved the forma-| tion ‘of a. planning group. Latter body will. meet from time to. time’ fourth meeting ‘of: the council held outside London last week: He | succeeds. John: McMillan’ of Jes * ad} who to exchange: ideas and. discuss. new rogram projects. For: its third series,. the Intertel focus: more “attention .on ‘the -lives of people in changing societies. Intertel. programs, which: © now “reach. audiences of : betweefi.40,000,000 and 50,000,000 “are ‘sold in: most parts” of: ‘the . world; though: ‘so ‘far have failed. ‘to penetrate Tron ‘Curtain. countries. At“ a press.| conference at the end of the. meet| ings,. McMillan explained that the | Russians did. not.“ buy programs,. but: offered: exchanges on-an‘ hour |. | for hour basis, He did not neces sarily. object -to ‘that, but “waited ‘to know .what. ‘he would be getting: in exchange: — ‘The next ‘{ntertel: documentary. ~:} Will be ‘on Malaysia,. and. | titled’ “Ten. Million Strong,’? This |: } was produced ‘by: the Australian ‘Broadcasting Commission, and includes interviews . with. ‘Leé Kuan ‘Yew... As an: interview . swith theShah of Tran. | . The three U. S. ‘representatives | at. the © Intertel.” sessioris _"-were_ John F...-White,. National: Educa|. tional Television prexy, ‘Donald H. -McGannon, .Weéstinghouse.. president, ‘and. ‘Richard M. Pack, _West inghouse veepee:. 70 11 MORE MARKETS "The: six: ‘ Wolper-United: Artists : . ‘Television documentary specials in -.| syndication. havegarnered Sponsor ‘support in ancther. 11 cities: _ -The rundown of new sponsors is’ ‘|as follows: First National Bank ‘ofMemphis: for... Memphis; .. | Natiovial. Bank for: Oklahoma City,: | Traders’ Bank ‘for “Kansas: City, | ~ ‘Mao.: Showcase Homes. for .-Sacra|*~ mento, ‘Calif.; First Federal: Sav-. Fidelity. ings and: ‘Loan Assn.. ‘for. Miam;. U: S: ‘National Bank for: Portland, Kansas ‘Bankers Assn. for Wichita,:. -Wraetae's $ Flue 1 Role. Philadelphia; Nov. 42. Warren. A. 'Kraetzer,; president for» development ‘and secretary of National. Educatienal -Televesion,| | New: York;”-has. been named ™ exec: ‘utive v.p. and general ‘manager of. WHYY, ‘Inc., the:Delaware Valley's ts new educational outlet which be-| 1 | gan.-operations ‘in ‘September. > He. succeeds” | dick, who'was known.as:the “atchi: stations. will have to give FCC more infornation. about. their. emergency op Richard. ‘Ss. tect.of ‘educational “tv” here, Burdick: leaves." the’ first -of. the. year to. assume: a commercial tv; spot with. -Boston. Broadcasters, ‘Inc,, .an. -applicant. for Channel. 5. 1 in: that. City.::The. CBS. affiliate ' operated. by -WHDH-TV;-’ a subsidiary of ‘the ‘Boston’ Herald-Fraveler. ye currently’. being stakes: The: ‘lottery i ‘horse races at Rockingham race! track and will pay up to $200,000 |. is en Tunka: ‘Abdul | ‘Rahman: and ‘the Prime ‘Minister, : sociated-Rediffusion ‘has: made “A! King’s. Revolution,” which includes : series ‘gregarious . type, Sibly .the most: astute’ in. his. field |. when it comes to commercial pro‘gramming “which has pushed: ‘CKVL ? into the top ranks of the basically| __ French-language outlets as al.” ‘money-maker; at: the -same. -time; Tietolman’s image also. emphasizes}. this community. léadership. in terms lof charitable ‘anxiety. to’ promote his bilingual ‘Topeka’: and. ‘Pittsburg, : Kan:;. First National Bank. for -San ‘Antonio: First National Bank. for Louisville. -Bur-. ~ KS0’s 4356 Sale “Des Moines, Nov.. 12, fom KSO ‘here ‘has been ‘sald for $435,000 to ‘Whitehall Stations, Inc. Gene Milner, Whitehall. pres|. ident and general. manager, formerly. with | Stations KRNT and} KCBC in Des: ‘Moines as an an ‘| nouncer : and. sports.. reporter, said. |jmo changes: in personnel. ‘are in | consideration and the ‘staff -and|! | facilities of KSO will be, expanded. ds ‘President of of The Whitehall ‘company. operates station WTAG, ‘Flint, ‘Mich. ~. Stations Warned On NH: Sweeps Washington, Nov.' 12. . to play the New Hampshire. sweepstakes. on their stations. “Commission” ‘said . Stations face. possible — stiff “penalties: they | carry. results. from. the. New. Hampjshire sweeps “under ‘the guise of a news story.” ~ The lottery noti¢e was posted by. FCC. Secretary . Ben Waple in .an~1.swer to questions concerning sta| tions carrying~ results . ofthe recently established Ne ew, fampshire |. based on for holders ‘of winning ‘tickets sold by the Granite State. government: It is. the first state-operated lot-} tery since Louisiana abolished | one in’ 1894. airifig: ‘sweeps results. “Only in ‘anusual cases: would lottery ‘infor-: -mation. Wrote. The. ‘letter: was’. inreply to ‘a be -considered’ news, ” query from Richard Rozek,prez of the.. United: -Press. International | Broadcasters . Assn. of New Hamp-|. shire. Canada’s Jack Tietolman Parlays. Unigue Efforts Montreal, Nov. 12. ‘J ack Tiétolman’. s radio outlet. CKVL; has .been ‘awarded first}. prize for ‘the pest~ scientific program, in an international competi_| tion: in Madrid,Spain. z Prize was given for CKVL’s st (Hope), which. “T/Espoir” was produced: forthe~ Canadian Caricer Society. and. distributed | | gratis: to 14 privately-owned French-languagé radio ‘Stations: din ; ‘Quebec. Story behind. the. prizewiriting . ‘| series. is interesting in that it. re flects. ‘Tietolman’s: unique philo ‘sophical approach: to commercial radia while emphasizing his: con‘stant preoccupation with public and. community. service. : ‘Tietolman himself. is a colorful, _ causes, CKVL-FM ©. which’ features ~:con | tinuous. good ‘musie and news, and] such. projects. as the cancer series, | even if ‘they are not. money-makers. Pointing. up. Tietolman’s ‘thinking as an. instrument of welding a.com‘mercial radio operation with. public | service, is the background which |: 0: the production’ of the cancer]. -| series which. ‘walked off with. the first prize:. ‘ | Last . fall,” ‘the: Canadian: Cancer Society was | ‘approached by’ Tietol ‘man. who offered |to produce “a series. at no cost. to. the. organiza|: tion which would only be re‘sponsible ‘for supplying authentic: case. histories... .As Tietolman: recalls, “a: number | of well-known and = experienced: _ (Continued on. “page 46) _ | Aésn. “against ‘Britain’s 86% program ‘the United Kin 86% British “content quota. “for. ; television programs: which: is hay FCC warned broadcasters not ' In.-a staff. letter, “Waple: said: staq tions’ should. use “great care” in. he] -| Phifadetohiay. KMOX,; : St. 1 WWL,: New : Orleans; WTTY,. The" { dianapolis;. Worth; | Sedttle-Tacoma; ‘KONO, San ‘An Tato Top Madrid Prize} rated “as pos-. and. his| bowed. on the chain's ‘five: radio. outlets, is’ being: put’ into syndica Wants Action At the Top i in 1 Protesting: British 86% uote : ES ‘Television. pr rog ram. Export is carrying -its protest quota to. the ‘White . House. TPEA’s " prexy” John G. Me Carthy reported that he is ‘supple-. menting ‘current gissistance from the U.S. .State Department with a ‘documented petition addressed. to. Christian. Herter, special. trade representative of the U.S. Execn- ‘tive Offices of the White Heuse.. ‘McCarthy advised Herter. that jhe intends to: appear personally. sk | ” Sale of the 42-year-old Station | BP y is: ‘subject to approval of the FCC: in Washington. -eatlyin: December ‘before the Trade ‘Information Committee, . a forum. of: American business interests expériencing | trade obstacles abroad,. McCarthy informed: -Hetter. generally of. “vigorous efforts. being: ‘made by TPEA with assistance of: the U.S. | State Department to persuade the British governnient . and .the.. Indepéndent. ‘Television. Authority. ‘of: Kingélom:to reduce the ‘ing a disastrous’ effect onthe sale of U.S. television ‘Programs. in that. market." >: _TPEA chief, in interpreting the quota’ for Herter,. ‘said: that. it now ‘makes ‘available ‘:for.: telecasting | only ‘one: hour’ per day for all pro-" | grams coming ‘into Great-: Britain. | rom alt other’ countries, including. | SALE TO. CBs 0805" Independent: Telévision Corps. four’ first-run: jungle : ‘feature pix, ‘recently. Teleased to ty. under ‘the title of “Jungle 4,” have been sold e to CBS-FV. 0&0" stations. oa Latest deal gives. ITC: a total of 38 markets. sold-in two. weeks” of! selling. “Jungle | 4” features were released. theatrically ‘by Lippert Films, two in. ’53 and: two .in. 55. Titles are “Thunder: Over. Sangoland,” Jungle,” “Eyes: of the Jungle,” and “The“White Goddess. eo Station deals. include WCBS-TV, .Y., WBBM, ‘Chicage:.: ‘WCAU, uis; KTVT,. Dallas’-'Ft. WMAR, Baltimore; KENT, -tonios KTRK, Houston; “WBRC, ‘Birmingham: | KTVK, . Phoenix; |WTVd, "Miami: WOOD, Grand Rapids; and ‘wis, -Columbia, . (Don Keck Named As WXYZ-TV Sales Head “ “Detroit, ‘Nov. 12.” Bur ‘Hendricks has. been replaced as general ‘sales ‘. manager: of: WXYZ-TV here. by Don-Keck, for ‘mer. account exec .of : KABC:TY; -_ | Los Angeles, ' ‘a-sister ABC o&o:: The .move .followed by . exactly one week...a similar: shakeup | at.. ‘ABC-TYV’sChicago Station, WBKB, wherein:..Donald .C. Bowen” came. . in from Spot ;Sales.: in New “York: to succeed. ‘Bob: Adams as sales. . manager. John. ‘Campbell; sales © managér_ KABC tiirned down: ‘offer to. g0. to Detroit. a 4 Window. on ‘Washington’ Triangle Syndie’ Entry " Washington, Nov. ‘12.. “Window ‘On. Washington, ion a daily series.from Triangle’sCapi-. tal news bureau: ‘which has‘ just: tion via Triangle Program Sales. Triangle” correspondent Anne Blair hosts the : daily’ show. which includes interviews, straigat :com-:~ mentary: and . mews: coverage. ~‘Trans-Lax “Net. Down : ‘Trans-Lux ‘Corp.’ 's: net earnings for ‘the: ‘nine’ months. ended Sept. 30. this. year. dipped to. $491,050, equivalent to 68c. a share. on 718, 037 shares of common stock.‘ For the. same. period of . 1962;. 7 company’s net “was... $532, 235, oF ‘W4e. a. share. “In. ‘tv syndication, ‘Trans-Lux: recently -introduced: its . two. new -series, “The Mighty Hercules” and “Mack: and Myer ‘for. -* Hire.” : ~ “Phantom -of the ©